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    1/141 2 January 2011 2008 Hewlett-Packard Development Company, L.P. All rights reserved.

    2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.

    I+M Fellows oktober 2009

    [email protected]

    Meaningfulness inInformationGovernance

    Information the lifeblood of all organizations

    Information Governance

    A way for an organization to deal with the use ofinformation between the actors involved within theinformation transaction space.

    Information Governing: The totality of interactions between actors that realize

    their goals using information they have in common,establishing a normative foundation for all those

    activities. Information Governance:

    The totality of theoretical conceptions and principlesrelated to information governing.

    2 29 okt 2009

    Kooper, M., Maes, R., & Roos Lindgreen, E. (2009). Information Governance: In Search of the ForgottenGrail. Retrieved 2009, fromPrimavera: Program for Research in Information Management:http://primavera.fee.uva.nl/PDFdocs/2009-02.pdf

    I+M Fellows - Meaningfulness in Information Governance

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    Information Governance at risk

    Dominant notice on information as asset: Discards the subjective wealth of its meaning to users.

    In tough times, information can even become a liability

    InfoGov = risk management & regulatory compliance

    Too technocratic (objectivist)

    the alignment of systems and technology to ensure the preservation,availability, security, confidentiality and usability of information.

    Nature of information implies that IM should include immaterialelements and concepts (e.g. interpreting and sense making) and the often-overlooked phases of the information processing cycle (e.g. sensing theenvironment) (Bryant, 2007)(Huizing, 2007a)(Introna, 1997)

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    Bryant, A. (2007). Information and the CIO. In A. Huizing, & E. J. de Vries, Information Management: Setting the Scene (pp. 57-69).Amsterdam:Elsevier.

    Huizing, A. (2007a). The Value of a Rose: Rising Above Objectivism. In A. Huizing, & E. J. de Vries, Information Management: Setting theScene (pp. 91-110). Amsterdam: Elsevier.

    Introna,L. (1997). Management, Information and Power. Houndmills, Basingstoke, HampshireRG21 6XS: MacMillanPress Ltd.

    I+M Fellows - Meaningfulness in Information Governance

    InInInIn----formationformationformationformation

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    Information had many forms

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    Information as imposed truth (late 17th and 18th century)

    Information only made sense when it was put into a context like a form, astructure or gave authority to a political, social or scientific idea, that initself had to match a clear worldview (Postman, 1999)

    Information through interpretation (20th century) Status and meaning of information

    changed. Information as trueknowledge of reality did not existanymore; an interpretive view on

    information developed instead Information as trading commodity

    Information had many forms

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    Postman, N. (1999). Building a Bridge to the 18th Century: How the Past Can Improve Our Future. USA: Knopf.

    Ambiguity ahead in governance

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    Example 1: Ambiguity with meaning ofinformation in organizations

    Empirical example: Parliament Change of information related

    roles

    e.g. for a civil servant theproceedings of a session is justanother item to publish, while for apolitical party it could mean achange of strategy

    Actor dependent change ofmeaning of information

    e.g. if a political issue involves aparliamentarians private situation,

    the meaning of information is evensituational due to the actor change

    Staff

    Member

    Citizen

    Stakeholder

    Producer

    Consumer

    Participation level

    Role

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    Beijer, P., & Meer van der, A. (2008). Constituency involvement through parliamentary back-office integration Enterprise Content Management inparticular. 6th Eastern European eGov days. Prague.

    I+M Fellows - Meaningfulness in Information Governance

    Example 2: The meaning of informationas identity

    Meaningful objectsblogs, forums or social networking services like eBay,

    Myspace, etc

    Object-centered sociality (Knorr-Cetina,1997)

    information-centered sociality when information isthe center of gravity ideas of a political party

    the sales-figures of the month

    People affiliate themselves with information andbehave accordingly

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    Knorr-Cetina, K. (1997). Sociality with objects: Social relations in postsocial knowledge societies. Theory, Culture and Society 14, 1-30.

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    Our view on information changes

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    If we consider how neoclassical economics influences information exchange,transfer and usage, and that the model of the perfect market dominates torealize value (Huizing, 2007b), we can notice that the subjectivist view oninformation has lost attention.

