bev innovation

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WelleCo launches supergreenbeauty drink in US and UK

Issue 121 -December 2014www.foodbev.com/beverage

CATEGORY FOCUS

Chocolate drinks

BEVERAGE

INNOVATION

FoodBev comA world of food and drink

Hi & Ni Europe

EVENT PREVIEW

World Beverage Innovation Awards winners & Brau review

Pumps & drives

PROCESSING

Multipacks

PACKAGING

P

LU

S

Beauty elixirfrom ElleMacpherson

I N C L U D E S

Functional ingredients

SPECIAL REPORT

2014 FoodBev Media Ltd. Reproduced with the permission of FoodBev Media www.foodbev.com


2/53

WorldBeverage

InnovationAwards 2014@

Sponsored by

Associate sponsors

Category sponsors

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maga z i n e

FoodBev comA world of food and drink

World Beverage InnovationAwards 2014 Showcase

CLICK HERE TO VIEW


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4/53CONTENTS 3www.foodbev.com/beverageIssue 121 -December 2014

EVENT

REVIEW

BrauBeviale 2014The three day event with

1,133 exhibitors and 37,000

visitors exploring every

aspect of the beverage

processing industry including

ingredients, packaging and

marketing.

37

CONTENTS

EVENTS

World BeverageInnovation AwardsWinners and finalists

celebrate their win from over

130 entries, in 26 categories,

spanning 40 countries.

26

Inside this issue

4COVERSTORY

Beauty ElixirSupermodel Elle Macpherson

discusses the launch of

her Super Elixir drink with

alkalising super greens.

18The editors view

A rollercoaster of innovation.

Innovations

New product development from around the world

including recent launches in Japan.

42

5

48

SPECIAL

REPORT

FunctionalIngredientsSports nutrition and healthy

ageing are just some of

the dynamic areas driving

interest in functional

beverages.

21

50

12

16

44

Bev tech

Beverage Innovationtechnical news.

Beverage businessThe non-alcoholic beverage industry news review.

For regular updates visit www.foodbev.com

IngredientsChocolate in drinks.

Hi & Ni Europe

Tapping into Healthy ingredients in Amsterdam,

2-4 December.

Pack Expo International 2014

Review of one of the largest packaging and

processing trade shows in North America.

Multipack Solutions

Adhesive, design and recycling initiatives and

machinery updates.

Pumps and flow technology

Selection, monitoring and maintenance of

pumps, piping and hoses.

Sial 2014

Health and taste high on the agenda at the global

food market place in Paris.

Marketplace

Beverage Innovationproducts and services guide.

Expert opinion

Richard Hall speaks out: fruit juice fights back.

24

25

14

46

ISSN 1750824X

Elle

Macp

herson

launc

hes

herownsupergreens

the

Super

Elix

irbywe

lleco

.com

,Lon

don

May

2014

Click here to subscribe

http://www.foodbev.com/subscribehttp://www.foodbev.com/subscribe


5/53EDITORIAL4 www.foodbev.com/beverageIssue 121 -December 2014

A rollercoaster of innovation

FoodBev comA world of food and drink In partnership with

Every effort is made to verify all information published, but Beverage Innovationcannot accept responsibility for any errors or omissions orfor any losses that may arise as a result. Opinions expressed in articles do not necessarily reflect those of FoodBev Media Ltd. Beverage Innovationwelcomes contributions for publication. Submissions are accepted on the basis of f ull assignment of copyright to FoodBev Media Ltd unless otherwise

agreed in advance and in writing. We reserve the right to edit items for reasons of space, clarity or legality.

Published ten times a year by

FoodBev Media Ltd

7 Kingsmead Square

Bath BA1 2AB

United Kingdom

Tel: +44 (0)1225 327890

Fax: +44 (0)1225 327891

E-mail: [email protected]

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INNOVATION SUBSCRIPTIONS

A years subscription costs 119 inside

Europe and 139 outside Europe.

To subscribe to Beverage Innovation

call +44 (0)1778 395169

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or visitwww.foodbev.com/subscribe

ADVERTISING

Sales director

Jess Luna-Lopez

Account managerFraser Johnston

New business account manager

Adam Baker

Tel: +44 (0)1225 327890

[email protected]

There was a depth and breadth of

creativity and innovation -from

the beautifully packaged NOA

relaxation drink from Sweden,

to I Mune Nurture UKpouches

for children, to BionoSparkling

drink from France and Suavva

with cacao pulp, from the US.

As Diana White of awards sponsor

Hanoviasaid: The drinks in

stores and service stations are

changing. Today there are lowercalorie naturally sweetened

colas, functional vitamin and

dairy drinks, juice bar style drinks

and ready to drink teas. Health

is high on the agenda and great

taste and great packaging design

are key. Illustrating this, new

smoothie brand Plenish also did

well with its clean packaging and

HPP processing, ensuring a just

picked taste.

The Rexamadvertisement that

set the pace and tone for thenight included music rising to the

crescendo of a beverage plant in

full production at 120,000 cans

an hour, and ended with the can

being crushed and dropped into

a recycling bin. Of course there

was packaging in every style,

from PET bottles to pouches,

from cartons to cans with some

amazing graphics and new

technologies for ease of use,

convenience and brighter living.

Serious congratulations to all

It was an action packed few days at BrauBevialein Germany with the peak being the

World Beverage Innovation Awards 2014presented on Wednesday 12 November to around

730 onlookers, in the BrauBeviale Forum with its contemporary green grass seating.

entrants -the standard of entries

was so high and the presentation

was an inspirational feast, of

beverage NPD, ingredients,

new technology and packaging.

You can see it on YouTube and

we highlight the winners and

finalists in each category on

page 26 to 36. The Showcase

magazine accompanying this

issue also features every entrant.

Masterpiece of planning, I am

sure you will agree. Many thanks

to, chairman and MC for the night

FoodBev Mediagroup editorial

director Bill Bruce, awards

organiser Ruth McMenamin, our

fantastic design team and indeed

all of our international judges

with their various skills, for the

many hours spent pondering over

worthy winners.

The BrauBeviale event itself

had over 1133 exhibitors and

37,000 experts from all over

the world. Conferences running

alongside covered topics of

automation, servicing, craft beers

and so much more. We enjoyed

interviewing representatives from

a number of companies exhibiting

-you can see these over the

coming weeks on FoodBev.com.

This issue also includes a look

at Functional Ingredients and

the Super Elixirinterview with

cover star supermodel Elle

Macpherson. These both tie in

well with the upcoming major

event in Amsterdam that is

Health Ingredients Europe

and Nutraceutical Ingredients

Europe.

I also spoke on behalf of

FoodBev Mediaat another

event, Food Matters Live(the

first of its kind) in London -on

The next big health trend in

beverages, covering quite a few

upcoming trends. Please visit

our Youtube channel for more

on this subject

In this issue we also look at new

moves in multipack solutions and

the nitty gritty of pumps and flow

technology. While FoodBevMedia

chairman Richard Hall reports

back from the Global Juice

Summit 2014 on the way forward

for juice on page 50.

Next year is promising to be a

good one -with lots of exciting

plans up our sleeve. If you wantto join us in sponsoring the next

awards do get in touch as the

associate slots and categories are

filling up fast and Rexam

have signed as headline sponsor

for another year.

It only remains to say thank you

to all who have worked with us

closely this year. Innovation is

now such a big part of every

companys agenda and we look

forward to celebrating more of

your success stories in 2015.

by Claire Phoenix

ISSN 1750824X

Marketing manager Ruth

McMenamin

Magazine managing editor

Claire Phoenix

Group editorial director

Bill Bruce

EDITORIAL

Group editorial director .......................................................................Bill Bruce

Managing editor -magazines .....................................................Claire Phoenix

Managing editor -digital.............................................................Shaun Weston

Group technical editor ................................................................... Claire Rowan

Editor ...................................................................................... Andreas Exarheas

Design manager ......................................................................... Jolyon Edwards

Senior designer ...............................................................................Valrie Pirlot

Designer ..........................................................................................Libby Wimble

Designer ............................................................................................. Kerry Child




6/53PRODUCT NEWS 5www.foodbev.com/beverageIssue 121 -December 2014

Innovations

DJ Sbu launches MoFaya energy drinkSouth African radio DJ, recording artist and television presenter DJ Sbuhas

created a new energy drink brand called MoFaya. The new energy drink was

founded by a team of eight South Africans, with a collective 97 years of working

experience, and money from every can sold will go towards educating a child in

the region.

