Betty Crocker: America's First Lady Of Food
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Transcript of Betty Crocker: America's First Lady Of Food
THERE PRESENCE ACROSS DIFFERENT MEDIA CHANNELS ALSO TRIES TO INCREASE THE ENGAGEMENT WITH CUSTOMERS BY HELPING THEM IN THEIR KITCHEN
ENDEAVOURS
Their Ads also highlight the family element which is
associated with the brand Betty Crocker
https://youtu.be/V0ub6kcK4jwhttps://youtu.be/OoiydUw_qgc
http://www.bettycrocker.com/
https://www.youtube.com/user/BettyCrockerTV https://twitter.com/bettycrocker?lang=en
INCREASING CUSTOMER ENGAGEMENT THROUGH
DIFFERENT CHANNELS
https://youtu.be/STuR40eiss4 https://youtu.be/BlUYD8qqtm8
CONCLUSION
BETTY CROCKER’S different
Brand Elements relate
extremely well with the target
group. Also it has been
continuously evolving with the
changing customer Base ,
through the wide presence on
Social Media
DISCLAIMER
This
Presentation has
been created by
Jasneet Kaur,
IIM Lucknow
during the PGP
Brand
Management
Course taught
by Professor
Sameer Mathur