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AGENCY OVERVIEW

BEYOND MARKETING GROUP, LLC. is a FULL SERVICE, ALTERNATIVE MARKETING AGENCY

focused on CONNECTING BRANDS with CONSUMER AUDIENCE PASSIONS across multipleverticals including MUSIC, ART, AUTOMOTIVE, FILM, SPORTS, TECHNOLOGY, GAMING & LIFESTYLE. 

Effectively engaging consumers online and off, the agency’s staff of experienced industry

insiders identify and appeal to the emotional drivers of client target demographics, specifically

concentrating on GEN X and MILLENIAL connections.

Since inception in 2003, BEYOND has produced hundreds of unique INTEGRATED MARKETING

INITIATIVES for Fortune 500 clients including SCION, LEXUS, TOYOTA, and HARLEY DAVIDSON.

 BEYOND executives maintain an expert understanding of competitive landscapes, keep in tune with the changing needs of their clients and target markets, and utilize the

latest technologies to consistently create new trends and define NEXT GENERATION

MARKETING. 

YOUR TURNKEY SOLUTION FOR CREATIVEAND INTEGRATED BRAND EXPERIENCES.

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INTEGRATED MARKETING CAPABILITIES

Fine-tune proven strengths to meet unique client objectives, needs and budget restraints, as well as teach target psycho and demographics

BRAND STRATEGYConsultation, planning, and message development

TALENT SCOUTING AND MANAGEMENTIdentifying, booking, and managing talent

EVENTSBooking, advertising & marketing, and production of festivals, tours, tradeshows, networking and corporate events on a national scale

SOCIAL MEDIAEngagement strategy creation and implementation, ongoing management of official social, microblog and multimedia streaming profiles, asset management, quantitative data analysis, Social CRM database management, best practices and legal consulting, customer service, verbatim tracking, reputation management

CREATIVEPrint, email, web, interactive and multi-media collateral, logo and brand identity creation, merchandise design and production, branded content creation

PUBLIC RELATIONSMedia outreach and relations, traditional and social press release creation, press kit and corporate communications development

CONTESTS & SWEEPSTAKESTraditional, social media, and user generated content, ideation, marketing and promotions, rules, regulations and official document creation, state and federal regulation compliance, judging, administration, prize fulfillment

INFLUENCER MARKETINGIdentifying endemic thought-leaders, building mutually beneficial, long-term relationships, product and information seeding

DISPLAY AND RETAILPoint of purchase, point of sale, tradeshow, and retail experiences, online advertising integrations

MOBILE & LOCATION-BASEDTrans-platform branded multimedia and location-based apps, proprietary mobile lead generation and management systems

MARKETING/ROI ANALYSISSocial data tracking and analysis, quantitative and qualitative analysis & reporting

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Execute for all initiatives

• Creative direction and promotional collateral production (i.e. campaign identities, logos, flyer art, video trailers, live video productions, etc.)

• Social media content creation• Traditional and social media public relations • Social media marketing and advertising • Influencer outreach, relations, servicing and seeding• Social CRM database management, email marketing and lead

generation• Marketing data analysis and reporting• Limited edition project-based merchandise

INTEGRATED MARKETING

A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, social media and direct marketing work together as a unified force, rather than permitting each to work in isolation.

INTEGRATED MARKETING SUPPORT

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HOW WE WORK

Integrated Marketing Efforts

Lifestyle Brand

Strategy

Creative

PR ContentInfluencer Marketing

Advertising

Social CRM Analysis

Music Projects

Goals

Events Label Radio

Contests

Sales

Brand Awareness

Positive Reputation

Credibility

0Internally Produced• Sessions• FestivalSponsorships• Pre-existing tours

Albums • EP’s• Remixes• Collabs• Label partnershipsMusic VideosVisuals/LightingVideo Segments• Bio’s • Tour Recaps• Genre Retrospectives• In-Studios

Studio

TARGET DEMOGRAPHIC• Appeal to 16 to 34 year olds in urban and suburban markets

24/7 Multi-ChannelSteaming Radio• Online• Mobile• Tablet• Social Widget

• Free Recording Time• Live Streaming• In Studio Visits• Tutorials

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• Produce branded albums, music videos, and video interviews with independent artists, record labels, and directors

• Over 30 compilations + 50 music videos to date

• 1,000+ branded online video content pieces

SCION A/V STRATEGIC OVERVIEW

As part of Scion’s overall strategy to appeal to a young, forward-thinking audience, Beyond has launched successful initiatives centered around the brand’s goal of supporting independent artistic expression.