    The shift towards information-centric thinking (tomorrow) much more reflects tothe individual because information is the source for more personal value when

    people affiliate with it.

    Late 17th

    and 18th

    century Yesterday Tomorrow

    Scarcity Objectification Abundance

    Given / Truth / Certainties Constructs Choices

    Norms Concepts & models Personal

    Meaning Measure & control Values

    Economics Independent

    Huizing, A. (2007b). Objectivist by Default. In A. Huizing, & E. J. de Vries, Information Management: Setting the Scene(pp.73-90). Amsterdam: Elsevier.

    I+M Fellows - Meaningfulness in Information Governance

    Information governance, meaningful (MIG)

    Traditional IM pursues efficient deployment of informationtechnologyWe reduce information to something that we can codify and

    commoditize (objectivist)

    MIGhelps the CIO to create organizational understandingon how daily business activities can be shaped by theeffective application use and creation of information

    But . . . we then must meaningfully distinguish data, information andknowledge; something an objectivist perspective omits to do so as itexcludes sense-making (Huizing, 2007a)

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    Huizing, A. (2007a). The Value of a Rose: Rising Above Objectivism. In A. Huizing, & E. J. de Vries, Information Management:Setting the Scene(pp. 91-110). Amsterdam: Elsevier.

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    If you think this year was tough

    be prepared for more

    Your digital universe just doubledand is full of info-glut

    Regulation gained teeth ande-discovery went global

    and your business is enteringuncertain times

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    Questions for the CIO

    How can information influence organizational truth andmeaning?

    How much can meaning change the informational context?

    How and when is information meaningful to the business?

    How can information enable reciprocity betweenorganization and ecosystem?

    How can passive information consumers become active

    communicators? How can organizations gain from the abundance of

    information?

    How informational is the current technology strategy?

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    Meaningfulness in Information Governance

    Info-Gov needs a different literacyRoom for expression of the meaning of information in

    organizations.

    Search for instruments that are practical in this finding truth and value in information and representing it

    meaningfully.

    subjectivist view on information in the organization

    Potential research questions:What structure/agency is needed for InfoGov?

    What are the meaningful practices in InfoGov?

    What is the necessary discourse to practice InfoGov?

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    GovernanceGovernanceGovernanceGovernance

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    Information Governance concerns more thanregulations and control

    Just control of standards and guidelines for care andappropriate use of information or . . .

    . . . a good climate with shared responsibilities wherepeople can give meaning to information for their dailyactivities?

    Creativity & intuition are as much important as goaldirectedness in governance ~Kooiman

    The obvious question: what is governance?

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    Kooiman, J. (2003). Governing as Governance. In J. Kooiman, Governing as Governance. London: Sage.

    I+M Fellows - Meaningfulness in Information Governance

    Governing as governance (Kooiman)

    Governance as interactions against the background ofsocietal features like diversity, complexity & dynamics

    Modes of governance (structure) Hierarchical: top-down direction & control to ensure rules are

    followed

    Co: a network of parties pursue common values

    Self: pursue identity through values and norms as a code of conduct

    Elements of governance (agency) Instrumentation: e.g. legal, financial, knowledge based

    Action: e.g. motivation, exchange, social power

    Image: formed through assumptions, knowledge & learning16 29 okt 2009 I+M Fel lows -Meani ngful nes s i n I nforma ti on Governance

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    Governing images (1) (Kooiman)

    Assumptions, knowledge and learning result inimage formationAssumptions: explicit/implicit, hidden/revealed

    Knowledge: varies among communities of interactions(i.e. governance modes)

    Learning: depends on type of interactions (intervention,interplay, interference) (e.g. double loop learning)

    Knowledge & value systems can only be changed

    by penetrating and repeatedly challenging themwith new images (i.e. we govern!).

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    Governing images (2) The images we govern is information in itself!

    What is the governability of information?

