Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content
-
Upload
adria-saracino -
Category
Marketing
-
view
1.422 -
download
0
description
Transcript of Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content
![Page 1: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/1.jpg)
BEYOND MANUAL OUTREACH:How to Leverage All Distribution Channels
Adria Saracino
![Page 2: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/2.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 3: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/3.jpg)
total visits: 322K
social shares: 3,300@adriasaracino
#SEARCHLOVE
![Page 4: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/4.jpg)
@adriasaracino#SEARCHLOVE
social shares: 110K
total visits: 1.8M
![Page 5: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/5.jpg)
@adriasaracino#SEARCHLOVE
total visits: 116K
social shares: 26K
![Page 6: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/6.jpg)
@adriasaracino#SEARCHLOVE
site mentions: 8
social shares: 34
![Page 7: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/7.jpg)
@adriasaracino#SEARCHLOVE
site mentions: 11
social shares: 90
![Page 9: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/9.jpg)
@adriasaracino#SEARCHLOVE
# emails sent: 50
distribution methods: 1
![Page 10: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/10.jpg)
@adriasaracino#SEARCHLOVE
# emails sent: 91
distribution methods: 1
![Page 11: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/11.jpg)
@adriasaracino#SEARCHLOVE
Content is king…“
![Page 12: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/12.jpg)
@adriasaracino#SEARCHLOVE”
Content is king…but distribution is queenand she wears the pants.
– Jonathan Perelman, Buzzfeed“
![Page 13: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/13.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 14: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/14.jpg)
@adriasaracino#SEARCHLOVE
search engines
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 15: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/15.jpg)
@adriasaracino#SEARCHLOVE
search engines
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 16: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/16.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 17: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/17.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 18: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/18.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 19: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/19.jpg)
43 WAYS TO GETYOUR CONTENT SEEN
![Page 20: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/20.jpg)
@adriasaracino#SEARCHLOVE
PPC
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
theaters
blogs
![Page 21: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/21.jpg)
@adriasaracino#SEARCHLOVE
PPC
review sites
publishers
company websites
emails
social media
word of mouth
billboards
TV
books
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
theaters
blogs
![Page 22: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/22.jpg)
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
@adriasaracino#SEARCHLOVE
GROUP ONE: OWNED MEDIA
![Page 23: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/23.jpg)
@adriasaracino#SEARCHLOVE
1
resourceimage credit
Use tools to split test headlines
![Page 24: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/24.jpg)
@adriasaracino#SEARCHLOVE
1
resource resource
Use tools to split test headlines
![Page 26: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/26.jpg)
@adriasaracino#SEARCHLOVE
2
source
Make it easy for readers to share
![Page 27: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/27.jpg)
@adriasaracino#SEARCHLOVE
3
resource
Test social CTAs within content
![Page 28: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/28.jpg)
@adriasaracino#SEARCHLOVE
4
source
Optimize which CTAs to include
![Page 29: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/29.jpg)
@adriasaracino#SEARCHLOVE
5
resourceimage credit
Install Open Graph Meta Protocol
![Page 30: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/30.jpg)
@adriasaracino#SEARCHLOVE
6
resourceimage credit
Use Facebook Connect
![Page 31: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/31.jpg)
@adriasaracino#SEARCHLOVE
7
resourceimage credit
Setup retargeting cookies
![Page 32: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/32.jpg)
@adriasaracino#SEARCHLOVE
8
resourceresource
Apply dynamic retargeting to email
![Page 33: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/33.jpg)
@adriasaracino#SEARCHLOVE
9
sourceresourceImage credit
See who embedded your videos
![Page 34: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/34.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
GROUP TWO: PAID MEDIA
