Better Business Bureau Start With TrustBBB Accreditation is an earned distinction that positively...

8/2/2010

Congratulations on your decision to become a BBB Accredited Business! We are

looking forward to a lasting and successful relationship.

This handbook is your accreditation guide. It is designed to answer your questions

about where, when and how to get the most out of your new accreditation.

BBB Accreditation is an earned distinction that positively distinguishes your business from that of your competitors. This guide will help you to take full

advantage of the BBB advertising and purchasing opportunities that are now available to your business.

Don‟t forget to visit our website at www.bbb.org often. There you will find

valuable marketplace research, tips on protecting your business‟ identity, the latest news on scams, event listings and alerts that may help you grow your

business.

How to Use Your BBB Accreditation ..... . pg. 2-3

Advertising Highlights .......................... pg. 4

Leads and Sales Opportunities .............. pg. 5

BBB Online Directory Options................ pg. 6

Business Login .................................... pg. 7

BBB Accredited Business Standards ....... pg. 8

Better Business Bureau

Start With Trust Serving Eastern Michigan and the Upper Peninsula

● Welcome Letter ● Accredited Business Plaque

● Accreditation Handbook ● Accredited Business Seals

● Roster of New Accredited Businesses ● Start With Trust Stickers

● BBB Affinity Partner Offers ● Camera Ready BBB Logos

● Contact Card ● Accredited Business Certificate

http://www.bbb.org

8/2/2010

BBB Plaque, Seal and Certificate – Increase consumer confidence in your business by proudly

displaying your BBB plaque, seal and certificate. Display these items:

At consumer entrances, lobby or reception areas.

At Trade Shows.

On company vehicles.

Advertise Your BBB Accreditation – BBB Accreditation is an earned distinction. Let your

customers, potential customers and competition know that your business meets the high

standards of BBB Accreditation, by employing the BBB seal in print, television, radio and online

advertising media.

BBB Accredited Business Advertising Program Guidelines and camera-ready logos are

enclosed.

Login at your “Members Only” site and download BBB logos and more.

Be sure to install the BBB Online Trustmark on your company‟s website that you recently

received by email. (see page 4)

BBB Online Business Directory – Consumers rely on BBB online directories, accessed

internationally at www.bbb.org, to locate trustworthy businesses. Your business listing:

Displays alphabetically by type of business.

Includes your business name, address, phone number and your website link.

Links to your BBB Reliability Report.

Allows for enhancement options to highlight your listing. (see page 6)

BBB Accredited Business Reviews – Your BBB Reliability Report:

Available 24 hours a day, every day, by telephone via our Voice Response System and at

www.bbb.org.

Can be printed and distributed to market your accreditation.

Please review your company‟s Reliability Report for accuracy

BBB Accredited Business Hotline – (248) 356-5085 – A direct, unlisted telephone number

for Accredited Business use only.

Call the Hotline for assistance with complaints, billing questions or to order additional BBB

support materials.

During normal business hours, this number bypasses the busy public line and automated

answering service.

eQuote – BBB provides eQuote services to BBB Accredited Businesses at no charge to you or

your potential new customers. This service allows consumers to request a quote from your

business, via e-mail or text message, directly from your BBB Online Directory listing or your

company‟s BBB Reliability Report. Call us today to verify your enrollment. (see page 5)

http://www.bbb.org

http://www.bbb.org

8/2/2010

Monthly eNewsletter – Provides you and your employees with vital business and consumer

information.

Timely information and reports on relevant business news topics and opportunities.

Tips on protecting your business, family and friends from scams and fraudulent schemes.

Upcoming business and community events.

BBB Dispute Resolution, Mediation and Arbitration – BBB will help you resolve disputes

fairly and without expensive litigation through our conciliation, mediation and arbitration services.

When a consumer dispute arises, our goal is to help you retain your customer, their goodwill and

referral business, by facilitating a timely resolution. Unlimited Dispute Resolution services are

provided free to BBB Accredited Businesses.

Referral Credit – As a BBB Accredited Business, you can earn a $25 credit, up to 100% of your

annual dues, toward next year‟s BBB dues for each referred business that qualifies and becomes

BBB Accredited. Think of the quality vendors and service providers you do business with - they‟ll

appreciate your vote of confidence in the form of your referral to the BBB. Log into the “Members

Only” section to find out more.

Members Only Website – A web portal exclusively for BBB Accredited Businesses, where you

can:

Update your company profile information.

Gain access to BBB Accredited Business seals and logos.

Save money by using the “Member to Member” discount program. (see page 5)

Take advantage of discounted products and services offered by BBB Affinity Partners to

fellow BBB Accredited Businesses.

Learn how to earn money towards your annual dues.