Social media update

Writing about the newdrink on Facebook,

DJ Sbu said:

#MoFaya to burn & melt

all the NONSENSE in these

fridges. Skhathele. Finally a

local BRAND is here.

#MoFaya has been 3 years

in the making. Making sure

we comply with all the health

standards & regulations.

#MoFaya will take at least100 students to university/

year starting 2016 & create

at least 100 entrepreneurs/

province per year.

PepsiCo releases Sting energyin Jordan

PepsiCohas introduced its Sting energy drink in Jordan with a nationwide

advertising campaign launched under the slogan Life Switched ON.

Manufactured locally at the PepsiCo-Jordan factory, Sting is packaged

in 250ml cans and available in Gold and Grape variants.

Germany-based brand Immergut

has developed a new milk-based

Drinkfit energy drink line, which

is available in Tutti Frutti andMoccacino flavours.

Packaged in 330ml cartons, both

beverages in Immerguts Drinkfit

line are heat treated and feature

resealable closures as well as

guarana, caffeine and low-fat

milk. Drinkfit Tutti Frutti includes

vitamins B1, B6 and B12 and

Drinkfit Moccacino also features

Maca in its ingredients.

Switzerland-based

beverage developerGlobal Functional Drinks

(GFD) has partnered with

Rexamto launch E-ON

premium energy drinks in

the US, in 12oz sleek cans.

Available in Citrus Punch

(containing grapefruit,

orange and lemon),

Ginger Crush (containing

pomegranate, cranberry

and ginger) and Almond

rush (containing lemon

and almond) flavours,

the new energy drink line

features vitamins B6 and

B12, taurine, caffeine,

guarana seed extract and

L-carnitine.

E-ON premiumenergy drinks

Immergut milk-based energy drinks

Good Night Drinkhas released a Good Night

Drink n Dream beverage, which is specifically

designed to aid a better and deeper sleep experience.

Made using valerian, lavender and rose hip extracts,

the Slovakia-based brands new carbonated drink is fat

free and contains 28kcal, 7g of carbohydrates, 7g of

sugars and 7.5g of sodium per 100ml portion.

Available in 250ml cans, the new product offers

a sweet cactus fig taste and features a two year

shelf life.

Good Night Drink n Dream




7/53PRODUCT NEWS6 www.foodbev.com/beverageIssue 121 -December 2014

Innovations

California, US-based Bolthouse Farmshas created a new Kids Smoothie

line, which is available in Peach Meets Mango and Strawberry Meets Banana

flavours. The former is made using peach, mango and apple and offers 80

calories, 15g of sugar and 310mg of potassium per 177ml serving. Bolthouse

Farms Strawberry Meets Banana Kids Smoothie contains strawberry, banana

and pear and features 90 calories, 17g of sugar and 190mg of potassium in the

same serving size. Both drinks in the new range are free from added sugar,

preservatives and artificial flavours.

Bolthouse Farms Kids Smoothie line

For Goodness Shakes bolsters drink range

London-based beverage brand For

Goodness Shakeshas added a range

of new drinks to its product portfolio.

The company has developed a new-

for-2015 Ultimate Protein line, which

offers 40g of whey and casein protein

per 475ml portion and is available in

Dark Choc and Strawberry flavours.

This new drink line is fat free and

includes 10g of carbohydrates. Current

RTD beverages in the For Goodness

Shakes portfolio only feature up to25g of protein.

For Goodness Shakes

has also released a

new-for-2015 MilkShoot

for kids range,

which is specifically

designed for children

and features added

milk protein, calcium

and vitamins D and

B. The brands new

kids range is available

in Chocolate andStrawberry flavours.

Switzerland-based Emmis

Caff Latte brand has launched

a festive Christmas Cappuccino

cup, which will give consumers

the chance to win a range of

seasonal experiences and gifts.

Emmi Caff Latte Cappuccino

is blended using freshly brewed

espresso made from Arabica

beans and fresh Swiss milk.

Emmi Caff

Latte ChristmasCappuccino cup

In China, Starbucksis releasing a new line-up of Starbucks

Reserve coffees for its customers. The first four Starbucks

Reserve offerings in the region are; Peru Chonti Coffee, with

flavour notes of hazelnut and baking chocolate, Panama Los

Cantares Estate Coffee, which features a delicate body and

crisp acidity, Malawi Peaberry Sable Farms Coffee, which

contains lime and peaberries, and Hawaii Kau Coffee, which

contains tropical flavours.

Starbucks releases new Reservecoffees in China

S

tarbucksCorporation

Design Bridge has completed

a global redesign for

multinational company

Unilevers Lipton Ice

Tea brand. The designis part of a major

repositioning of the

global Lipton brand to

one synonymous with

Lipton Ice Tea redesign

Innovations?

Do you have an innovation

to share with the

readers of beverage

Innovation?

Write to [email protected]

natural revitalisation and

wellbeing.

Addressing key aspects such as

branding, visual equities, bottle

structure and visual campaigns,

the new design seeks to

communicate a healthier choice

of refreshment.




8/53

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Innovations

Latest product launches from Japan

Far left:

Steve Galloway of

Galloway & Associates

Left:

Yoshihiko Hani, president

of Beverage Japan

Japan Innovations are brought to you by Yoshihiko Hani ofBeverage Japan, Japans leading trade beverage publication and

Steve Galloway of Galloway & Associates, a UK, SE Asia andJapan based consultancy with particular expertise in helping food

and drink companies in the Japanese and other Asian markets.

Contact: [email protected] | +44 (0)7815 563473

Kagomehas launched a number of new drinks.

Yasai Juice Toushitsu Off (meaning lower sugar

vegetable juice) is a 100% vegetable juice

made using leafy vegetables with lower sugar

content. It contains 15 vegetables comprising;

Chinese cabbage, celery, tomato, spinach,

asparagus, cabbage, aubergine, daikon radish,

kale, lettuce, cress, parsley, beetroot, pumpkin

and red shiso (perilla). It also contains lemon

juice as a stabiliser. With 3.3g sugar and 21kcal

per 200ml slim LL paper carton, the sales

target is 500m yen (2.8m).

Kagome health drinks

Tomato Juice Premium Shokuen

Mutenka is a premium tomato

beverage, which is free from added

salt and uses 100% newly harvested

tomatoes of the year. Positioned by

the company as Tomato Nouveau,

the drink has 21mg lycopene and

40kcal per 200ml and is available in

a 200ml slim LL paper carton, 720ml

PET bottle and 1 litre gable paper

carton. The shelf life is 180 days for

the 720ml and 200ml, and 22 days

chilled for 1 litre. The sales target is1 billion yen (5.6 million).

New under Kagomes Labre brand of

plant-based lactic acid bacteria drinks is

Shokubutsusei Nyusankin Labre Cho Kassei

Labre kin, which contains a combination of

Labre and oligosaccharide. The companys

research has shown that the combination

of these ingredients increases, by 50%, the

amount of Labre remaining in the intestine.

It has a natural, soymilk taste, 65kcal per

130ml PET bottle and a chilled shelf lifeof 19 days. The sales target is 200 million

yen (1.1 million).

New from Snowbrand Megmilkis Sweets Latte; a thick and rich

dessert drink that comes in two flavours -Green Tea & White

Chocolate and Chocolat & Orange, which is based on a chocolate

latte with added

orange accents and

contains no fruit

juice. Both come in a

190g plastic cup from

Yoshino Kogyosho

and have arefrigerated shelf

life of 90 days.

Chocolate dessert drinks

Ito Ens EiyKyka-gata Ichi-nichi-bun

no Yasai is a 100% vegetable daily dose

drink, based on carrot and tomato, which

contains the RDA of 30 different kinds of

vegetables.

With additional dietary fibre and iron,

and with no added sugar or salt, the drink

comes in a 125ml LL paper carton.

Daily dose vegetable drinkShiroi Kurozu Drink, also from Yakult,

(and meaning white, black-vinegar

drink) is a black vinegar drink targeting

females. Per carton it contains 5ml

black vinegar, 500mg collagen and 40g

soymilk, hence the white in its title.

The 125ml LL paper carton is from

Nihon Tetra Pak. The sales target is

47,000 cases.

