Beyond the Ledger

Varun Singh

Beneficial DisruptionsHow the accounting industry is evolving

Untapped ReservesUtilizing existing data to help your clients make smarter decisions

Become An Appreciating AssetBill your clients for higher value services and move beyond basic bookkeeping

Agenda

500 B.C. - 1982

1983 - 1994 1995 - 2005

Accounting Through the Ages

Cloud Accounting Brings New Weather

2005 - PRESENT

Remote access

Transition across devices

Collaborate with team members

Free automatic updates

Easy to use interfaces

Poll question 1Which cloud feature do you like best?o Remote access

o Transition across devices

o Collaboration with team members

o Free automatic updates

o Easy to use interface

Zoho Books

Multinational Support

Multi-currency support and automatic exchange rate updates bring powerful financial data to small businesses

Rate as of 05-02-2016

P. Sherman42 Wallaby WaySydney, NSW 2000

P. Sherman42 Wallaby WaySydney, NSW 2000

1 USD = 1.3356 AUD

Rate as of 05-02-20161 USD = 1.3356 AUD

Bank Rules Categorize Transactions Auto Match

Automatic Bank Feeds Mean Less Work

Match

Classic Accountant Office

NewAccountant Office

While The Cloud can be a beautiful place...

...it's not without its

storms

What Cloud Accounting Still Lacks• Common database for leads,

accounts, marketing and finance management

• Efficient communication of data between teams

• Roles and business workflow

Integrations of business applications can help fill these voids and bring greater

efficiency to how business is done

Use integrations with an accounting program to bring greater value to your client's data

Leverage your insight into client data by upselling your services

Put Accounting Data to Good Use

Let's take a look at an example of a marketing and finance integration

Integrated Applications for SMB's

CRM Books

Poll question 2Which role do you see yourself in? (choose all that apply)

o Consultant

o Marketing specialist

o Business analysts

o Other - list in question box

o None of these

Front and Back Office Interdependence

Sales and Finance

Bring financial details to Sales and keep Finance aware of changes to estimates, invoices, and customer data.

CRM & Books Share Contacts

Targeted sales to customers in good standing

CRM & Books Share Products

Expanding Roles for Accountants

CONSULTANTS

E.g. Enterprise Resource Planning for SMB's

MARKETING SPECIALISTS

E.g. Implement social media marketing strategies

E.g. Expand existing businesses to the subscription model

BUSINESS ANALYSTSBe more effective by offering value added

services

Finance Driven Business Applications

Create efficient workflows that automate tasks, categorize transactions, alert admins, track inventory, approve expense reports and more

Accountants are uniquely positioned to provide integrated solutions to small businesses

Using Financial Data for Business Analysis

Analyze financial data to measure where your client's business is headed and help make critical decisions

e.g. Use software to calculate customer acquisition and churn. Refocus a marketing strategy to reflect this data and drive growth.

What's our customer acquisition cost? Customer gain versus churn rate?

Poll question 3What have you done in terms of automating client workflows?

o Automated alerts

o Inventory tracking

o Automated approvals

o Admin automation

o None of these or other - list in question box

Zoho Subscriptions

Integrated Apps Expand Your Practice

Become a partner for these organizations and earn:

Complimentary access to product

suites

Commission and discounts for

clients

Free training and help to learn new

skills

Market your skillset to customers and

upsell your services

Poll question 4How many apps would you guess you use in your business? o 1-3

o 4-7

o 8-10

o 11-15

o More than 15

Let's explore how workflows and automation can change

bookkeeping

DEMO