Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod
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Transcript of Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod
Beyond Cribs and Chairs – Creating Truly Custom Journeys
Matt Ebbert, CRM and Analytics Manager, The Land of Nod
‘Design for Kids and People That Used to be Kids’
The Land of Nod is the best place to shop for kids. We offer exceptional products, presented with style and supported with legendary service by people who are insanely
passionate, insanely committed and just plain insane.
Personalized, data-driven marketing will become more
refined. There is a difference between data-driven marketing and intrusive marketing.
Marketers who focus on relationship building will be rewarded, while intruders will be shut out.
*Forbes Top Trends Driving The Future of Marketing
Creating Relevant Journeys that Grow Relationships and Sales
Knowing Your Customer
Finding Efficiencies Using Predictive Intelligence
1 2 3
Know Your Customer: Good customer data is the key to relevant messaging
• Storage Bin • Baskets • Shelves • Toy Box
This person is trying to get organized This person is ALSO organizing
Some customers purchase everything for their project at once while some purchase over 7me, but regardless their current purchase is an indicator of future needs
Same trends and patterns show up in visit and cart activity
Fine Tuning
Treat new Customers Differently You’ve worked hard to build your brand, don’t forget that new customers may not be aware of all you do
Always be Testing
Subject Line : Bigger and BIGGER savings
Subject Line : Bigger and BIGGER Nursery savings
Subject Line : Bigger and BIGGER savings on Bedding
Subject Lines Order and Timing
Thinking Beyond E-mail
Your Customers Journey is not limited to e-mail, why is yours?
Site Personalization Direct Mail Display
Key Takeaways
• Know your customers needs intimately
• Relevant Content trumps everything
• Efficiencies are the key to scaling