Better Data for Better Engagement: Customer Insights Webinar
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Transcript of Better Data for Better Engagement: Customer Insights Webinar
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…for 2 big reasons.
No One Listens
To Your Brand* * *
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You can’t get data about your audience.
1.
2.
You don’t know your audience.
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If you don’t know your audience, you can’t target them with relevant content, ads, offers, or anything else…
91%of marketersbelieve customer data is critical for their segmentation efforts
Source: BlueKai
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If you can’t collect or access data about your customers then you’re operating blindly.
Source: DataXu
70%of marketers
are unable to leverage the value of their customer data
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That’s why customer profile management is important…
A single easily accessible record holding all relevant pieces of information about a user from different parts of your business and marketing
systems.
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Customer profile management takes you from
this…
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To this…
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We’re your Data Funhouse (not your data warehouse)
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tons of useful customer data Now you’ve got
in your profile records for…
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Content and Product Recommendations
Ad Targeting Lookalike Modeling
Email Segmentation
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How do you use it?
But once you’ve got it…
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Access and segment customer data
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Access and segment customer data
Look at all these data points you can segment against!
Clear indications of % of users you have that data for
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Access and segment customer data
Visualization options and export capabilities
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Visualization options from simple bar charts
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Or “parallel sets” - for segmenting across many variables
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Find valuable segments. Treat them like they’re special.
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ResultsExamples of what can be accomplished with this data
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UMG uses social data to personalize email offers
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INSERT SAMSUNG EMAIL SLIDE
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New Zealand Herald case study
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Want people to listen?
* * *know them. And find something relevant to
tell them.Learn More
Request a Demo