Yakult energy andvinegar beverages

Yakultno Omepachi is a new, caffeine-

free, revitalising carbonated drink from

Yakults Mitsuboshi Factory brand targeting

20-30s females. Created by an all-female

project team it contains 20% fruit juice

from lemon and grapefruit plus capsaicin,

citrulline and argenine amino acids. It

comes in a 100ml 2p alumi bottle can from

Daiwa Seikanand has a sales target, by

next March, of 32,000 cases.



10/539www.foodbev.com/beverage PRODUCT NEWSIssue 121 -December 2014

AmericanBeverageCorporation(ABC),

creator of Little Hug Fruit Barrels, has

released a brand extension consisting of

three new flavoured water products. New

Hug Water with electrolytes is available

in Tropical Punch, Glacier Grape and

Berry Ice flavours. Hug Water is gluten-

free and contains no artificial colours.

Hug Water byAmerican BeverageCorporation

Pact Cranberry Extract &Purified Water

US-headquartered Ocean Sprayhas developed Pact Cranberry

Extract & Purified Water; a new beverage that is made with just

seven ingredients including purified water, 80mg of cranberry

PACs, agave nectar, stevia, monk fruit extract, natural fruit

flavours and sea salt. The new drink is available in Cranberry

Pomegranate, Cranberry Raspberry, Cranberry Blood Orange

and Cranberry Mango-Passion Fruit flavours.

The PACs, orproanthocyanidins, found

in Ocean Sprays newPact Water are powerfulelements found inside

cranberries which,according to Ocean Spray,help 'cleanse and purifyyour body better than

water alone.

Ohio, US-based Sunny Delight Beverages

Cohas created a new line of fruit-flavoured

sparkling water called Sparkling Fruit2O

Lime Twists. Sparkling Fruit2O Lime

Twists are available in Lime, Cherry Lime,

Blueberry Lime and Strawberry Lime

flavours. The new range wil l be available

in US stores in March 2015.

Sparkling Fruit2OLime Twists




Innovations

Harvest Soul Chewable JuiceUS-based Harvest Soulhas released a new range of chewable juices. Available in Green Fusion and

Tropical Fusion varieties, Harvest Soul Chewable Juices include a vast blend of fruits and vegetables

mixed with crunchy and chewable seeds, nuts and berries. The juices are rich in antioxidants, protein

and fibre, not from concentrate, 100% natural and contain no added sugar.

Kendlbacher, from Leoben, Austria, has

created Omis Apfelstrudel, a shelf-stableapple juice drink with cinnamon flavour to

emulate Apple strudel in a bottle. Packaged

in a 250ml glass container with a screw top,

the creation can be consumed at ambient,

chilled or warm temperature, as a standalone

beverage or as a mixer.

US-basedNoble

Juicehas added

two new drinks

to its beverage

portfolio; Apple

Mandarin Chai

Juice andTangerine

Ginger Pomegranate Juice.

Both drinks are free from

fat, added sugar, artificial

ingredients, preservatives and

gluten. Noble Juices latest

releases are gently pasteurised

and packaged in 12oz bottles.

The new creations also feature

vitamins C and A.

Noble Juicelaunches newdrinks

South Korea-basedPowerful Food & Beveragehas launched Powerful

Orange Pulpy; a new natural juice drink containing 15% natural orange

pulp and natural orange juice concentrate.

Enriched with vitamins and antioxidants, Powerful Orange Pulpy is free

from additives and available in 240ml cans. The new drink joins existing

flavours Powerful Peach Pulpy, Powerful Pineapple Pulpy and Powerful

Pear Pulpy.

Apple strudel in a bottle

PFB Powerful Orange Pulpy

True Organic Farms juice

California, US-based Grimmway Farms has worked with

McLeanDesignto create a fresh organic juice brand,

designed to capture the essence of the family growers

behind it. Available in Wild Berry Blend, Bananaberry

Crush, Blended Blue, Tropical Mango and Pure Carrot

variants, the new True Organic Farms juice line features theslogan: True to our Family. True to the Earth. True to You.

Honest goodness in every bottle.

Chile-based VirtusNatura

has released a new natural

blueberry juice product in

Europe, which is free from

added sugar, colours and

additives.

Each 250ml bottle of

Bberri juice contains 400

blueberries and is rich in

polyphenols-

a sourceof antioxidants. Aimed at

healthy lifestyle markets,

the new organic juice is a

Fairtrade product.

VirtusNaturaBberi



12/53PRODUCT NEWS 11www.foodbev.com/beverageIssue 121 -December 2014

Blueprint CranberryCinnamon Apple

New York, US-based TheHain

Celestial Groups Blueprint

beverage brand has launched

its first limited edition seasonal

flavour; Cranberry Cinnamon

Apple. Blueprints latest drink

is packaged in 16oz bottles and

contains 90% of the vitamin C

RDA, as well as a significant portion

of antioxidants, orange, ginger and

agave. The new juice is produced

using a hydraulic cold juice press andis 100% USDA certified organic, raw and

Non-GMO project verified.

International soft drinks brand BritvicSoft

Drinksis bringing back its limited edition

J2O Glitter Berry to mark the festive season.

The unique blend of grape, cherry and spice

is back for a fourth year, due to popular

demand, and features a new look. Britvics

single-serve Glitter Berry bottle for 2014

includes a gold and transparent full sleeve,

which allows consumers to see the glitter-

filled liquid through the bottle.

Britvic J2O Glitter

Berry redesign

Michigan, US-based OldOrchardBrandshas introduced three new

limited edition fruit juice cocktails that celebrate the iconic flavours

of autumn. Apple Pie is an apple juice cocktail featuring hints of

cinnamon, vanilla bean and nutmeg; Caramel Apple offers a creamy

caramel taste and Apple Cherry Cobbler contains a blend of late

summer cherries, a hint of lemon and red apple.

Old Orchard Brands autumndrinks

Stevia-sweetenedPepsi True

Multinational beverage corporation

PepsiCohas launched a new sugar and

stevia-sweetened drink called Pepsi True,

exclusively through Amazon.com. Available

in 7.5oz cans, the new drink is free from

artificial sweeteners and high fructose corn

syrup and contains 30% less sugar than

regular Pepsi.

PepsiCo has also developed a retro soda

called Calebs Kola, which is packaged in

10oz glass bottles. The name of the new

drink refers to Caleb Bradham, the pharmacist

from North Carolina who is credited the

creating with formula for Pepsi in the 1890s.

According to the brands website, the drink is

only being sold at select CostColocations in

Maryland, New York, Virginia and WashingtonDC. A 10oz bottle of Caleb's Kola contains 110

calories and 29g of sugar. The drink is made

with cane sugar, kola nut extract and a special

blend of spices.

Calebs Kola

Bristol, UK-based Koji Drinkshas

bolstered its sparkling soft drinks

portfolio with the addition of a

new Elderflower & Lime variant.

Available in 330ml glass bottles, the

new drink offers 14.8kcal and 3.5g

of carbohydrates per 100ml portion.

Koji Elderflower & Lime contains

Japanese persimmon, goji berries,

hops, cranberry, lemon zest and

apple. The new drink is naturally

low in sugar and contains no added

sugar or sweeteners. This beverage

is also free from preservatives and

features all natural ingredients.

Koji Drinks Elderflower & Lime




13/53TECHNICAL NEWS12 www.foodbev.com/beverageIssue 121 -December 2014

Bev techBeverage Innovation technical news

PepsiCo opens innovation

centre in Dubai

PepsiCohas opened its first food and beverageinnovation facility in the Middle East. The facility willserve as a hub for new product and flavour innovations

for PepsiCos businesses across the region.

Equipped with an advanced

culinary centre and test

laboratories focused on

developing and tailoring

PepsiCo food and beverage

brands for locally relevant

taste preferences, the newfacility will allow researchers

to quickly test new product

ideas and support efforts to

significantly accelerate the

pace of PepsiCos innovation in

the Middle East.

Innovation has always fuelled

PepsiCos growth engine and

enabled us to build a portfolio

of great-tasting, convenient

food and beverage brands that

are loved by consumers around

the globe, said Omar Farid,PepsiCo president for Middle

East and Africa. The Dubai

facility is a game-changer for

our business that we anticipate

will fast-forward our innovation

process throughout the entire

region.