Staple ongoing music programs are the SCION AUDIO VISUAL record label and SCION RADIO 17- a multi-genre online and mobile radio station.

SCION A/V LABEL + SCION RADIO 17

SCION AV DELIVERABLES

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QUALITATIVE + QUANTITATIVE RESULTS

• Facilitate partnerships with broadcast channels and music services including Adult Swim, MTV, Current TV, Fuse, Music Choice & more

• Generate press coverage in targeted niche art, music, lifestyle and business trade publications and websites

• Billboard, Rolling Stone, New York Times, Ad Age + more

• Garner airplay and marketing support by servicing records to radio & tastemaker DJs worldwide

• BBC Radio, Sirius XM, and more• Secure music reviews in leading industry

publications• Pitchfork, StereoGum, Brooklyn Vegan, DJ

Mag etc.• Secure profile “features” to generate streams on

social media, music & video streaming sites• 5 MM+ combined streams to date

• 1 billion+ brand impressions since launch in 2006

• Generate and distribute revenue from releases directly to independent musicians and record label partners

• $200,000+ royalties to date

SCION A/V LABEL

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Genres include:• Alternative Country & Rockabilly• Reggae• Heavy Metal• Dubstep• Garage Rock• House• Hip Hop

Create and manage first ever corporate-produced online radio station featuring 17 channels of streaming radio hosted by top DJs, indie label owners, and music industry personalities.

SCION RADIO 17

Hosts include:• Vice Records, Roy Davis Jr., 45

King, The Rub, Scott Kelly (Neurosis), Smog Records, Skeet Skeet, Trouble and Bass, and more

SCION RADIO 17 STRATEGIC OVERVIEW

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• Contract service provider• Obtain performance rights &

SoundXchange licenses• Manage design, development, distribution

and marketing of first of its kind Scion A/V Radio App for iOS system

• Procure, record and manage delivery of audio sets and exclusive interviews

• Track songs played, report and pay out necessary royalties

• Integrated marketing, advertising, promotions including curated Scion Radio 17 host EP’s

• A & R and Programming direction• Station performance tracking• Nationwide, monthly events event series

supporting the program Negotiate inclusion of channels in the iTunes radio directory

• PR (traditional and social media)• Client reporting

SCION RADIO 17

SCION RADIO 17 DELIVERABLES

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QUALITATIVE + QUANTITATIVE RESULTS

SCION RADIO 17

Scion A/V Radio Player App featured in iTunes Store “What’s Hot” Section

• 500,000+ total listening hours • Average of 200,000+ unique

listeners per month (an average of over 6,000 unique listeners per day)

• Reached #22 on iTunes store “Top Free Music Apps”

• Over 300 video interview segments

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“I liked identifying what everyone is talking about and noticing the recurring themes that came up throughout all panels. It helps to identify what's wrong and to come up with ways to fix it, at least inside of our thing. Also, the panels were really relevant in general. Beyond did a great job with this.”

Luke MuldernikDim Mak Records

SCION MUSIC(LESS) MUSIC CONFERENCE

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• Source and contract venue• Book participants• Manage invitation outreach and

attendee list• Manage creative direction including program

identity and collateral • Coordinate/book all travel• Video production, editing, and distribution• Marketing + public relations efforts• Resonance and online buzz metrics tracking• Participant survey collection and consulting• Client reporting

STRATEGIC OVERVIEW

“… [I got] many new contacts and the feeling that Scion is really behind this "lifestyle branding" in a good way.”

