Beverage Marketing The Future Presenter: Mike XXXX, CEO August 19, 2006.
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Transcript of Beverage Marketing The Future Presenter: Mike XXXX, CEO August 19, 2006.
Beverage MarketingThe Future
Presenter:
Mike XXXX, CEO
August 19, 2006
2
State of the Industry
OPPORTUNITY
Despite consolidation, the Beverage business remains an Entrepreneur’s stronghold. A handful of brands dominate the market, but thousands of other brands more fully satisfy consumers ever-changing tastes.
Beverages are Big Business!
Only 8 categories of Consumer Products grew their sales by more than $1 billion worldwide in 2003.
Five of the Eight were beverages!
2004 Beverage World
3
RTD Beverage Model (non Coke/Pepsi)
Snapple – Sobe – Arizona – Glaccan - Others
BrandMarketingCompany
ContractBottlers
DSDExclusive
BottlerNetwork
EndUser
Consumer
* Exclusive Distribution Agreement is Key Ingredient to Success!
4
Manufacturing/Private Label Selling Model
1. Produce product for Distributor2. Present product to Distributor and Operating Companies3. Support Distributor Selling Efforts at minimal expense
“The Single Sell”
Distributors Consumer
SELL SELLSELL
Distributors Consumer
SELL
Foodservice End-user
SELLSELL
Private LabelManufacturer
AverageSelling Cost
Of 3%
5
Shore Natural - SYSCO
Beverage Selling Model
Co-PackerEndUser
Consumer
DAYMON
ShoreNatural
SYSCO