Betting on Podcasts, Digiday Publishing Summit, Key Biscayne, September 2016
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Betting on Podcasts September 19, 2016 Keith Hernandez, President
Transcript of Betting on Podcasts, Digiday Publishing Summit, Key Biscayne, September 2016
Betting on Podcasts
September 19, 2016 Keith Hernandez, President
comScore July 2016 | Omniture 201621MM+Monthly UVs
300MM+Monthly Impressions
81%Mobile
An experiment to build sustainable journalism in the digital age.
Smart Content
The Right Audience
Internal Panoply Listener Survey Q3 of 20153.5MM+Listeners being reached across the Panoply portfolio
68%of Panoply listeners are tuned into more than 7 podcasts per weekFirst Networkto create partner podcasts as well as place multiple branded podcasts in iTunes Top 100
20MM+Downloads
Make your bet & stick with it
Find your voice first, then find natural extensions to it
Separate Fad from FutureBetting on Podcasts
Thanks! Keith Hernandez
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