Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute...

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Beyond Functional Silos With Communities of Practice Brian Bozzuto & Dennis Stevens

Transcript of Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute...

Page 1: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Beyond Functional Silos With Communities of Practice

Brian Bozzuto &

Dennis Stevens

Page 2: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Our Journey

Page 3: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

What We’re Going to Talk About…

!   What is a Community of Practice?

!   Why Would You Use A Community of Practice?

!   How Would you Go About Starting a Community of Practice?

Page 4: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Two Early Examples Chrysler

!   1988, Chrysler re-organized from a functional hierarchy to one structured around product lines

!   “Tech clubs” were originally informal groups of engineers around a given domain (i.e. brakes)

Xerox

!   Initially started as informal gatherings among field technicians

!   Eventually grew to an online database and forum of experiences, knowledge, and problem resolutions

Page 5: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Definition of a Community of Practice

Domain • A common purpose

and experience

Practice • People actively working

in the domain looking to share and get support

Community • A social network of

people

Page 6: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Comparing Organizational Structures

Functional Silo

Formal Hierarchy

People working in Domain

Goal is Business Outcomes

People join based on title / position

Center of Excellence

Structured Department

Abstract knowledge on topic

Goal is technical mastery

People join based on a job or expertise

Community of Practice

Informal Peer Groups

People working in Domain

Goal is knowledge acquisition

Members self-select

Page 7: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Differing Levels of Participation

Coordinator

Core Group

Active

Peripheral

Page 8: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Infrastructure

Virtual

!   Discussion boards & Email

!   Wikis & Activity Feeds

!   Webinars

!   Coordination Meetings

Face to Face !   Brown bag lunches !   Off site meetings !   Regularly scheduled forums !   Community Vision and

Planning

You most likely want a blend of different mediums to compliment the diversity of people in your community

Page 9: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Formality of Communities

! Unrecognized – tacit community, members not even aware

! Bootlegged – small community operating unbeknownst to most in the organization

! Legitimized – officially recognized by the organization

! Supported – supported materially by the organization

! Institutionalized – built into the processes of the organization

Page 10: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

The Uses of Communities of Practice Some Case Studies

Page 11: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Project Management Institute “Deliver Value Now”

Domain: Helping project managers thrive using agile techniques

Community: 16,000 PMI members who have joined the community world wide

Practice: •  Experience reports •  Internal agile projects •  Online content •  Presence at conferences

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Various Organizations Implementing Agile “Establish a Shared Vision & Make Meaning”

Domain: Helping Scrum Masters figure out their role and how to be effective

Community: ScrumMasters and other interested members of Agile teams

Practice: •  Joint problem solving •  Research projects •  Experience sharing •  Peer coaching •  Traveling facilitation

Page 13: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Transformation Teams “Be Open to Evolution Over Time”

Domain: Management learning their role as facilitators of change and mentors

Community: Functional Managers, Subject Matter Experts, and interested members from teams

Practice: •  Assess impediments •  Provide coordinated

coaching and support •  Share change strategies,

success and failures •  Explore interdependencies

between functional silos

Page 14: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Starting a Community of Practice Some Case Studies

Page 15: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Path to Convening a Community

!   Engage potential members

!   Establish a shared vision

!   Recruit a core group of active members and establish the supporting infrastructure

!   Find a fast path to deliver value

!   Design the community to adapt to emerging needs

Page 16: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Canvas Example Key Partnerships: •  What people or

groups are external to the community but of paramount value?

Key Activities: •  How will the

community interact?

•  What will they do?

Value Prop.: •  WIFM? (May vary

by member) •  What can this

offer, that other avenues can’t?

Relationships: •  How are people

related? •  Formal /

Informal? •  Boss, Peer, Other?

Member Segments: •  PMI Members

looking to learn more about Agile

Key Resources: •  What resources

are available to be brought to bear?

Channels: •  How will people

interact?