![Page 35: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/35.jpg)
● PPC
● Social media
● Influencer partnerships
● Native advertising
PAID MEDIA OUTLETS
@adriasaracino#SEARCHLOVE
![Page 36: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/36.jpg)
@adriasaracino#SEARCHLOVE
Pay-Per-Clickimage source
![Page 37: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/37.jpg)
@adriasaracino#SEARCHLOVE
10
image source
Prepare for ongoing management
![Page 38: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/38.jpg)
@adriasaracino#SEARCHLOVE
11
resource
Remember to setup exclusions
![Page 39: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/39.jpg)
@adriasaracino#SEARCHLOVE
12
resourceimage credit
Remember to set time limits
![Page 40: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/40.jpg)
@adriasaracino#SEARCHLOVE
13
source
Leverage engagement ads
![Page 41: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/41.jpg)
@adriasaracino#SEARCHLOVE
14
source
Promote your G+ page
![Page 42: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/42.jpg)
@adriasaracino#SEARCHLOVE
15
image credit
Don’t miss out on retargeting
![Page 43: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/43.jpg)
@adriasaracino#SEARCHLOVE
16
resourceimage credit
Use custom lists to target
users who completed a certain action
![Page 44: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/44.jpg)
@adriasaracino#SEARCHLOVE
17
resourceimage credit
Use custom combo lists to
target users who visited specific pages
![Page 45: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/45.jpg)
@adriasaracino#SEARCHLOVE
18
source
Try tools like Resonance
![Page 47: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/47.jpg)
@adriasaracino#SEARCHLOVE
Paid Social Mediaimage credit
![Page 48: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/48.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 49: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/49.jpg)
@adriasaracino#SEARCHLOVE
20
image credit
Embrace the creepiness of Facebook
![Page 50: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/50.jpg)
@adriasaracino#SEARCHLOVE
21
* All logos link to company site
Use tools to understand your audience
![Page 51: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/51.jpg)
@adriasaracino#SEARCHLOVE
21
Use tools to understand your audience
* All logos link to company site
![Page 52: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/52.jpg)
@adriasaracino#SEARCHLOVE
22
source
Target users by job title
![Page 53: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/53.jpg)
@adriasaracino#SEARCHLOVE
23
resourceresource
Create custom audiences on Facebook
![Page 54: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/54.jpg)
@adriasaracino#SEARCHLOVE
24
Target purchasers with related content
![Page 55: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/55.jpg)
@adriasaracino#SEARCHLOVE
25
resource
Create lookalike audiences on Facebook
![Page 56: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/56.jpg)
@adriasaracino#SEARCHLOVE
26
sourceimage credit
Create lookalike audiences
based off users who visited content
![Page 57: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/57.jpg)
@adriasaracino#SEARCHLOVE
27
Create high affinity target groups
sourceimage credit
![Page 58: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/58.jpg)
@adriasaracino#SEARCHLOVE
28
sourceimage credit
Keep an eye on FBNewswire
![Page 59: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/59.jpg)
@adriasaracino#SEARCHLOVE
29
resourceimage creditcitation
Use Twitter cards
![Page 60: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/60.jpg)
@adriasaracino#SEARCHLOVE
30
sourcesource
Hell, skip the content promo
& go straight to the buy
![Page 62: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/62.jpg)
@adriasaracino#SEARCHLOVE
32
source
Run ads on competing YouTube channels
![Page 63: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/63.jpg)
@adriasaracino#SEARCHLOVE
Influencer Partnershipsimage credit
![Page 64: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/64.jpg)
@adriasaracino#SEARCHLOVE
33
Use tools that connect you with bloggers
* All logos link to company siteadditional tools
![Page 65: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/65.jpg)
@adriasaracino#SEARCHLOVE
34
image credit
Think beyond website coverage
![Page 66: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/66.jpg)
@adriasaracino#SEARCHLOVE
35
Setup retargeting pixel on blogger’s site
image credit
![Page 67: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/67.jpg)
@adriasaracino#SEARCHLOVE
Native Advertisingimage credit
![Page 68: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/68.jpg)
”A form of paid media in which the ad integrates seamlessly with the content and UX of the site in which it’s placed.