PepsiCo continues to

build global research and

development capabilities

that are differentiating our

brands in the marketplace

and driving attractive new

growth opportunities, said

Jan Weststrate, senior vice

president R&D PepsiCo Asia,

Middle East & Africa. This

new innovation centre will also

allow our experts in the region

to continue driving science,

technology and innovation

thought leadership.

This centre will play an

important role in our global

R&D network by bringing

cutting edge technology and

innovation to our businesses

in the Middle East and

partnering with other PepsiCo

locations to achieve new

breakthroughs in other parts

of the world, said Amr El

Hadidi, PepsiCo Middle East

& Africa, head of R&D.

The Middle East is a key

component of PepsiCos

overall plan to drive growth

in emerging and developing

markets globally. PepsiCo

nearly tripled its business

in emerging and developing

markets from $8 billion in

annual net revenue in 2006 to

$23 billion in 2013. The opening

of the new R&D centre in Dubai

is the latest in a series of steps

that PepsiCo continues to take

to strengthen its business

across the Middle East.

The Pinar Milk & Juice concept

is suitable for a variety of

beverages and its unique design

attributes mean that containers

can be recycled to create a

range of decorations, art pieces

or toys.

In addition to encouraging

children to drink milk to help

their physical development, this

project aims to improve their

creative imagination with the

products functionality as a toy,

said Bora Yildirim.

Pinar Milk & Juice concept

Designer Bora Yildirim has created a re-usablecontainer concept for Turkish food and dairy retailerPinar, which has the capacity to double up as a toy forchildren.

The different forms and

colours aim to re-vamp the

product package [setting

it apart from] existing and

traditional milk package designs.

This innovative approach

will ensure the product [is]

noticed by consumers. The toy

functionality of the productwill help develop and raise

awareness of re-use among

[children] starting at young

ages, and contribute to

realising the companys social

responsibilities.

Bericap launches StackCaptoy closureGlobal plastic closure

manufacturer Bericaphas

launched StackCap; a new

beverage closure that can

be used as a toy. Based on

a concept developed by

Smooth HIP, StackCaps are

primarily designed to cap still

or carbonated beverages.

However, these closures also

have a secondary function

as entertainment and allowconsumers to build a wide

variety of toys thanks to stacked

and side-groove attachment

capabilities. StackCaps can be

used in a range of applications,

for example as part of a brand

promotion or to distinguish

childrens packs on supermarket

shelves. The creation adds only

a small amount of additional

weight, when compared to

a standard flat cap, and is

currently available for theneck finish PCO 1881.



14/53

Novelis opens worlds largest

aluminium recycling centre

The Nachterstedt RecyclingCenter is a significant steptoward our goal to be theworlds low-carbon aluminiumsheet producer, shifting

our business model from atraditional linear approach toan increasingly closed-loopmodel, said Novelis presidentand CEO Phil Martens.This new facility furtherstrengthens Novelis leadershipin Europe, and together withour major recycling operations

Novelishas officially opened the world's largestaluminium recycling centre. Located adjacent to thecompanys rolling mill in Nachterstedt, Germany, the$258 million recycling centre will process up to 400,000metric tonnes of aluminium scrap annually, turning it backinto high-value aluminium ingots to feed the companysEuropean manufacturing network.

in Asia, North America andSouth America, solidifies Novelisposition as the global aluminiumrecycling leader.

Since 2011, Novelis has investedapproximately $500 million to

expand its recycling network,

doubling its recycling capacity to

2.1 million metric tonnes per year

and raising its recycled content

from 30% to 46%. The companys

goal is to achieve 80% recycled

content by 2020.

The new Tetra Rex carton will bethe first in the market to havebio-based low-density polyethylene(LDPE) films and bio-based high-density polyethylene (HDPE) caps,both derived from sugar cane, inaddition to Forest StewardshipCouncil (FSC) certified paperboard.

Environment excellence isone of Tetra Paks strategicpriorities and a driver of ourproduct development activities,said Tetra Pak VP marketing& product managementCharles Brand. Together withsuppliers, customers and otherstakeholders, we are leadingthe industry towards 100%renewable packaging. We believe

Tetra Rex -renewable

plant-based material carton

Tetra Pakhas launched the industrys firstcarton made entirely from plant-based,renewable packaging materials.

that increasing the renewablecontent of our packages is notonly good for the environment,but also offers our customersa competitive advantage in theoverall environmental profile oftheir products.

Developed in partnership withBraskem, one of the worldsleading biopolymers producers,the new Tetra Rex package willbe commercially available inearly 2015. Tetra Pak customersusing the standard 1 litre TetraRex with TwistCap OSO 34 caneasily transfer to the new versionwithout the need for any additionalinvestment or modification to theirexisting filling machines.



15/53NEWS14 www.foodbev.com/beverageIssue 121 -December 2014

Bev business For daily news, visit FoodBev comA world of food and drink

Lithuania enacts worlds firstban on energy drinks for minors

In what government officials claim is a global first, Lithuaniahas enacted a ban on selling energy drinks to anyone under 18.

Coca-Cola Amatil has signed

a deal under which The Coca-

Cola Company will take a

29.4% stake in the companys

Indonesian subsidiary. CCA

said the investment would

help accelerate the expansion

of production, warehousingand cold drink infrastructure

in Indonesia. The Coca-Cola

Coca-Cola increases stake in Amatil for

$500 million expansion in Indonesia

The Coca-Cola Companyisinvesting $500 million inAustralias Coca-Cola Amatil to

help it expand in Indonesia.

PepsiCois to pair with SodaStreamto test Pepsi-branded drinks in its home soda making systems.A 10-week test will take place in

selected Florida markets, starting

in November-with brands such as

Sierra Mist Homemade and Pepsi

Homemade in flavour-caps.

PepsiCos move follows Coca-Colas

deal earlier this year with Keurig

Green Mountain best known for

its single-serve coffee machines

to develop a new counter-top

machine to make cold beverages.

Coca-Cola has already launched its

Honest Tea brand in K-cups for the

Keurig 2.0 brew over ice machine.

The Coke-Keurig machine will

not be ready until next autumn,

so if these tests prove successful,

Pepsi to test its homemade

brands in SodaStream machines

Its a revolutionary development

the world over: we didn't

find a single other country to

have this kind of ban, health

ministry official Almantas

Kranauskas told news agency

AFP. Most countries only have

recommendations. We are the

first.

Under the law which the

Lithuanian parliament adopted

in May, selling energy drinks to

minors is now punishable

by a fine of up to 116.

Kranauskas said that a recent

survey showed 10% of school-

aged children consume energy

drinks at least once a week. He

argued that high levels of taurine

and caffeine found in some energydrinks could lead to hyperactivity

and addiction, adding that some

scientists suggest they could

also be a gateway to drugs.

The soft drinks market has

proved highly robust in recent

years, particularly given

the squeeze on consumer

expenditure in the recessionary

and post-recession period, with

strong growth in terms of bothvolume and value recorded over

the last five years.

One of the key drivers of

this growth has been the

ever increasing popularity of

energy and sports drinks, with

significant year-on-year value

and volume increases reported

in this category as a result of

strong consumer demand for

products that combat tiredness

on the move, alongside their

increasing use as mixers withspirit drinks.

Despite strong growth across

the soft drinks sector, there are a

number of challenges within the

marketplace. Key among these

has been the rising scrutiny

over the past decade on the

impact of sugar content across

virtually all soft drink categories,

and the detrimental impact of

A record 62 food and drinkacquisitions in September 2014September was a record

month for food and drink

sector transactions, with

62 listed on the BevBlog

database, including 19 in

the first four days alone.

Among the 62 total, 11 were in

soft drinks, nine in dairy, eight

in alcohol, six in packaging,

four in ingredients and four in

nutrition. 30 were international

and 32 within national borders,

24 of these solely in the US.

28 countries featured overall,with 36 involving the US, six

the UK, five Japan, four Brazil

and four Ireland.

UK soft drinks sales grow, despite

the sugar debate

According to a new update from market intelligenceprovider Key Note, the total UK market for softdrinks grew in value by 3.4% in 2013.

excessive sugar consumption

on public health. As one of the

main sources of sugar intake

among UK consumers, the soft

drinks sector remains at the

centre of this debate. While

the industry has moved to

reduce sugar content within

its products, either through

voluntary agreements with the

Department of Health (DH) and

via the launch of low-sugar or

sugar-free variants of major

brands by most manufacturers,

there remain many in the

Government and in the public

health sector that are pushing

for increased taxation

and regulation to tackle this

issue.

