Beverage Development for New Beverage Entrepreneurs

Beverage Development for New Beverage Entrepreneurs

Jorge Olson – Liquid Brands Management

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

© 2013 Liquid Brands Management. - All Rights Reserved.



On this Webinar 01

Jorge S. Olson, Beverage Expert, CEO, Consultant, Entrepreneur, Author


Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. He landed his first Vice President position at 27 and CEO by 28. Jorge has more than 75,000 subscribers to his newsletters and discussion groups.

Beverage Development 02



Agenda




About You

What is your

GOAL

When do you want to START

What is your IDEA

Tell me about YOU




Our Profile




What we Do• Full Service Beverage Development

• Beverage Positioning and Channel Placement

• Beverage Artwork and Brand Development

• Production Management

• Sales & Distribution

• Full Brand Management

• Consulting & Mentoring




Our Team




Your Team




CategoriesExamples of Projects




WaterBottled Water Projects

• Full Branding

• Production

• Private Label

• Custom Bottles

• Export to Mexico

• Source from China






Energy DrinksEnergy Beverages

• Energy Drinks

• Energy Shots

• Energy Powders

• Full Development

• Brand Management






Tea’sTEA’s in Ready to Drink

& More• Ready to Drinks

• Brewed

• From Concentrate

• Energy Tea

• Superfood Tea

• Full Brands Management






JuicesJuice for Kids and

Functional• Superfood

• Watermelon

• From Concentrate

• Development

• Full Brand Management & Mentoring




NicheFunctional Drinks

• Sports

• Relaxation

• Sleep

• Focus

• Recovery

• Male Enhancement

• Probiotic

• Weight Loss




AlcoholDrinks

• Beer

• Vodka

• Tequila

• Mezcal

• Craft = TJ Beer

• Large = Miller Beer

• Start – Up = Dennis Rodman




Case StudiesBeverage Development Examples




Uni:Té Multiple ProjectsUni:té People’s Juice

Co.• Bottled Tea

• Tea fro Brewing

• Iced Mexican Coffee

• Superfood Juice

• Full Beverage Development




Neo Energy and Neo Carb BlocNeo-Energy and Neo-Car Bloc from Medpodium and Nutraaps

• Energy Boosters

• Carbohydrate Blockers

• Sales in Convenience Stores and Supermarkets

• Sales and Promotion




My Cause WaterMy Cause Water

• Branding Creation

• Custom Bottle Molds

• From every bottle sold, My Cause donates 5 cts to a Charity of your choice

• Full Beverage Development




VitaminsMake Me Drinks, Inc.

• Formulation

• Branding

• Artwork

• Positioning

• Trade Shows


• Full Brand Management




Comparison




First Fix-it




Second:




The ProjectYour Project “Start to Finish”




Five Steps:

• Strategy and Preparation

• Branding Package Development

• Formulation and Ingredients

• Sales and Distribution Planning

• Production Management




20 Steps:

1 Strategy and Preparation1. Phone Strategy Session2. Target Market3. Project Preparation4. Project Management Software5. Wholesale Research6. Retail Research




20 Steps:

2 Branding and Package Development7. Internal Team Brainstorming8. Branding Concepts and Approval9. Logo and Approval10. Package Development




20 Steps:

3 Formulation and Ingredients11. Formulation and Ingredient Research12. Cost of Goods Sold13. Formula Suggestions and Approval.




20 Steps:

4 Sales & Distribution Planning14. Product Positioning.15. Pricing for Entire Supply Chain.16. Retail & Distribution Art Package.




20 Steps:

5 Production Management17. Production Consultation Planning.18. Full Service Production Management.19. Sourcing Ingredients and Package.20. Production




TimelinePHASE Month

1Month

2Month 3

Strategy and Preparation

Branding Packaging Development

Formulation and Ingredients

Sales and Distribution Planning

Production Management




Starting LineHow do we start the Project




Starting Line

Kick Off Strategy Call Speak with Brand

Director Meet Your Project

Manager Meet Your Brand

Manager Go Over Your Goals Describe Your Vision

STEP 1

Weekly Conference Calls with PM

Project Management Task Management Mentoring

Review & Approve Items

Make Changes Show Your Friends and

Colleagues Finish Your Beverage

STEP 2 STEP 3




Quotes

“I love you guys, thank you for the service and mentoring”

• Vitamin Bev. Development

• Dominic Sohl

• Multiple Projects

• Isaiah Garcia• Beverage

Development

• Isaac Tellez

• “I would not start a

beverage company without you guys”

• “Eduardo is the only

person you need on your team, period”




Talk to Us




Package2 week Special on Beverage Development




Full Service Implementation $30,000

Includes phone strategy session $1,200

Includes 20 hours of phone or email consultations valued at $350x20

$7,000

Full Package Branding with 4 changes $10,000

Full Package Development with 10 changes $15,000

Retail Research $2,000

Wholesale Research $2,000

Pricing Strategy for all of your Supply Chains $2,700

Formulation of your product $5,000

Retail and Distribution package $2,500

Production consultation and planning $2,500

Full Service Production Project Management $6,000

1 Month Lead Generation $3,000

1 Month of Insider Circle Platinum Club with Jorge Olson

$5,000

3 Months Founder’s Club membership $750




Five Steps

• Strategy and Preparation• Branding Package Development• Formulation and Ingredients• Sales and Distribution Planning• Production Management




$94,650Full Service Development




Special

• $35,000• Full Service – All Included• Pre-Paid• Only Good for 2 Weeks

Questions? 42




Contact Us 43


Liquid Brands Management

Office2: 619-722-5033

E-mail: [email protected]

Office1: 888-276-5688

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Beverage Development for New Beverage Entrepreneurs

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