Ko MelinaThe Dirtbombs

SCION MUSIC(LESS) MUSIC CONFERENCE

Attendees:• Writers• Musicians• Journalists• Label owners

• Marketers

• Artist managers• Promoters• Agents

DELIVERABLES

• Panel discussions• One-on-one presentations and interviews• Trade-centric “Business Pitches” by industry innovators

Beyond produces the annual SCION MUSIC(LESS) MUSIC CONFERENCE, a unique gathering of bright minds from the music, media and journalism industries. The conference agenda includes:

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QUALITATIVE & QUANTITATVIE RESULTS

• Firsthand advice from top professionals regarding a number of issues

• Advantages and pitfalls of the music, media and journalism industries

• Strategies for navigating artistic promotion using evolving technologies

• Entertainment business management • Accounting• Touring • Legal aspects of the entertainment

business

• 100,000+ video views online and via third-party broadcast license deals

• Press coverage and reposting of conference videos on key technology, music, business, marketing, and advertising trade publications and websites

• Significant viral resonance via featured participants’ and industry figure social media reposts

SCION MUSIC(LESS) MUSIC CONFERENCE

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• Create profiles, upload content, and create overall brand overall social media strategy

• Develop and implement brand-approved audience building strategy

• Advise on and adhere to industry and brand best practices and legal aspects of social media marketing

• Maintain ongoing content schedule and continually engage audience

• Inform audiences about events, releases, product launches, etc.

STRATEGIC OVERVIEW

Create and maintain an expansive evolving social media platform covering the numerous facets of the Scion brand with the goal of:

• Continually engaging with fans and fueling intelligent conversation• Building relationships with industry thought leaders• Providing fans and influencers a steady stream of content and relevant information

• Customer service - Respond to fan inquires in timely and appropriate manner

• Reputation management - Monitor pages and address comments as necessary

• Social media sweepstakes - Administer multiple simultaneous campaigns

• Create social media press releases and execute full-scale social media public relations campaign

• Scout industry thought-leaders/influencers and seed info, products, etc. on ongoing basis

• Qualitative and quantitative data analysis and reporting

SCION SOCIAL MEDIA

DELIVERABLES

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QUALITATIVE & QUANTITATIVE RESULTS

• Built organic following via influencer outreach and strategic marketing partnerships as opposed to hefty media buys

• 150,000+ connections, fans, followers and subscribers in approximately 1 year

• 100,000+ comments and interactions generated

• 4 million+ total combined audio and video streams

• Over 80% of audience are16 to 30 year-old males from the United States, the brand’s target demographic

• Created Scion Influencer Network of 500+ influencers/thought leaders in music, automotive, art and lifestyle verticals

• 30,000+ total social media sweepstakes entries to date

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Scion Facebook Page GrowthSince Creation - Lifestyle

Scion Art

Scion Garage

Scion A/V

Scion Metal

0

2500

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7500

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Scion Facebook Page GrowthSince Creation - Product

Scion Racing

Scion Release Series

Scion Facebook Official

SCION SOCIAL MEDIA

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AUTOMOTIVE: Official Scion and Scion Racing Facebook & Twitter profiles

MUSIC: Scion Audio Visual• Genre-specific Scion Music Facebook & Twitter profiles• Label profiles on multiple music & video streaming sites

• YouTube, Vimeo, Last.fm & more

ART: Scion Art• Facebook, Twitter

SCION SOCIAL MEDIA

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SCION RACING

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SCION RACING

Beyond currently manages 8 racing teams for the Scion brand, running in several premier North American race series

Team Car Driver Series

RS*R 2010 tC Ken Gushi Formula Drift

Need For Speed 2011 tC Fredric Aasbo Formula Drift

Crawford Racing 2011 tC (2)Michele Abbate, Ariel Crawford

NASA Time Attack

GReddy Racing 2011 tC Takashi Aizawa Redline Time Attack

DG-Spec 2010 tC Dan Gardner NASA WERC

Sparco Rally xD 2010 xD Andrew Comrie-Picard Rally America

Kelley Racing 2010 xB Scott Kelley NHRA, IDRC

WORLD Racing 2011 tC, 2010 tC Christian Rado NASA, GTA, NHRA

Race genres include Time Attack, Drift, Drag, and Rally.