Cost Structure: •  What is the cost of this community both financial and

non-financial? •  How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams: •  What value are people getting out of being part of this

community? •  What value does the organization get by supporting this

community?

Page 17: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Canvas Example Key Partnerships: •  What people or

groups are external to the community but of paramount value?

Key Activities: •  How will the

community interact?

•  What will they do?

Value Prop.: •  WIFM? (May vary

by member) •  What can this

offer, that other avenues can’t?

Relationships: •  How are people

related? •  Formal /

Informal? •  Boss, Peer, Other?

Member Segments: •  PMI Members

looking to learn more about Agile

Key Resources: •  What resources

are available to be brought to bear?

Channels: •  How will people

interact?

Cost Structure: •  What is the cost of this community both financial and

non-financial? •  How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams: •  What value are people getting out of being part of this

community? •  What value does the organization get by supporting this

community?

Domain

Page 18: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Canvas Example Key Partnerships: •  What people or

groups are external to the community but of paramount value?

Key Activities: •  How will the

community interact?

•  What will they do?

Value Prop.: •  WIFM? (May vary

by member) •  What can this

offer, that other avenues can’t?

Relationships: •  How are people

related? •  Formal /

Informal? •  Boss, Peer, Other?

Member Segments: •  PMI Members

looking to learn more about Agile

Key Resources: •  What resources

are available to be brought to bear?

Channels: •  How will people

interact?

Cost Structure: •  What is the cost of this community both financial and

non-financial? •  How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams: •  What value are people getting out of being part of this

community? •  What value does the organization get by supporting this

community?

Practice

Page 19: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Canvas Example Key Partnerships: •  What people or

groups are external to the community but of paramount value?

Key Activities: •  How will the

community interact?

•  What will they do?

Value Prop.: •  WIFM? (May vary

by member) •  What can this

offer, that other avenues can’t?

Relationships: •  How are people

related? •  Formal /

Informal? •  Boss, Peer, Other?

Member Segments: •  PMI Members

looking to learn more about Agile

Key Resources: •  What resources

are available to be brought to bear?

Channels: •  How will people

interact?

Cost Structure: •  What is the cost of this community both financial and

non-financial? •  How much does a community member pay (in time,

frustration, distraction, etc.) in order to be a part of this community?

Revenue (Value) Streams: •  What value are people getting out of being part of this

community? •  What value does the organization get by supporting this

community?

Community

Page 20: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Community Canvas Example - PMI Key Partnerships: •  Agile Alliance •  Scrum Alliance •  Sponsors •  PMI-ACP Group

Key Activities: •  Regular webinars •  Manage PMI

relationship •  Volunteer teams

pursuing new initiatives

Value Prop.: •  Experts –

opportunity to show their skills & get business

•  Practitioners – build network, get experience

•  New to Agile – get support and trusted information

Relationships: •  Group of

committed volunteers

•  Most members don’t have established relationships

Member Segments: Domain – PMI members looking to apply Agile practice in their work •  Experts •  Practitioners •  New to Agile Key Resources:

•  New volunteers (burn out)

•  Web Platform •  Webinar Platform

Channels: •  Webinars •  Online Site •  Emails •  Conferences

Cost Structure: •  Cost of web presence •  Travel to conferences

Revenue (Value) Streams: •  Increased retention of PMI Members (difficult to

measure) •  Sponsorship revenue

Page 21: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Key Questions to Jumpstart Your Community

!   What makes this a clear community?

!   How can the community deliver value now?

!   Who can help you build and sustain this?

Page 22: Beyond Functional Silos With Communities ... - Agile Alliance · Project Management Institute “Deliver Value Now” Domain: Helping project managers thrive using agile techniques

Thank You! Brian Bozzuto

[email protected]

BigVisible

Additional Resources

! http://www.ewenger.com

! http://wenger-trayner.com

Dennis Stevens

[email protected]

Leading Agile