Access the Members Only web portal today for access to great savings

and more. If you are already registered for site access, just follow these

simple steps:

Go to www.bbb.org

Enter your zip code

Click on the Yellow Login button

Enter your business ID#,

email address and password

For questions regarding your login,

please contact:

Casey McArdle at (248) 799-0305 or

[email protected].

mailto:[email protected]

8/2/2010

A BBB Accredited Business may display the BBB Accredited Business plaque, certificate and seal at

its places of business and at trade shows and may identify itself as a BBB Accredited Business, in

accordance with BBB policy and style guidelines, as provided. Use of the BBB seal is permitted in

the following advertising media within your BBB‟s geographical service area; eastern Michigan and

the Upper Peninsula:

· newspapers · flyers · billboards · on-hold messages

· periodicals · brochures · posters · quotes and contracts

· Yellow Pages · direct mail · television · business cards

· directories · yard signage · radio · business vehicles

BBB seals are to be reproduced in these colors only, black and PMS 7469 blue.

The minimum allowable size of the seal is where „BBB‟ is no less than 3/16 inch tall.

An area of protected space, equal to the size of the „BBB‟ should be maintained around the BBB

seal.

Yellow Pages / Directories

This seal has been simplified for use in online directories, using a font that is

legible at a very small size.

This seal should only be reproduced in black.

The minimum allowable size is 1/2 inch (3 Picas) high.

Use this seal ONLY FOR Yellow Pages or similar directories.

Updating or creating a new web site? Keep these tips in mind!

Provide contact information such as email address, phone number and mailing address.

When handling sensitive information, always use a secure server.

Provide a return and shipping policy if you are selling goods on line.

Allow consumers to see what you do with their information by adding a privacy policy to your site.

Be sure not to use any unsubstantiated claims such as “The Best,” “Number One etc.”

When placing the seal on your site:

Place it on the home page of your website and other highly visible pages.

Always use the link provided in your email.

Only use the seals that are provided in the email.

When used online, the BBB Accredited Business Seal, linked to your Reliability Report, allows

consumers to verify your BBB affiliation and your business‟ trustworthiness. Your recent email

from the Council of Better Business Bureaus included a horizontal and vertical seal as well as

instructions on how to link the seal properly to your Reliability Report from your site.

8/2/2010

Search for your own BBB

Accredited Business!

Your BBB provides an eQuote service at no additional charge to you or your potential customers.

This service allows consumers to request a quote via e-mail or text message, from BBB

Accredited Businesses on our website, through your Online Directory listing or from your

company‟s Reliability Report. To participate in this service, make sure you have provided an

e-mail address to receive the eQuotes.

To add or change

an eQuote email

address, log into

the “Members

Only” website,

click on

“Update Your

Business Info”

and go to step 7.

For enrollment information contact Casey McArdle at

248-799-0305 or [email protected]

Send offers to [email protected]

Include:

Product or service being offered.

Contact information to take advantage of the offer.

Company logo or 3x5 ad copy (maximum).

Duration of offer (minimum 30 days).

Your BBB is developing a Member to Member Discount program. As a BBB Accredited Business

owner you will have the opportunity to offer discounts to over 3,500 members. We are sure there

will be something for everyone. From roofers to payroll services, we have you covered.

You, your fellow Accredited Businesses and your employees are all consumers

looking for the best value and service when making purchasing decisions.

Where better to look then among the members of your local BBB?

8/2/2010

Eastern Michigan BBB Homepage Listing Your BONUS with total listings of $5,00000

Business name, location, length of time as a BBB

Accredited Business and a photograph of the owner or company representative featured centrally on the homepage of BBB Serving Eastern Michigan

Your Homepage listing will appear on a rotating basis

with a maximum of 15 Accredited Business subscribers

Over 750,000 homepage views in 2009

Over 2.2 million total site pages viewed in 2009

Top Listing

Top of the page listing with blue background color

Company logo prominently displayed

Company name & address in bold white letters

Profile page ABOUT your business

Links to your map & your BBB Accreditation Report

Optional coupon link

Featured Listing Featured listing in category


Company name & address in bold color



Optional coupon link

About Listing

Alphabetical name listing




Links to your map & your BBB Accreditation Report Optional coupon link

Logo Listing





Color Listing




$30000

$50000

$2,00000

$1,25000

$15000

Contact Mary Owens at 248-799-0348 or [email protected]

8/2/2010

Go to www.bbb.org

Enter your zip code

Click on the Yellow Login button

Enter your business ID#,

email address and password

For questions regarding your login please contact

Casey McArdle (248) 799-0305 or

[email protected]

From your Accredited Businesses Only website, you can

update your business profile information, gain access

to BBB logo’s and take advantage of great savings!

To ensure we have the most current information on your company you can update contact information, address, phone numbers, email address, urls, etc.

Download your BBB Accredited Business logos to be used on your advertising, letterhead, business cards, flyers and Yellow Pages.

View your Reliability Report to ensure we are reporting the correct information about your company. Feel free to print copies to be used in your sales presentations.

Take advantage of the many discounts offered by your fellow Accredited Businesses. Want to make an offer? Contact Casey McArdle at [email protected]

Download your BBB Accredited Business Online seal as well as the link that should be used with the seal on your website.

For Businesses that have taken advantage of additional advertising in our Online Business Directory, this gives you access to update your coupon offer.

For more information on our eQuote program as well as instructions to update your eQuote email address

For information on how to earn money toward your annual dues by referring other businesses.

8/2/2010

Better Business Bureau Start With TrustBBB Accreditation is an earned distinction that positively...

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