Despite the debate around

sugar, the market for soft

drinks is expected to continue

its current period of growth,

with continued recovery in the

economy, alongside increased

demand for low-calorie and

sugar-free variants, expected

to boost both volume and value

consumption over the next five

years.

Company already owns a

29.2% stake in Coca-Cola

Amatil.

In a statement, Coca-Cola

Amatil group managing

director Alison Watkins said

the deal would strengthen the

companys market position in

Indonesia. With a population

of more than 240 million and a

fast-growing emerging middleclass, Indonesia is a key

growth market for CCA.

it may give Pepsi the lead in the

home-made soda system race.

And, with SodaStreams shares

rising on the news, it seems likely

that speculation around PepsiCos

interest in acquiring all or part

of the Israel-based home drinks

maker may return. To observers,

it would seem logical as the Coke-

Keurig pairing came shortly after

Coca-Cola took a 16% share in the

US home coffee brewer.



16/5315www.foodbev.com/beverage NEWSIssue 121 -December 2014

The majority of people in the UK (59.4%) drink just oneglass of water or less a day, and more than 80% of thepopulation (81.8%) drink no more than two glasses a day.

60% of UK population drinks just

one glass of water a day

This is according to new findings

revealed at theUK Bottled

Water Conferencehosted

by Zenith Internationalin

collaboration with the Natural

Hydration Council.

The findings, produced by

Kantar Worldpanel, also

revealed that fewer than one

in 250 people in the UK meet

their total daily fluid needs

with water.

Official NHS guidance suggests

adults should drink 8-10 200ml

glasses of fluid a day. While all

fluid counts towards this target,

water is one of the healthiest

ways to hydrate as it contains

no calories or sugar.

Professor Tom Sanders,

professor emeritus of nutrition

and dietetics, Kings College

Londonand advisor to the

Natural Hydration Council, said:

Weve got out of the habit

of drinking water. If people

swapped drinks containing

sugar and alcohol with water,

it would have a positive impact

on the nations health.

Nutritional Insight founder and

Natural Hydration Council

adviser Dr Emma Derbyshire,

said: Its surprising that more

people arent opting for water to

keep them well hydrated. Water

is extremely beneficial for the

human body. It carries nutrients

to cells, helps to remove waste

products from our major organs

and helps to regulate our bodys

temperature. As well as being

important for health, water

is also calorie-free.

Coca-Cola HBC achieves doublewin for sustainability efforts

Coca-Cola HBChas been awarded an A rating by theCarbon Disclosure Project (CDP), and a place in theCDP Global Climate Performance Leadership Index 2014.

This is a further achievement

for the company as it has

also recently been named

the global industry leader

among beverage companies

in the 2014 Dow Jones

Sustainability Indices

(DJSI). This is the seventh

consecutive year that Coca-

Cola HBC has been included

in the indices, and for the

first time this year it leads

the World and European

indices.

CDP is a not-for-profit

organisation that provides

the only global system for

companies to measure,

disclose, manage and

share vital environmental

information, motivating them

to disclose their impact on the

environment

and take action to reduce it.

This year, CDP has also

upgraded Coca-Cola HBC to

an A rating (from last years

B rating) and awarded the

company a place in the UKs

FTSE 350 Leadership Index,

in addition to its place in

The A List: Global Climate

Performance Leadership

Index, which for the first time

looks at all climate leader

companies around the world,

not just the global 500

companies.

Coca-Cola HBC CEO DimitrisLois, said: We are delighted

to be recognised as an

industry leader by these two

benchmarks of corporate

sustainability performance.

Our substantial improvement

this year in the DJSI, and

our rating upgrade from B

to A by CDP demonstrate

that sustainability is at the

heart of our business, and

these two awards are a firm

endorsement of the good work

we are doing.

For more on this story,

visit www.foodbev.com

D

ml5050|Dream

stime.com

For the latest news, updates and innovations, visit

FoodBev com




17/53INGREDIENTS16 www.foodbev.com/beverageIssue 121 -December 2014

Chocolatebar energy

Chocolate in drinks

Chocolate has been popular since the days of the

Aztecs when it was drunk as a fortifying beveragebefore battle. Right now it is seeing a resurgence,

particularly in protein drinks for sports endurance

and recovery and as a luxurious indulgence -in

contrast to the calorie counting occurring in other

food areas. Claire Phoenix looks at the latest

chocolate enriched beverage launches and how

they meet current consumer needs.

10 chill out facts on chocolate

1.The smell of chocolateincreases theta brain waves

which trigger relaxation.

2. White chocolatetechnically is not chocolate

as it contains no cocoa solids

or cocoa liquor.

3.It take 450 cocoa beans tomake 450g (1lb) of chocolate.

4. The inventor of thechocolate cookie sold it too

Nestle Toll House in exchange

for a lifetime supply of

chocolate.

5. M&Ms were inventedin 1941 for soldiers to enjoy

chocolate without it melting.

6. US chocolate magnateMilton Hershey cancelled

his trip on the Titanic due

to urgent business matters.

7. Eating dark chocolatereduces the risk of heart

disease by one third as

the antioxidants help reduce

blood pressure.

8. Chocolate has anantibacterial effect on the

mouth and protects against

tooth decay.

9. In 2010 1.8 millionchildren ages 5 to 17 were

forced labourers on cocoa

farms across the Ivory Coastand Ghana. 40% were not

enrolled in school and only

5% of them were paid to work.

However Cargilland the IFC

has invested $2.5 million in

a business skills programme

for farmer co-operatives

benefiting more than 60,000

smallholder farmers and their

communities.

10. Fairtrade certifiedchocolate says that no forced

abusive child labour is used,

but Fairtrade chocolate

represents less than 1% of the

$66 billion chocolate market.

CourtesyofFACTslides.c

om

Manufacturer

MarsDrinks

has created a

number of sweet

treat options

such as this

Snickers drink,

reminiscent of the

chocolate peanut

bar -known for

its energy giving

properties.

Aiming at everyday athletes wanting to stay in

shape and build lean muscle, Rockin Refuel Lean

Builder from Shamrock Farms(US) is made with

real milk for an excellent source of natural protein.

It provides 20g high quality protein with only 8g

carbs and 6g sugar, is lactose free and contains

nine essential nutrients found in milk including

calcium, vitamin D and potassium.

Muscle building protein

This is the first premium chocolate

milk made with real melted chocolate

and organic wholemilk. Cow Cowfrom

Cow Cow is free from emulsifiers and

additional flavouring.

It comes in two variants: Dark Chocolate

with a high cocoa content and White

Chocolate with bourbon vanilla.

Cow Cow dark and white

Using the slogan Grab and Go decadenceCold StoneCreameryMilk Shakers deliver

an age old treat for a new age lifestyle.

The flavour profile is thick, creamy and

authentic and the packaging is easy to

open, convenient and retro stylish.

Grab and Go decadence

Chocolate coconut milk

A tasty and nutritious dairy alternative, Chi Chocolate Coconut Milk is made

using high quality coconut cream blended with the fine cocoa. It has added

chicory fibre (known as inulin) making this a prebiotic that aids in digestion.

Chi Chocolate Coconut Milk is relatively low calorie with 194kcals and 13.1mg

calcium. One cup of coconut milk contains protein, good fats, fibre, vitamins B,

C and E and is a rich source of potassium, selenium, calcium and iron.

Plant basedchocolate milk

A plant based milk

alternative, with no

additives or preservatives.

RebelKitchenChocolate

Mylk is gluten

free dairy-free,

lactose-free,

and contains

no refined

sugar.

For more newsand innovations

visit

www.foodbev.com



18/53www.foodbev.com/beverageIssue 121 -December 2014

An intriguing TWIST for beverage

With the OPTIMA CFL machine series, Optima Consumer offers

machine solutions for the production of Functional Closures

in a consistently automated process. The monoblock

machine allows integration of the required number of

machine functions: The dosing system for the ingredients,

assembly functions for the various components, and as

supplementary functions a sorting or density control.

Special priority is attributed to the precision of the

manufacturing process of the closures.

OPTIMA CFL

The machine solution for functional closures!

