BEworks is a leading management consulting firm that specializes in applying behavioral economics to...
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Transcript of BEworks is a leading management consulting firm that specializes in applying behavioral economics to...
BEworks is a leading management consulting firm that specializes in applying behavioral economics
to real-world challenges.
We’re Predictably Irrational
We’re motivated by more than money
We’re constrained by time, resources and mental energy
We’re Predictably Irrational
Thinking beyond traditional incentives
VELObill
Thinking Beyond Traditional Incentives
OPower
Reduced average household energy consumption by 2%
Social Norms: We’re Motivated to Behave Like Others
Caution!
Expedia Headspace
Social Norms: We’re Motivated to Behave Like Others
Kondis
Kilowatt hours = ?
Sugar Consumption
Concretization: Making the Data more Meaningful
TamagotchiNexi
Misattribution: Anthropomorphizing Technology
Habits: Much of our Behavior is Automatic and Subconscious
Stikk.com
Commitment Devices: Help us stick to our goals
Ex-girlfriend blocker
Commitment Devices: Help us stick to our goals
BEworks Diagnostic Toolkit – Our Scientific Approach to Understanding & Influencing Customers
A correct diagnosis is half the battle
There are many patterns of irrationality that
influence judgment and decision-making
Want more BE?Wardah Malik
&Colin West
[email protected]@beworks.ca
416-920-1921180 Bloor Street, Suite 1000
Toronto, ON M5S 2V6