Beyond Broadband Networks -...
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Spring 2004 Beyond Broadband Networks Beyond Broadband Networks Emerging Services & Business Challenge Emerging Services & Business Challenge Presented by KT at NOMS2004
Transcript of Beyond Broadband Networks -...
Spring 2004
Beyond Broadband NetworksBeyond Broadband NetworksEmerging Services & Business ChallengeEmerging Services & Business Challenge
Presented by KT at NOMS2004
2Spring 2004
AgendaAgenda
Broadband Internet in Korea
Beyond Broadband Services
Features and Directions
Summary & Remarks
3Spring 2004
Broadband Internet Business in KoreaBroadband Internet Business in Korea
3,103
9,430
16,400
19,040
22,230
24,38025,650 26,270
2,2743,870
6,2517,806
8,71710,405
7.4%
22.4%
38.5%44.7%
51.6%56.6% 58.0% 59.4%
0
5,000
10,000
15,000
20,000
25,000
30,000
1998.12 1999.10 2000.8 2000.12 2001.6 2001.12 2002.6 2002.120.0%
20.0%
40.0%
60.0%
80.0%
100.0%
1998. 7Thrunet
Internet Users
Broadband Internet householdsInternet Users Population percentage
1999. 4Hanaro
1999. 6KT
(unit: thousands)
(ref: www.krnic.or.kr)
28,610
11,103
64.1%
2003.6 2003.12
11,180
~73% of total~73% of totalhouseholdshouseholds
4Spring 2004
Changing Life StyleChanging Life Style
14.1 h13.47 h
6.76 h
16.5 h
Weekly hours spent on Internet & TV
Internet
TV
% of daily Internet users
71.9%
30.8%
2000.3 2002.12
Phenomenal increase of broadband Internet usage
2000.3 2002.12
(ref: isis.nic.or.kr)
• On-line banking: More than 30% of total transactions
• On-line stock trading: More than 50% of total transactions
• e-Commerce: 17% of total commerce transactions
• On-line gaming: Market size 2.5 times the size of console game marketEvolving into another type of entertainment area: game league
5Spring 2004
Two Sides of Broadband Internet Business in KoreaTwo Sides of Broadband Internet Business in Korea
Threat Opportunity&&Revenue: Saturating market with flat rateExpenditure: Increasing CAPEX/OPEX
due to doubling trafficHigh customer expectation level:- avr. ~4.5Mbps bandwidth per customer- customer sensitivity to network quality
Has established- high quality infrastructure- Large customer baseOpportunities in application& value-added services
6Spring 2004
The Way Broadband is Being Used TodayThe Way Broadband is Being Used Today
0
10
20
30
40
50
60
70
80
info
rmat
ion;
sea
rch
emai
l
shop
ping
; res
erva
tion
chat
ting
gam
e
Inte
rnet
pho
neba
nkin
ged
ucat
ion
ente
rtain
men
tco
mm
unity
new
s; m
agaz
ine
mis
c
(ref: isis.nic.or.kr, Jul. 2003)
(%) Mainly used for best-effort,data/control/file-oriented,store-&-forward applications• seldom used for high
quality, interactive/distributive media service
0
10
20
30
40
50
60
70
80
Home Work School PC café etc
2001.122002.122003.12
Main Internet usages
Where people are using Internet today
(%)
Today’s broadband Internetservice is limited to• specific locations• specific time of day• specific terminal• specific applications
Should overcome thesebarriers to generate mass
application market
7Spring 2004
Beyond Broadband ServiceBeyond Broadband Service
From simple Internet access to “quality life/work services”
BrowsersBrowsers Web PagesWeb Pages
HTTPHTTPFTP FTP ……
Any-AccessAnyAny--AccessAccess
HTTPHTTP
RTSPRTSPVoIPVoIPWAPWAPRTPRTP
Wireline
Wireless
Tomorrow
Rich ContentsRich ContentRich Contentss
P2P,GameP2P,Game ServersServers
TodayYesterday
8Spring 2004
Different businessFrom access service to end-to-end serviceBoth best-effort & quality serviceFrom network service to solution/application servicesApplications: from niche market to mass revenue market
Beyond Broadband Service: FeaturesBeyond Broadband Service: Features
Ubiquity
Personalization
Convergence
QualityHandy
Current broadband“access” business
Bandwidth
Different focus
Beyondbroadbandbusiness
9Spring 2004
PortableInternet(2.3G)
~1Mbpsper device
BandwidthBandwidth
Past Present Future
14.4 kbps 64 kbps 144 kbps 2.4 Mbpsshared 384+ kbps
3.1Mbpsshared
Mobile
PCS(IS-95A) IS-95B 1X EV-DOCDMA2000
1X 1X EV-DV
W-CDMA
Evolving access bandwidth
Fixed PSTN Modem ADSL
ISDN
VDSL FTTH1-8Mbps 20~50Mbps 100+ Mbps