OPTIMA consumer GmbH| 74523 Schwaebisch Hall | Germany

[email protected] | www.optima-consumer.com

Member of

UK-based Crediton Dairyhas partnered

with premium desserts brand Gto launch,

a new range of ready-to-drink hot chocolate

drinks. Available in Chocolate, Salted

Caramel and Mocha flavours, the new line

is packaged in 750ml cartons. This launch

marks the first time that G has entered

into a brand licence agreement.

Commenting on the launch, Crediton Dairy

head of sales & marketing Nick Bartlett

said: Specifically created to meet the

growing demand of consumers that want to

treat themselves to a premium, caf style,

hot chocolate at home, the G range will

bridge the gap between traditional and

tired ambient hot chocolate powders andthe dynamic, fast growing fresh flavoured

milk market where chocolate is the most

popular flavour.

We have followed the rigorous G

product development process, which

includes independent consumer

sensory testing and

believe that the

new range

of G hot

chocolate

drinks will

be the bestready to drink

hot chocolate

drinks in the

market.

G puds move into drinks

Designed as a good post work out drink or mid

afternoon energizer, Jax Coco Chocolate from

Jax Coco(UK) contains 100% pure coconut

water -known for its hydrating properties. The

drink also contains low Gi coconut sugar, natural

coconut cream and cocoa powder. Naturally

isotonic, it contains the 5 essential electrolytes

making it a healthy chocolate milkshake.

Coconut and chocolate

Great for lunchboxes, Jax Kidz from Jax Coco(UK)

is a youthful, fun take on pure micro-filtered coconut

water. Each 110ml pack has zero added sugar and no

additives or preservatives. Naturally free from fat,

gluten and cholesterol it has less than 50 calories per

pack and 70% less sugar than apple or orange juice.

The chocolate content is made using low Gi coconut

sugar.

And for kids . . . low Gi coconut sugar

Made with organic coconut water

and Dutch cocoa to create theoptimum protein blend of milk and

whey protein isolate. With 20g of

protein and no added sugar, Coco

libre chocolate protein coconut

water is low in fat, contains 20g

of protein, has four electrolytes,

22 vitamins and minerals, and yet

only 140 calories.

Coco Libre Protein



19/5318 COVER STORY www.foodbev.com/beverageIssue 121 -December 2014

. . . from Elle Macpherson

Beauty elixir

Super Model Elle The

Body Macpherson

launched her Super

Elixir drink in May

-a powdered drink

of bioavailable super

greens. Including

alkalising super

greens, Chinese

herbs, and the

maitake mushroom,

Elle claims that just

10g of the powder,

taken daily in water

or juice, provides all

the vitamins, minerals

and trace elements

a body needs. Claire

Phoenix asked Elle

about the functional

ingredients and her

approach to healthy

living.

What prompted the launch of

Super Elixir?

Travel, work, stress and growing

older affected my body and spirit.

Like we all do, I often lacked

energy and inspiration. So I

wanted to find out how I could

optimise my wellbeing both inside

and out. This led me to Dr Simone

Laubscher, who specialises in

disease prevention and age

management. From the first time

I started having alkalising greens

under the guidance of Dr Simone,

I was so impressed by the impact

they made on my wellbeing.

Every aspect of my everyday

life feels easier as a result of my

body functioning better, because

it is balanced and my nutrition

is more complete. In fact, now if

I leave home without my green

drink in the morning, I turn and

go back-

my body actuallycraves it.

What is the target

market/demographic?

the super elixir is aimed at

men and women of all ages and

indeed we find our following goes

right across the board. Anyone

looking to boost their nutritional

profile and feel energised and

healthy throughout their busy

lives has taken a liking to the

product.

In regards to sales, we launched

in the UK in May and the Super

Elixir was an instant hit in

Selfridges, selling out many

times. Now in the US, consumers

are picking up on Elles health

and wellness messaging and this

is quickly becoming our strongest

region. The first year has

exceeded expectations and the

feedback is extremely positive.

The Super Elixir supplement

drink can be used daily, by men

and women of all ages includingchildren over the age of 15 in

conjunction with a balanced diet

and an active lifestyle to improve

wellness and vitality. Pregnant

women should only use it under

medical or dietetic supervision.

What does it contain and how

do these ingredients work?

The Super Elixir by WelleCo is

a highly specialised blend of

alkalising greens with a balance

of 45 key ingredients with

vitamins, minerals and trace

elements to assist wellness andvitality. The original powder was

developed in calculated ratios by

Dr Simone Laubscher. She is one

of the worlds leading nutritional

experts and disease prevention

specialists.

In terms of the ingredients, these

are designed to support healthy

nutrition at a cellular level and

the optimum function of all 11

systems of the human body; the

digestive, endocrine (hormonal),

integumentary (hair, skin &nails) circulatory and nervous

systems. Made to the highest

quality, ingredients are treated

specifically to allow the nutrients

to remain alive (bio-live) and

derived from whole foods, to

be absorbed and useful to the

cells of the body. These premium

ingredients are treated gently so

that the nutrients remain intact

and useful to the body.

Full ingredients list

Certified organic barley grass1,

certified organic wheatgrass1,pineapple1, apple1, certified

organic alfalfa1, spinach1, goji

berry1, apple pectin, fructo

oligosaccharides (FOS),

l-Glutamine, linseed meal1,

psyllium husk1, lemon1, lime1,

beetroot1, carrot1, natural

pineapple flavour, natural

lime flavour, xylitol (sweetener),

Aa1, Pomegranate1, Calcium

citrate, papaya1, lactobacillus

acidophilus, bifidobacterium

bifidum, bifidobacteriumlactis, bifidobacterium longum,

certified organic spirulina1,

broccoli1, grape seed extract1,

kelp1, magnesium citrate,




20/53

www.beneo.com

Todays consumers are aware of the direct link between nutrition and their overall fitness.

For many, this starts with active weight management. Using products containing BENEO

Isomalt helps them avoid unnecessary calories. Others seek to better maintain their energy

levels. Palatinose uniquely contributes to keep them going during their sport activities

or on busy days. BENEO functional carbohydrates answer all these individual needs in a

balanced, low glycaemic way. Meet the next generation of smart carbohydrates.

Matching todays expectations.Functional carbohydrates for weightand energy management.


21/5320 COVER STORY www.foodbev.com/beverageIssue 121 -December 2014

milk thistle extract,

eleutherococcus senticosus

extract (siberian ginseng), zincgluconate, dandelion leaves

extract, maitake mushroom

extract, shitake mushroom

extract, green tea extract,

turmeric1, aloe vera1, horsetail1,

sweetener (steviol glycosides),

copper gluconate, beta carotene,

d-biotin, selenium methionine,

powdered form1.

In which countries does it sell

right now and where do you

hope to expand next?

It is internationally available

in all countries, including

Germany, Sweden, UK,

Australia, America. It can

also be purchased directly

from www.welleco.com.

The Beauty from within

concept was barely accepted

ten years ago-

at BeverageInnovation we feel from

the number of new product

launches in this sector that

consumer views on this idea

have changed dramatically.

What is your view of this

sector?

Theres so much discussion

around health and fitness but

what I really aspire to is wellness.

Its not something you achieve

simply through going to the

gym, using expensive creamsor speaking to a therapist. Its a

feeling of balance and strength

that originates from within.

For years though, I wasnt

achieving this feeling of wellness.

I was taking vitamins and

powders. I tried alternative

medicine, acupuncture,

reflexology.

Im a pescatarian, I don't

drink, do drugs or smoke, so

thought what else can I do? I

wasnt unaware of wellness but

something wasnt working for

me and I told my doctor: I don't

feel great. She told me my

body was acidic, it was down to

stress, travel and lack of sleep.

We are so pleased with the

reaction to this supergreen

blend. This in-demand product,

in a 300g caddy, is currently

available in Selfridges and hit

the shelves of David Jones inthe UK in August. No doubt

there will be health addicts

lining up for a taste, but

the supermodel body is not

guaranteed.

How do you drink it on a

daily basis?

My favourite way to take The

Super Elixir is straight up, in

water -or for something more

substantial, in almond milk. I

usually take it in the morning.In summer it is great in coconut

water. If I am super busy, I mix

it in water in a shakeable bottle

and drink on the run.

Is Super Elixir just the start

of a range -do you have

more formats in mind?

There are two really key

products that Dr Simonebelieves in and have an

enormous benefit on peoples

everyday lives. We will be

releasing the second one in

May 2015. Consumers and

retailers will be able to see

more information on this

second release at welleco.com

early next year.

