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Bethania Technical Secondary School

Marketing plan presentation

Prepared and presented by: Hallelujah Johannes Kasimbazi

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Research methodology

BTSS Marketing Plan

Primary Research

Qualitative method: Interview

Secondary research

Desk Research: Books, Articles etc

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Background information

History Kemondo Children Home

Year 1990 ; 20 pupils

Bethania Primary School Year 2000 ; 27 pupils

Location Kemondo Town / Bukoba District

Tanzania

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Working on project

Main market Bukoba District

1,653.91 km2

Market need (s) Quality Education

Affordable prices

Technical and entrepreneurial skills

Distance factor

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Working on the project (Cont.)

Opportunities• Need for technical skills• Increasing scope of technology• Gov. policies• Population trends (Youth rates)

Strengths• Existence and values of BPS• Partnership (25 years)• Good financial control• Effective customer feedback• Intellectual resources

Weaknesses• New project• Lack of experience• Startup capital

Threats• New market entries• Poverty

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Working on the project

Marketing mix of BTSS Product - Education service

Secondary education + technical skills

Price - School fees

Affordable prices

Sales of goods and services

Promotion

Promotion tools:

Place

Current location of NAF

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Thank you for your attention!