MegapassTM: avr. ~4.5Mbps
(Megapass is an umbrella brand for KT’sbroadband Internet service)
WLANIEEE802.11 IEEE802.11b IEEE802.11a
IEEE802.11g11Mbpsper AP
1+ Mbps
(5GHz)
54Mbpsper AP
(2.4GHz)
10Spring 2004
Bringing Fiber to Customer PremisesBringing Fiber to Customer Premises
• BB-Shelter,BB-Manhole
• Large capacity
• BB-Cabinet• Mid capacity
• BB-Box• Small capacity(pole,wall-mounted)
COCO
Largebuilding
Apartmentcomplex
(VDSL, Ethernet)
Non-apartmentResidential area(VDSL, Ethernet)
Cell-based FTTC deployment
Fiber to the Premise/HomePON technology as an attractive solution: TDM vs. WDM-PONCritical issue: deployment cost & profitable services
11Spring 2004
UbiquityUbiquity
WLAN
Cellular Network (IS-95, cdma2000 1x, etc.)2.3GHz Portable Internet
Ubiquitous network connectivityIntegrated connectivity with seamless mobility
12Spring 2004
Wireless LAN ServiceWireless LAN Service
BaseStation
AccessPoint
OutdoorHot Spot, Home
2.5G / 3G NetworkKT Network
Internet Internet +
Voice
NespotTM & Nespot SwingTM
Nespot: Wireless LAN-based access serviceNespot Swing: Both WLAN & Cellular service
0
50000
100000
150000
200000
250000
300000
350000
400000
2003.3 2003.6 2003.11 2004.3
Number of Nespot users
0
2000
4000
6000
8000
10000
12000
2002.12 2003.12
Number of KT Hotspots
13Spring 2004
Portable Internet ServicePortable Internet Service
MA: Mobile Agent (HA, FA)
PI (2.3GHz)Base Station
MATelecom office #1MATelecom office #2
AAA ServerInternet Backbone(KornetTM)
AP
PI (2.3GHz)Base Station
Fixed or movingsubscriber
W-LAN(2.4GHz)AP
W-LAN(2.4GHz)
<Legend>
AP
W-LAN(2.4GHz)
Portable Internet (PI)~1Mbps speed, mobility > 60km/h, coverage 500m~3kmMobility: between WLAN and PI areas
14Spring 2004… T1
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Home Home
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RT GE
Home
QoSQoS
Basic tool for differentiated services from Telcos
Standardized QoS & Security mechanism needed
End-to-end control: premise network beyond Telco’s control
Evolution: Handling QoS-blind, QoS-weak equipments
Killer App
Issue
Complexity: Multiple vendor equipments withdiffering capabilities
15Spring 2004
PersonalizationPersonalization
Customer Edge Node
INTERNET
Edge ServiceControl Platform
AAA ServerAccess
Auth
Policy
Dad Mom
Daughter
Son
FeaturesPersonalized value-added & application servicesSite authentication personal authenticationSingle sign-on between network login and application loginCustomer profile-based network setup
16Spring 2004
ConvergenceConvergenceFixed & wireless Telecommunication & broadcasting
Telecommunication &finance
DMB(DigitalMultimediaBroadcast)
OnePhone service
K-Bank service
Digital Home service(Broadband Internet + broadcasting + VoD)
17Spring 2004
HandyHandy
Easily accessible service through various terminalsEasy ,simple, intuitive, consistent user interfaceFrom general purpose PC to appliance-type terminalsPortable, carriable terminal
vs.
18Spring 2004
The Next Generation NetworksThe Next Generation NetworksThe following picture has been in place for more than 10 years
ServicesServicesD
ata/
IP N
etw
orks
Dat
a/IP
Net
wor
ks
Mob
ile N
etw
orks
Mob
ile N
etw
orks
PSTN
/ISD
NPS
TN/IS
DN
CA
TVC
ATV
Access Transport & Switching NetworksAccess Transport & Switching Networks
WirelessAccess
WirelessAccess
WirelineAccess
WirelineAccess
Multi-Service IP Backbone
Existing and newlyemerging services
Network control (QoS, Security, IP Mobility)
Too costly, per-service network architecture
Single/simple/cost-effective network infrastructure for existing & new services
19Spring 2004
NGN: From Vision to RealityNGN: From Vision to Reality
high-quality broadband multimedia services integratingtelecom, broadcasting, and Internet seamlessly at anywhere,anytime, and using any devices
BcN Initiative in Korea
20Spring 2004
Summary & RemarksSummary & Remarks
Broadband business in Korea calls for new marketNext generation broadband:
different business & different networkNetworking capabilities for next generation servicesBroadband Convergence Network as an enabler
Further considerationsDeployment costServices that pay offRegulatory issues