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SCION RACING

2011 RACE HIGHLIGHTS• 3rd Place – Formula Drift Round 5 – Seattle, WA –

Team Need For Speed, Fredric Aasbo• Track Record (FWD Unlimited Class) –

Buttonwillow Raceway – WORLD Racing, Chris Rado

• 1st Place – NASA Time Trials – Buttonwillow Raceway – Crawford Performance, Michele Abbate

• 1st Place (All Motor Class) – IDRC Finals – Fontana, CA – Kelley Racing, Scott Kelley

• Track Record (FWD) – New Jersey Motorsports Park – WORLD Racing, Chris Rado

• 1st Place (E1 Class) – Western Endurance Racing Championship – Buttonwillow Raceway – DG-Spec, Dan Gardner

• 1st Place – Redline Time Attack (FWD Street Class) – Auto Club Speedway – GReddy Racing, Takeshi Aizawa

• 1st Place (2WD Class) – Rally America, Oregon Trail Rally – Sparco Rally xD, Andrew Comrie-Picard

• 1st Place (All Motor Class) – IDRC Nationals, Auto Club Speedway – Kelley Racing, Scott Kelley

• 1st Place (E1 Class) – Western Endurance Racing Championship – Buttonwillow Raceway – DG-Spec, Dan Gardner

• 1st Place – Formula Drift, Qatar Global Challenge – Papadakis Racing, Tanner Foust

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SCION RACING

QUANTITATIVE RESULTS

Onsite Event Leads • 13,500 event leads (name, email, dealer contacts, etc.) - 2011

Impressions• ScionRacing.com – 1.8 million unique visitors• Facebook – 40,000 fans; 250,000 avg. impressions/month• Twitter – 1,300 followers• YouTube – 365,000 views; 1,160 Subscribers• Streetfire – 702,500 views• Vimeo – 3,337 plays; 15,000 loads• Tumblr – 102 followers

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SCION ART

Since 2005, Beyond has operated Scion Installation LA as a full-time, not-for-profit galleryand installation space, showcasing established and emerging contemporary artists in Los Angeles’sthriving art scene. Located in Culver City, Installation LA was on of the first permanent galleries in a

community that has since become one of THE global contemporary art destinations, a burgeoning scene with some 40+ galleries operating.

INSTALLATION L.A. STRATEGIC OVERVIEW

The Scion Installation Art Tour Series is a revolutionarynationwide art tour affirming Scion’s ongoing commitment To support independent artistic expression. The tour, now in its 7th year, features a diverse array of artists from around the world in a variety of media, including painting, photography, collage, sculpture and video art. By opening each tour stop with a media event for local art aficionados, lifestyle press, and other urban tastemakers, Beyond has been able to secure a variety of press coverage and social media buzz to extend the reach of each year’s tour campaign.

INSTALATION ART TOUR STRATEGIC OVERVIEW

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SCION ART

DELIVERABLES• Strategy and Concept • Scout and Contract Venue• Curation & Artist Relationship Management: Contract artists/collectives to show monthly, maintain artist relationships to ensure authentic connection• Gallery Staffing • Business Management: Obtain business license, retail and city permits, pay city taxes, etc.• Design: All collateral - flyers/evites, catalogs, posters, postcard packs, title wall, banner ads, print ads, etc.• Event Production: Manage all aspects of monthly gallery “Opening” events• Integrated Gallery Marketing and Public Relations• Content Creation & Distribution: Professionally shoot artwork and interviews with artists, distribute all content via social media, broadcast, editorial features, etc.