– Sharethrough“@adriasaracino
#SEARCHLOVE
![Page 70: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/70.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 71: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/71.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 72: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/72.jpg)
@adriasaracino#SEARCHLOVE
source
$50,000
![Page 74: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/74.jpg)
source
@adriasaracino#SEARCHLOVE
$50,000
![Page 75: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/75.jpg)
source
@adriasaracino#SEARCHLOVE
![Page 77: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/77.jpg)
@adriasaracino#SEARCHLOVE
36
Leverage content distribution platforms
* All logos link to company site
![Page 78: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/78.jpg)
@adriasaracino#SEARCHLOVE
37
source
Keep an eye on Google
![Page 79: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/79.jpg)
IS OUTREACH DEAD?
![Page 80: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/80.jpg)
@adriasaracino#SEARCHLOVE
image source
![Page 81: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/81.jpg)
social shares: 110K
total visits: 1.8M
@adriasaracino#SEARCHLOVE
![Page 82: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/82.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 83: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/83.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 84: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/84.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 85: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/85.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 86: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/86.jpg)
@adriasaracino#SEARCHLOVE
source
THE #KLONTZINATOR @Britt_Klontz
![Page 87: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/87.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
GROUP THREE: EARNED MEDIA
![Page 88: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/88.jpg)
@adriasaracino#SEARCHLOVE
38
source
Identify writers with amplification potential
1
2
3
![Page 89: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/89.jpg)
@adriasaracino#SEARCHLOVE
39
source
Target bloggers that already follow you
![Page 90: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/90.jpg)
@adriasaracino#SEARCHLOVE
40
resource
Use MailChimp to find similar email lists
![Page 91: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/91.jpg)
@adriasaracino#SEARCHLOVE
BY ALL MEANS
TELL ME MORE ABOUT THE CONTENT YOUR COMPANY CREATEDsource
![Page 92: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/92.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 93: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/93.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 94: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/94.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 95: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/95.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 96: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/96.jpg)
@adriasaracino#SEARCHLOVE
source
![Page 97: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/97.jpg)
@adriasaracino#SEARCHLOVE
source
?
![Page 99: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/99.jpg)
@adriasaracino#SEARCHLOVE
SPENDS WEEKS TRACKING YOU DOWN
THEN CALLS IT SERENDIPITY.image credit
![Page 101: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/101.jpg)
total visits: 322K
social shares: 3,300@adriasaracino
#SEARCHLOVE
![Page 102: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/102.jpg)
total cost: $800@adriasaracino
#SEARCHLOVEsource
![Page 103: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/103.jpg)
@adriasaracino#SEARCHLOVE
total cost: $800source
![Page 104: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/104.jpg)
@adriasaracino#SEARCHLOVE
made us a credible sourcesource
@jsedmond
![Page 105: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/105.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
OUTREACH ON STEROIDS
![Page 106: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/106.jpg)
@adriasaracino#SEARCHLOVE
41
Use tools to find publishers
* All logos link to company site
![Page 107: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/107.jpg)
@adriasaracino#SEARCHLOVE
41
Use tools to find publishers
resource
![Page 108: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/108.jpg)
@adriasaracino#SEARCHLOVE
42
Target editors via LinkedIn
source
![Page 109: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/109.jpg)
@adriasaracino#SEARCHLOVE
42
Target editors via LinkedIn
source
![Page 110: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/110.jpg)
@adriasaracino#SEARCHLOVE
43
Target editors via Facebook
resource
![Page 111: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/111.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
![Page 112: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/112.jpg)
@adriasaracino#SEARCHLOVE
OWNED MEDIA
EARNEDMEDIA
PAIDMEDIA
![Page 114: Beyond Manual Outreach: Leveraging ALL Distribution Channels for your Content](https://reader036.fdocuments.net/reader036/viewer/2022062511/54c289e34a79592c0c8b457b/html5/thumbnails/114.jpg)
THANK YOU.