Beyond Farmville: Using Facebook for Your Business Success

Warning! The following may make your SMARTER

CAUTION CAUTION CAUTION CAUTION CAUTION

BRAVO CC BRAVO CC BRAVO CC BRAVO CC BRAVOCC

GET SMART GET SMARTWarning! The following may make your SMARTER

SMART BUSINESS 101BEYOND FARMVILLE: USING FACEBOOK

FOR YOUR BUSINESS SUCCESS

CAUTION CAUTION CAUTION CAUTION CAUTION CAUTION CAUTION

GET SMART GET SMART GET SMARTWarning! The following may make your SMARTER

GET SMART GET SMART GET SMART GET SMART GET SMART GET SMART

CAUTION CAUTION CAUTION CAUTION CAUTION CAUTION CAUTION

FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F











Mark Zuckerberg wants you to know

10 cool things

about FB

How to customize

YOUR Page on FB

Top 5 Mistakes

businesses make

GREAT FB business

pages

5 Places to get

smarter about FB pages

Everyone’s Doin It

marketingcharts.com

1 2 3 4 5 6 7 8 9 10

Everyone’s Doin It 74% | 47% | 41% | 24%

18 to 34 yrs 35 to 44 yrs 45 to 54 yrs +55 yrs

marketingcharts.com

1 2 3 4 5 6 7 8 9 10

{ {1 2 3 4 5 6 7 8 9 10 2

www.insidefacebook.com

facebook growing in every age/gender demographic. Fastest growing segment:

Women over 55, up 175.3%

http://www.insidefacebook.com


1 2 3 4 5 6 7 8 9 10 3


400 million people are on FB right now!



1 2 3 4 5 6 7 8 9 10 4



facebook is THE leading source for LOYAL website followers



1 2 3 4 5 6 7 8 9 10 5



Joe Average “fans” FOUR pages per month

Facebook is THE leading source for LOYAL website followers



1 2 3 4 5 6 7 8 9 10 6



Joe Average “fans” FOUR

pages per month

Facebook is THE leading source for LOYAL website followers

Users spend more than SEVEN hours per month on facebook



{ {1 2 3 4 5 6 7 8 9 10 7

AARP

Of adults 50 and older surveyed …40 percent consider themselves extremely or

very comfortable using the Internet27 percent say they use social networking sites

23 percent use Facebook63 percent were introduced to social media

Web sites via their son or daughter



1 2 3 4 5 6 7 8 9 10 8

website monitoring

There are more than

1.5 millionlocal businesses

with a PAGE on FB



1 2 3 4 5 6 7 8 9 10 8

website monitoring

There are more than


with a PAGE on FB

Joe Average is invited to

3 eventsper month



1 2 3 4 5 6 7 8 9 10 8

website monitoring

There are more than


with a PAGE on FB


3 eventsper month

Joe Average is a member of

13 groups



1 2 3 4 5 6 7 8 9 10 8

website monitoring

There are more than


with a PAGE on FB


3 eventsper month

Joe Average is a member of

13 groupsMore than

60 millionengage with FB Connect on

external websites every month



1 2 3 4 5 6 7 8 9 10 9

facebook even catches BAD GUYS

“OMG LOLZ brkin into sum1s house!”

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It’s EVERYWHERE being used by

EVERYONE and there is no indication that it is going away

So get ONBOARD or get left BEHIND

How to use FB PAGES

Your Facebook page is for family and

friends NOT clients, customers and

future customers

FB Pages are public making them

superior for SEO purposes

When your fans interact with your page, it shows in

their news feed....

AND that means more potential

fans for you!

You can’t have multiple admins on an individual page meaning you do it

all.

I don’t know about you but I don’t want my clients to know

my private business on my FB profile

page

A facebook Business Page is YOUR best bet

Let’s Create YOUR PAGE

for more information visit www.wildfireapp.com

http://www.wildfireapp.com

http://www.wildfireapp.com

Let’s Create YOUR PAGE

Set your ADMINISTRATORS

WELL INFORMED

UNDERSTANDS CLIENT

UNDERSTANDS FB

KNOWS COMPANY GOALS ON FB

WON’T GO OVERBOARD

Communicate INTERNALLY

I thought FB was for

teenagers

What is FB?