What type of promotional

events have you held

and what has been the

response?

In the UK we held launch events

in May 2014 at Selfridges,

London and Manchester. Both

were a huge success and I

was in both stores talking to

customers; with Dr Simone

offering expert advice and

insight on how the Super

Elixir was developed.

After the event, press and

customer feedback was

extremely positive andSelfridges proceeded to sell

out of the elixir twice over

with sales continuing to be

very strong.

1Certified organic by the ACO and USDA. Gluten Free

Beauty elixir Click here to subscribe



22/53SPECIAL REPORT 21www.foodbev.com/beverageIssue 121 -December 2014


rich snacks are helping to provide

the necessary nutrition.

Which soft drinks categories

are seeing most growth?

Dairy-based beverages already

come with their own healthy halo

thanks to dairy itself. Adding

Omega-3 fatty acids is a regular

request that we receive. It is

also common to see the proteincontent of these beverages

boosted with the addition of a

protein concentrate or whey-

based isolate, for example.

Another common trend is of fruit

or vegetable juice-based products

incorporating a combination of

dairy and/or vegetable proteins.

For traditional carbonated

beverages, the addition of herbal

or botanical ingredients like

ginseng, ginger, and turmeric

is a way of incorporating both

health benefits and novel flavourexperiences. More small scale

or craft brands are coming onto

shelves and these small companies

are quick to tap into the trends.

What are the most exciting

new functional ingredients?

Theyre not so much new, but

I would say that, in no particular

order, protein, fibre and Omega-3

fatty acids are hot in numerous

condition-specific formulations.

Protein, for example, is being

used in products that promote

muscle development as well as

in products targeting weight

loss, due to its ability to help

induce satiety.

There are a number of new

technological ingredients offering

new opportunities, such as

microencapsulated fat soluble

items like vitamin E that can now

result in transparent beverages.

A number of new ginseng or

curcumin products offering

greater solubility or biovailability

are now available for beverage

applications. Many of thesematerials come at an increased

cost, so it is important to target

them at those products that can

be marketed at a premium.

Dr Russ Hazen Fortitechs dosing cap

Formulating trends

What are the latest trends

in the use of functional

ingredients in soft drinks?

Demand for condition-specific

ingredients is still quite strong.

Boomers -the largest single

consumer demographic -are

embracing the concept of healthy

aging and are interested in

products that address a myriad

of issues such as cardiovascular

health, bone and joint health,

cognitive function, energy, weightand blood sugar management,

just to name a few.

Fortitech Premixes, North America, premix innovationmanager Dr Russ Hazen, discusses the latest trendsfor formulating with functional ingredients.

Sports nutrition is also definitely

a category that is opening up,

probably as a result of increased

awareness surrounding personal

health and the long term overall

benefits that participation in

sports and exercise can have

on general wellness. In the

past, the majority of consumers

that were looking for sports

nutrition products were people

like bodybuilders and dedicated

athletes. Now, the average

person is interested in developinga healthy regime. Mainstream

media has done a great job with

increasing awareness around the

benefits of protein, for instance.

This is an ingredient that

has always had interest

among body builders, but

its also of interest to those

looking to manage their

weight due to its ability to

induce satiety, and also

of interest for older

consumers looking to

maintain muscle mass.As consumers begin to eat

smaller portions throughout

the day and focus less on

meal occasions, nutrient-

Demand for functional ingredients continues

to grow and the condition-specific trend,sports nutrition, and healthy ageing are just

some of the dynamic areas that are driving the

increasing interest in functional beverages, as

Beverage Innovationdiscovers.




23/53SPECIAL REPORT22 www.foodbev.com/beverageIssue 121 -December 2014


The market has demonstrated

consistent growth since the

recession hit, according to

GIA. Moreover, the trend

shows no sign of slowing

down. But at the same time

demand begets demand -as

more nutraceuticals enter

the market, consumers are

becoming more and more

educated about the benefits

of different ingredients.

Nutrients such as proteins

specialised functional

All the goodness of wheatgrass

without the bitter after taste

and grittiness has been

captured in effervescent

wheatgrass tablets by the

Scottish-based company

Nutrifiz, which was set-up at

the beginning of this year.

Nutrifiz effervescent wheatgrass

tablets, with a hint of

real lemon extract, are

packed with vitamins,

minerals and plant-

based antioxidants tobe added to water to

create a fizzy beverage

for nutrition on the go.

They contain vitamin

A, vitamin C, iron, zinc,INRAscientists in the

Research Unit on Biopolymers

-Interactions and Assemblies

(BIA), in partnership with the

companies Roquetteand

Ingredia, have studied the

interactions between animal and

plant proteins and developed a

process which, by modulating the

physicochemical conditions of

the medium (modification of pH,

high-pressure homogenisation)

can obtain an assembly of dairy

proteins and pea proteins.

Arlas Lacprodan Hydro.365,

whey protein hydrolysate,

reduces recovery times forsports enthusiasts from

days to hours. Developed for

endurance sport enthusiasts

-such as runners, cyclists and

triathletes-Hydro.365 offers

a particularly high degree of

hydrolysis. As a result it is

more easily absorbed than

intact whey proteins

because most of it

has already been

broken down, or

pre-digested, intoamino acids and

smaller short-chain

peptides.

This promotes much

faster recovery

after a workout in

comparison with

standard whey

proteins, according

to Arla, which will

focus on the use

of Hydro.365 in

beverages as well asbars and gels at Hi

Europein December

(see p24).

The growth of nutraceuticals

Wheatgrass goodness

Aids faster recovery

In a report produced by the organisers of Fi Europe andHi Europe, Global Industry Analysts(GIA) projectsthat the global market for nutraceuticals will be worth

$243 billion by the end of 2015; and by the end of 2018,

that figure is projected to stand at $250 billion.

ingredients are expected to

stay at the forefront.

In 2011, worldwide demand

was projected to rise at a

rate of 6.7% a year to 2015.

But among ingredients,

natural substances such as

herbal and botanical extracts

and animal or marine-based

derivatives such as Omega

oils are forecast to growby 8.9% annually, while

vitamins and minerals will

expand by 6.2%.

copper and selenium to support a

healthy immune system; vitamin

E, vitamin B2, manganese

and selenium for antioxidant

protection for the bodys cells;

and vitamin B2, vitamin B3,

vitamin B5 and iron to increase

energy levels by reducing

tiredness and fatigue.

This assembly has a neutral

taste and displays improved

solubility, better performance

in suspension and a coagulation

potential that is superior to a

simple physical mixture of the

two ingredients.

Tested in a variety of dairyapplications, this assembly could

also be used in most other food

production sectors including

beverages. The development

is patent-pending.

Arla Foods Ingredients business

development manager for

health & performance nutritionLindsey Ormond said: Our

high quality whey protein

solutions address a wide range

of nutritional needs and health

concerns. Hi Europe will offer

the perfect forum for us to

share these advancements

with the industry.

Dairy and pea proteins




24/5323www.foodbev.com/beverage EVENT REVIEWIssue 121 -December 2014

Your eventIf you have a diary

event you wish

to publicise,

send details to:

claire.phoenix

@foodbev.com

A vast range of packaging professionals

gathered in Chicago, from 2-5 November, to

visit Pack Expo International 2014, which is

one of the largest packaging and processing

trade shows in North America.

Pack Expo International

2014 was definitely a

success, said PMMI senior

vice president Jim Pittas.

Exhibitors sold machines

right off the show floor and

collected high quality leads

from the steady flow of

attendees.

Pre- show registration

was well ahead of 2012

figures and the exhibitions

next Pack Expo almost

immediately after the close

of the previous years show,

and they need to know theyll

get a strong return on theirinvestment, said Pittas.

The success of the inaugural

Pharma Expo proves the

strength of the Pack Expo

brand across all vertical

markets and reinforces the

industrys view of Pack Expo

as the pre eminent North

American packaging

and processing show.

adjoining Pharma Expo

event, which PMMI produced

in partnership with the

International Society

for Pharmaceutical

Engineering(ISPE), clearly

contributed to the surge inattendance, with twice as

many attendees identifying

their primary or secondary

markets as pharmaceutical.

Exhibitors begin planning

their strategy for the

With preliminary figures

topping 48,600 attendees,

show owner and producer

PMMIanticipated recording

a 6.5% attendance jump

over the event held in 2012.