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SCION ART

• Artwork Licensing• Art Buyer Relationship

Management • Maintain Influencer Relationships• Guest List/CRM Management• Gift-bag fulfillment • Sweepstakes initiatives  • Artist Travel/Logistics• Show Installation & De-Installation

DELIVERABLES (continued…)

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SCION ART

• 10MM + online impressions per show• 100+ worldwide artist

participants• Continued press coverage – local, national, online, broadcast television• 50K+ online views on artist

interviews conducted at the gallery (vimeo.com/scionart)

• Over $220,000 has been raised from art sales for art related non-profits / charities

• Brand association with a successful and authentic long-running initiative that supports

artists and their work

• 10K+ opt in mailing list from the tour stops

• Significant following built in second and third-tier markets nation-wide (Wichita, Minneapolis, Austin, and more)

• 600 to 1K avg. attendees for opening night events ( x 49 opening nights)

• Growing list of collectors and buyers for art

• 8K+ opt in mailing list • 6K+ fans on Scion Art Facebook

QUANTITATIVE AND QUALITATIVE RESULTS

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HARLEY-DAVIDSON EVENTS

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DELIVERABLES

• Strategy & concept• Design & construction• Logistics/Routing• Talent & staffing• Maintenance & storage• Promoter negotiations• Event permits• Sponsorship acquisition• Visuals - signage & video• Influencer test rides (bands, artists,

bloggers, general public)• Social media content production and

marketing• Sweepstakes execution• VIP after party hosting

GOLDEN HORSE SALOON STRATEGIC OVERVIEW

Showcase the brand’s relevance to a younger, skeptical and rebellious psychographic in order to integrate H-D into their lifestyles by contributing in a credible manner.

• Create “mobile dive bar” as a sanctuary for the festival-goers at HD-sponsored events

HARLEY-DAVIDSON EVENTS

SALOON STOPS

• SXSW• Rock On The

Range• Out Door MX• Ink & Iron• Detour• Mayhem Tour

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QUALITATIVE & QUANTITATVIE RESULTS

• 30,000+ dealer leads in one year• 50,000,000+ media impressions• Key relationships built with hard-to-reach, vocal influencers• Widespread brand acceptance with attendees and peers

HARLEY-DAVIDSON SALOON

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HARLEY-DAVIDSON “ART OF REBELLION”

• Development of concept and strategy

• Curation of included artists and pieces

• Creative Direction - Program identity, collateral

• Event Production – All aspects including venue contracting, installation and de-installation, vendor contracting & payment, etc.

• Management of pre and post-event marketing and public relations efforts

• Production and distribution of tour-based social media content

STRATEGIC OVERVIEW

Credibly reach an audience of young artists by establishing the Iron 883 bike as a blank canvas for world-renowned artists.

• “Art of Rebellion” Gallery Showing in Los Angeles, CA

• Artist relations • Art buyer/collector outreach• Database/customer relationship

management (CRM) • Licensing procurement for included

art works• Management of travel & logistics• Hiring and management of gallery

staff• Facilitation of artwork purchases• Management of gallery business

affairs including, business license, permits, city taxes, etc.

DELIVERABLES

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QUALITATIVE + QUANTITATIVE RESULTS

• 10MM+ online and print impressions per show

• 250 VIPs per show: press, art and endemic motorcycle industry influencers

• 1,500 avg. public opening attendees

HARLEY-DAVIDSON “ART OF REBELLION”

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LEAD GENERATION MANAGEMENT

PROPRIETARY ON-SITE LEAD GENERATION MANAGEMENT

 

• Collect leads on-site at events via iPad• Gain “opt-in” access to consumers• Sign up for Sweepstakes• Facebook Likes + Twitter Followers• Crowd-sourcing + Consumer interest

polling• Digital Will Call (browser-based real-time

lead review)• Integrate with Mail Chimp for endless auto-

responder and list management features

As part of our continued effort to link event attendees toonline brand offerings marketing, Beyond has introduceda proprietary mobile lead generation system for the iPad,enabling clients to:

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LEAD GENERATION MANAGEMENT

DIRECT CONNECT TO FACEBOOK PAGES

CUSTOM BACK-END ANALYTICS

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BEYOND MARKETING GROUP, LLC.

17461 Derian Ave Suite #106

Irvine, CA 92614

P. 949-660-7972

www.beyondmg.com