Beyond mobile
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Transcript of Beyond mobile
Beyond M bile
James&Bre)&Head&of&Development&
Mi9&
TODAYS JOURNEY
OUR JOURNEY
MOBILE STRATEGY
OUR APPROACH
STRATEGY
OUR JOURNEY
WHAT WE DO �
�
10.3 million
Unique Audience
38 Million
VIDEO STREAMS per month
1.336 billion
page views per month
Largest content publisher IN AUSTRALIA
7
15 21
29
19
10
under&18& 18&:&24& 25&:&34& 35&:&49& 50&:&64& 65+&
Mi� ���m
News ��m
FAIRFAX ��m
49%
MALE
51%
FEMALE
OUR CHALLENGES
DELIVERING the right thing, efficiently
TURBULENCE in the market
ESCAPE VELOCITY
INNOVATION
CONSUMER FOCUSED PRODUCTS
CLOUD MOVES
AWS FULLY AUTOMATED
HUGE SAVINGS FACTOR OF 10!
FASTER & BETTER Monitoring and Performance
MOBILE
STRATEGY
MOBILE STRATEGY
NO STATS HERE!
LETS STOP TALKING
ABOUT MOBILE STRATEGY!
DEVICE TECHNOLOGIES
DESKTOP
LAPTOP MOBILE..
DEVICE TECHNOLOGIES
WEARABLE
IMPLANTABLE INGESTABLE
SO WHAT
MOBILE STRATEGY?
CONTINUOUS EXPERIENCE DEVICE STRATEGY?
CONTINUOUS EXPERIENCE
ZONE DEVICES PROBLEM CONTEXT
WHAT ABOUT CONTENT
CONTENT IS KING! EXPERIENCE IS KING!
CONTINUOUS EXPERIENCES
WITH AMAZING CONTENT
OUR approach
JUMP�in THE IDEA���
LONDON
OLYMPICS
JUMP�in THE CHALLENGE���
TELEVISION NO LONGER
COMMANDS OUR FULL ATTENTION
77% USE ANOTHER DEVICE
What is SOCIAL TV
WHAT ARE COMPANION APPS
JUMP�in THE APPROACH���
TEST AND LEARN
Build&
Measure&Learn&
CONTINUOUS
DELIVERY
CAPABILITY
Diffe
renD
aDng&
CriDcality&
Diffe
renD
aDng&CriDcality&
ExploraD
on&
Involvement&
JUMP�in THE APPROACH���
TEST AND LEARN
Build&
Measure&Learn&
CONTINUOUS
DELIVERY
CAPABILITY
Diffe
renD
aDng&
CriDcality&Iterative Development
Continuous Design and UX
Continuous Integration
Continuous Deployment
JUMP�in THE APPROACH���
TEST AND LEARN
Build&
Measure&Learn&
CONTINUOUS
DELIVERY
CAPABILITY
Diffe
renD
aDng&
CriDcality&
Build&
Measure&Learn&
JUMP�in EPG � Second SCREENS
NATIVE WEB
JUMP�in AMPLIFY USP
BUSINESS MODEL
CANVAS
USP RE�BRAND
JUMP�in RESPOND TO DEMAND
JUMP�in ENGAGEMENT � FEEDBACK
STRATEGY
Services Devices
DATA &
Cross platform data� creative and measurement
LIVE DATA
UNDERSTAND AND
AMPLIFY
USP
COMPETITION
THE RIGHT
DELIVERY MODEL
CAPABILITY
CONT� DELIVERY
TEST � LEARN
Build&
Measure&Learn&
A STRATEGY
CONTINUOUS EXPERIENCES
WITH AMAZING CONTENT
ZONE
DEVICES
PROBLEM
CONTEXT
NEXT GEN � COMPETITION�
THANK YOU
James&Bre)&Head&of&Development&
Mi9&&
James.bre)@mi9.com.au&&
james_bre)&