The four-day show covered

more than 1.2 million net

square feet of exhibit space

in McCormick Place with

2,352 exhibiting companies

-

an increase of more than

19% from 2012.

Pack Expo International 2014Click here to subscribe



25/5324 www.foodbev.com/beverageEVENTSIssue 121 -December 2014

Hi and Ni EuropeTapping into healthy ingredients, 2-4 December

Providing a showcase for all things healthy, plus functionaland nutraceutical, Health ingredients Europe 2014andNatural ingredientsreturns to Amsterdam, 2-4 December.

Hi Europe and Ni will be the global

meeting place for buyers and

sellers in the worldwide health

and wellness ingredients industry

in December, when ingredients

and solutions for food and drink

formulation and reformulation,

dietary supplements,

nutraceuticals, organics, and

packaging and processing will be

on show.

Hi Europe 2014 and Ni promises

over 500 health and wellness

suppliers in one location, all

offering solutions for innovative

beverage applications; and attracts

a global audience of over 8,000

attendees from the health and

natural ingredients industries.

Among the top names taking

part on the exhibition floor, ADM

will demonstrate its extensive

range of functional ingredients

including its cost-effective

functional soya protein products

Textura and Clarisoy along with

its line of high quality lecithins,

versatile phytosterols and natural

antioxidants.

The Power of Less is the theme

for the Beneostand, where

it will highlight the potential

that ingredient reduction and

replacement presents to beverage

manufacturers, including how

the companys naturally derived

ingredients can be used to make

the most of the growing demand

for sugar reduced formulations.

Nexirawill be presenting its

flagship brand Exocyan, a

cranberry extract standardised in

polyphenols (proanthocyanidins

-PACs), which are recognised

for their benefits in preventing

urinary tract infections. Nexira is

expanding its range with a highly

purified extract standardised in

70% of PACs.

Exocyan is available in organic

grades and in soluble and insoluble

forms. It is adapted and suitable to

most dosage forms. Nexira will also

offer visitors a fibre shot during the

show to demonstrate the prebiotic

benefits of Fibregum, and its great

solubility in functional beverages

for fibre fortification

A wide range of functional

and nutritional natural-origin

ingredients will be shown in

innovative application conceptson the Roquettestand which

has been designed to reflect four

themes-one in each corner

of the stand: Think Balance

for better-for-you solutions;

Keep in Shape for weight

management solutions; Maintain

Strength for muscle mass

maintenance solutions; and Make

the Difference for innovative

nutraceuticals and toothfriendly

sweet solutions.

SternVitamin will demonstrate

its tailor-made micronutrient

premixes for innovative lifestyle

drinks, such as brainpower,

mind calming and beauty,

which are based on prevailingtrends. The new Mind Calming

beverage premix, for instance,

is designed to be part of a

supportive lifestyle diet and helps

the consumer to relax in hectic

situations. Besides selected B

vitamins and vitamin C, the premix

contains plant extracts from elder

and balm. The polyphenols and

anthocyans contained in elder

help to relieve stress and promote

mental and emotional wellbeing,

while balm extract has a soothing

effect in stressful situationsand at the same time increase

alertness. It is also said to have

a favourable influence on mood

and assist memory.SternVitamin




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27/5326 EVENTS www.foodbev.com/beverageIssue 121 -December 2014

The World Beverage Innovation Awards@BrauBevialesponsored by Rexam-attracted 325 entries in 26

categories from 40 countries. Finalists and winners wereannounced at a special event during BrauBevialein

Nuremberg, Germany, on 12 November (see also page 37

for the reviews).

For more information on the finalists and winners shown in

this feature, please refer to the enclosed Showcase Magazine.

An international judging panel of 12 experts in packaging,ingredients, new product development and marketing.

Galleries ofphotographs taken at

the awards ceremonyand at BrauBevialecan be viewed onwww.foodbev.comand on FoodBevsFlickr channel.

Movies taken fromthe presentationsgiven during theawards ceremony,featuring allof the entries,finalists and winners

can be viewed onFoodBev.comandYouTube. Readers ofour digital edition canview them here. The awards presentations can be viewed online

Celebrating excellencein beverage innovation

World Beverage Innovation Awards

Sponsored by

Associate sponsors



28/5327EVENTSwww.foodbev.com/beverageIssue 121 -December 2014

@BrauBeviale

WINNER

Best sparkling beverage

Best functional drink

Best juice or juice drink

FINALISTS

FINALISTS

FINALISTS

Category sponsored by

HIGHLY COMMENDEDNudie & soda

from nudie Foods Ltd (Australia)

Veri

from The Veri SodaCompany (USA)

Sparkling Berrywhite

from Berrywhite Limited (UK)

Suavva

from Suavva (USA)

Aloha Goodness

from AppyFood & Drinks (UK)

WINNER

BionO Le soda Bio

100% Naturel

from BioneO SA(Switzerland)

CelsiusSparkling

Cola

fromCelsius(USA)

Cold Pressed Juice

with Living Probiotics

from Garden of Flavor (USA) Plenish

from Plenish (UK)

Springwave

fromAlgama(France)

Cold PressedJuice with Living

Probiotics

from Gardenof Flavor (USA)

ArlaProtino

from ArlaFoods(Denmark)

Nuwi Quinoa Snack

from Food For NextCentury -Nuwi (USA)

Chimp

Food

from ChimpFood (USA)

DermaGlo Skin

Health Drink

from FutureNutrition(Ireland)

WINNER




29/5328 EVENTS www.foodbev.com/beverageIssue 121 -December 2014

Best childrens drink

Best dairy drink

Best sports or fitness drink

World Beverage Innovation Awards

FINALISTS

FINALISTS

HIGHLY COMMENDED

Cow Cow

fromCow CowGmbH(Germany)

Yazoo Yogurt

Smoothie

from FrieslandCampina(The Netherlands)

I Mune Nurture fruity

water -What Parents

Want / What Kids Need!

from Mune Health (UK)

Teapigs matcha super

power green tea drinkfromTeapigs (UK)

Celsius

Flo

Fusion

fromCelsius(USA)

SOS

from SOSHydration(UK / USA)

Little Dragon

Extreme Pre

Workout

from FutureNutrition(Ireland)

Beet It

Sport

shot

fromJamesWhite

Drinks (UK) Rockin Refuel

Lean Builder

from ShamrockFarms (USA)

WINNER

FINALISTS

WINNER

Landessa Chai

Latte (Classic &

Rooibos Vanilla)

from Ennstal MilchKG (Austria)

Meiji Aroma

Rich Milk

from Meiji Co.,Ltd (Japan)

WINNER

NaturellyfromJeleJuice Limited/ Multiply UK Ltd (UK)

A Little More Vitamin D

from More Drinks (UK)

Giraffe Raw

Smoothies

from AJIZGroup(Lithuania)

Dr. Antonio

Martins Kids

coco

from Green CocoEurope GmbH(Germany)



30/5329EVENTSwww.foodbev.com/beverageIssue 121 -December 2014

Best packaged water

Best premium or adult drink

Sponsored by

@BrauBeviale

WINNER

Best ready to drink coffee

FINALISTS

FINALISTS

FINALISTS

Category sponsored by

Soypresso

from HofgutStorzeln GmbH(Germany)

Blue Bottle New Orleans

Iced Coffee

from Pearlfisher (USA)

Nescaf Shakissimo

from Nestl (Switzerland)

The Coffeebrewer

from Growers Cup /Coffeebrewer NordicA/S (Denmark)

Beverly Hills 9OH2Ofrom Beverly Hills DrinkCompany (USA)

Tibet

5100

from Tibet5100 WaterResourcesHoldings

Ltd(HongKong)

Harrogate-The Diamond Bottle

from Krones AG + Harrogate SpringWater (Germany)

New Diamond

glass bottle forHarrogate Spring

Water

from Ardagh (UK)

Aqua Carpatica

from CarpathianSprings SA(Romania)

WINNER

Hopt clean soda

from Lion Dairy & Drinks(Australia)

NOA

Relaxation

from NOAPotions AB(Sweden)

VO|CO

from VO|CO(USA)

WKND

fromCactusGroup(Denmark)

Cold Pressed Juice

with Living Probiotics

from Garden of Flavor (USA)

WINNER


http://www.fo

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