BEYONCÉ

MODEHow to Run the World

Without Running Your MouthBeing unplugged and un­bothered leads to

productivity in the Age of Overshare

Presented By: Gina McCauley

Executive Women in Texas Government Leadership Conference

Beyoncé AgnosticBored with Beyoncé the person/ Fascinated by Beyoncé the system

What this Session WillNOT be About

Beyoncé Bashing.Beyoncé Praising.Navel gazing while discussing whether ornot Mrs. Knowles-Carter is a feminist,womanist, communist, vegan, or leaderof a powerful secret society.

Organizational Adaptation in theDigital Age to Enhance Productivityand Increase Successful Outcomes

HELLOMY NAME IS

GinaWho Am I?

Attorney, writer, filmmaker,

video game developer,

auntie, sister, friend,

daughter, counselor,

"Chopped" expert.

http://tinyurl.com/EWTGBeyonce

"We once used social media todocument moments we had. Now we

create moments just to documentthem." - Jon Acuff

December 13, 2013

December 13, 2013

Beyoncé releases her 5th studio-recorded album.

Announces release with a one word post to

Instagram - "Surprise!" and on Facebook with an

autoplay video.

Exclusively on iTunes.

No physical copies printed in advance.

14 Tracks

17 music videos.(visual album)

If She Wanted APlatinum Album, SheDidn't Have a Choice

2003 - Dangerously in Love - 11 M WW/4.9M US

2006 - B-Day - 8 M WW/3.4 US

2008 - I AM... Sasha Fierce - 7M WW/3.1 M US

2011 - 4 - 3.2M WW/1.4 M US

(Insert "The Writing was on the Wall" Pun Here)

State of the MusicIndustryPre-December 13, 2013

Album sales collapse due to music “unbundling” -

the iTunes effect.

Albums promoted via singles released over time.

Albums leaked.

Online and physical releases simultaneous.

Only shoot music videos to promote the singles.

Justin Timberlake the only artist to cross 2

million album sales in 2013...up to that point

So What? Who Cares? What's in thisfor You?

Beyoncé 's adaptation offers importantinsights about achieving productiveoutcomes in the "Age of Overshare" andexcessive engagement."

Top 5 Rules of BeyoncéMode: Because We HaveThings to DO!

Don’t Talk About Beyoncé Mode.Choose Your Win. Choose Your RulesSmart Teams Beat Dumb Herds.Master Yourself.You Are NOT Beyoncé.

Rule #1: Don't TalkAbout Beyoncé Mode

"[O]ld men talk of what they have done, young men of what

they are doing, and fools of what they expect to do. " -

Carter G. Woodson

Rule #1: Don't TalkAbout Beyoncé Mode

Beyoncé Mode is about actions & outcomes.Intentions, discussions, aspirations,contemplations, pondering, wondering, conjuringare all irrelevant.No partial credit for starts.Finishing is the only thing that matters.

Rule #1: Don't TalkAbout Beyoncé Mode

Stop being a spectator and color commentator andpursue your purpose.Shut up and do the work.Do or do not do, there is no “try.”Either you're in Beyoncé Mode or you aren't.Produce on purpose.Avoiding things that were not on-purpose.

"Your mind mistakes the talkingfor the doing" - Derek Sivers

Rule #2: Choose Your Win:Write Your Own Rules.

Beyoncé’s fourth album, 4, was a commercialdisappointment.Radio was lukewarm to her singles.Other artists routinely outsold her in digitaldownloads.Didn't embrace electronic music.Areas of dwindling dominance: album sales andconcert tours.*

*She leveraged what she was good at. She targeted her core audience.

Rule #2: Choose Your Win:Write Your Own Rules.

No leaks.No singles.Video for every song.Direct distribution.Release at time of her own choosing.

Beyoncé's Rules forRelease

Rule #2: Choose Your Win:Write Your Own Rules.

Are you choosing your outcome or just letting lifehappen to you?Do outcomes matter or are you focused onfrivolity?Are you actions aligned with your outcomes?

Rule #3: Smart Teams BeatDumb Herds

Parkwood EntertainmentSony Music ( Columbia Records)Facebook Public Content GroupApple iTunes

Beyoncé’s Team

Rule #3: Smart Teams BeatDumb Herds

Are you being trampled by trivial connections?What are you chasing online or at work? Friends,likes, followers, visits, views?Who are these people and are they pushing youtowards your purpose.

Team or Herd

Rule #3: Smart Teams BeatDumb Herds

Turn Your Trivial Herd into aTop High PerformingTeam

UnfollowMuteDo not engageWaitIgnorecottCull

Rule #4: Master Yourself

Beyoncé appears to be self-aware ( when itcomes to production).Beyoncé exercises self control (when itcomes to production).Lots of pressure to release earlier by fansand business concerns.Rarely engages in reactionarycommunication... even on crowdedelevators. #SHADE

Rule #4: Master YourselfI can’t keep promises to others if I don’t keeppromises to myself.My path to self-awareness. (Power Bars andDisney Princesses)Finishing is a muscle- you have to exercise it.

Rule #5: You Are NOTBeyoncé

You haven’t spent 2 decades building a rabidaudience.Apple and Facebook probably aren’t going to takeyour calls...yet.We really don’t need anyone else running around inonesies and high heels being chased by a windmachine.

There is something inthis world that only you

can do.

Is it getting done?

Act Your Way IntoWinning Outcomes

QUESTIONS?

http://tinyurl.com/EWTGBeyonce

Sources and ReferenceMaterials

http://tinyurl.com/EWTGBeyonce

Harvard Business School CaseStudy:Beyonce', Professor Anita Elberseand Stacie Smith ( MBA 2014)

Book: Getting Things Done: The Art ofStress-Free Productivity, David Allen

Original Recipe: TenRules of Beyoncé Mode

Don’t Talk About Beyoncé Mode.Don’t Play by the Rules of Someone Else’s Game(especially if you are losing).Master Yourself.Smart Teams Beat Dumb Herds.Do the Work.Court Constructive Attention.Stay in Your Lane: It’s the Only One that Matters.Have Goals. Set standards.If You’re Going to Jump, it Might as Well be from theHighest Cliff.You Are NOT Beyoncé