I LOVE FB.

OMG!

FB is stupid and a

waste of time.

What are our goals?

Goals | Content we will post | How often | How we will engage

The Role each person will play | New ideas | What doesn’t work

Get the word out & get FANSEveryone in the organization becomes a fan

1

http://developers.facebook.com/docs/reference/plugins/like-box




1

2Then Suggest to friends (and their friends will become your fan too)





1

2Then Suggest to friends (and their friends will become your fan too)

3 Add a BUTTON/LINK/like box to your site




Get the word out & get FANS4

PRESENTATION

BUILDING

PUBLIC SPEAKING

LEADERSHIP

COMMUNICATION

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Add to business card, brochures, emails

Get the word out & get FANS5 Become a FAN yourself

Now you can ENGAGE your FANSBut HOW?


Educate each other


Educate each other

Inform & Update


Educate each other

Inform & UpdateRespond to them


Educate each other

Inform & Update

Entertain Respond to them


Educate each other

Inform & Update

Entertain Thank them

Respond to them


Educate each other

Inform & Update

Entertain

Celebrate community Thank them

Respond to them

Get your VANITY URL

go to www.facebook.com/username

Got 30 Fans yet? Yeah. Now you can....

http://www.facebook.com/username

http://www.facebook.com/username

Post EVENTS

Create an ADVERTISING CAMPAIGN

TARGET your audience

2

1

3

Use APPLICATIONS to enhance the experience

http://www.facebook.com/apps/directory.php




Put the Application on your page by clicking here

Find Cool Applications you don’t know about by scrolling to the

bottom of page in edit view


Top 5 MISTAKES businesses make with their FB Page

No V

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N/P

LAN

No V

ISIO

N/P

LAN

Lack of CO

MM

ITM

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No V

ISIO

N/P

LAN

Lack of CO

MM

ITM

EN

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Does not E

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No V

ISIO

N/P

LAN

Lack of CO

MM

ITM

EN

T

Does not E

NG

AG

E

One D

IME

NS

ION

AL

No V

ISIO

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LAN

Lack of CO

MM

ITM

EN

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One D

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NS

ION

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An IS

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ED

project

No V

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One D

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= A MEDIOCRE FB BUSINESS PAGE

The CREAM of the CROPon facebook

star

a great landing page

starbucks

star

starbucks

advertise local events at your business

star

create interest with cool pictures

starbucks

star

employees/leaders can become three dimensional

starbucks

watch all their commercials here

southwest airlines

quick fun polls

southwest airlines

customers become cheerleaders

southwest airlines

customers can post fan photos too

southwest airlines

RED BULL great landing page


BURT’S BEES lots of pictures & videos



COCA COLA fun & interesting promotions



see more cool FB business pages at http://www.socialmediaexaminer.com/top-10-facebook-pages/

COCA COLA fun & interesting promotions

JONES SODA is super interactive for users

http://www.socialmediaexaminer.com/top-10-facebook-pages/




“Yeah it’s EASY for the BIG GUYS to do this but what about the LITTLE GUY?

ANYONE can have a great FB page--no matter the size of their organization

Great Places to Get

SMARTER about facebook

1get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart

get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart

2

This is just to get you started. There is so much more

to know!

Creating a Landing Page

----------------------------

-

AD campaigns on FB

----------------------------

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Connecting FB to Linked

In, Your Website, ETC

----------------------------

-

FB as a marketing tool

----------------------------

-

Using Applications on

your FB page

For more information about a “Beyond the Basics of FB” workshop email us!

You don’t know BRAVO CC yet? Well get to know us better!

www.bravocc.comwww.facebook.com/bravoccwww.slideshare.net/bravocc

Libby Spears | Millie Shaw

http://www.bravocc.com

http://www.bravocc.com

http://www.facebook.com/bravocc

http://www.facebook.com/bravocc

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Beyond Farmville: Using Facebook for Your Business Success

Business

Transcript of Beyond Farmville: Using Facebook for Your Business Success