    Communities, is where images on governingissues are formed, discussed & tested

    Communication* is the central concept (Shannon++) Interpretative: language, meaning, sharing, ambiguity

    Mechanistic: channels, networks, flows, cognition

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    *Communication as complex network of interactions where understanding is a necessary condition to besuccessful. (Beyond the technical communication model from Shannon and Weaver)

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    Can we govern properly withoutappropriate images?

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    Societal featuresElements of governance

    Diversity Complexity Dynamics

    Images/values High Normal Low

    Instruments/resources Low High Normal

    Action/capital Normal Low High

    There is existing knowledge on instruments and actions

    Social diversity has unlimited forms

    A grip on governing images should create insight on informationgovernance

    Ergo, also from a governance perspective it makes sense to studymeaning in Information Governance!

    Societal features represented in the three elements of governance

    I+M Fellows - Meaningfulness in Information Governance

    Information as meaning?

    Can we communicate meaning?

    Can we measure meaning?

    Can we describe meaning

    What is the relation of meaning with value?

    Are there necessary conditions for information to bemeaningful (valuable?) for an enterprise? (i.e. governance)

    What are the essential elements for a model wherewith wecan conceptualize the meaning of information and its valueto users and enterprise?

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    MeaningMeaningMeaningMeaning

    Meaning outside the linguistic domain

    Somatic meaning Mind activities independent from language

    e.g. the meaning of bodily signals like blushing, tears, etc

    Meaning as internal interpretation Pattern recognition from phenomena we understand in our world

    e.g. the meaning of music, art, etc

    Natural meaningAssociations between signs and events without conventions

    e.g. These clouds mean rain. Those spots mean measles.

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    Natural meaning vs. non-natural meaning

    Natural:capture the intangible . . .like the relation between causeand effect The measles and rain examples

    Non-natural:meaning as a result fromintentions The bell rings means class dismissed

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    Grice, H. (1957). Meaning. The Philosophical Review , 66(3), 377-388.

    A consequentialist theory of meaning

    Cause & effect Common in all three types of non-linguistic

    meaning

    McLuhan: The medium is the message Intrinsic information in the medium . . .

    consequences of a medium becoming popular

    One meaning of the light bulb: we can read abook at night

    But, is it any good to us? Is it meaningfulto us? The individual, society, business, etc (Idealism)

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    The construction of meaning a pragmatist approach

    The pragmatist discussion (Late 19th century) (Peirce, James, Dewey) Clarifying the contents of hypotheses by tracing their practical

    consequences

    The function of thought is to produce habits of action (Peirce) To find its meaning, determine what habits it produces

    The meaning of a thing is simply what habits it involves

    Meanings manifest as habits of action

    Meanings as a result of the sense-making processes (Weick)

    Actionable knowledge as a results of making meaning (Weick)

    Meaning associates action!

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    Peirce, C. S. (1878, January). How to Make Our Ideas Clear. Retrieved July 2009, from Charles Peirce: http://www.peirce.org/writings/p119.html

    Weick, K. E., Sutcliffe, K. M., & Obstfield, D. (2005). Organizing and the Process of Sensemaking. Organization Science , Vol. 16(Nr. 4), 409-421.

    Towards a model of meaning: e.g. thegames industry

    Message model of meaning

    Linear, Hollywood-style stories

    Convey moralistic platitudesthrough systemic play

    Orchestrated received meaning e.g. film, music, painting, etc.

    Immersion model of meaning

    There is no plot (abdication ofauthorship)

    The act of travelVisiting places outside the

    player's prior experience

    Potential to become deeplychanged (3rd order learning)

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    Gaynor, S. (2009). Retrieved July 2009, from Fullbright - The progress journal of one video game designer:http://fullbright.blogspot.com/2008/11/immersion-model-of-meaning.html

    Project Ego will create a life-like experience.Soon, empathy, concern and fear will all be part of theinteractive game experience and perhaps, one day,even tears.

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    Information (Governance) and the roleof meaning

    What effects or what are theconsequences of information toindividual, group, organization?

    e.g. small changes can have largeconsequences

    Communities interpret informationin their own unique way. (Fish) People become authors of meaning

    Meaning is socially constructed,i.e. context affects (if not dictates)understanding.

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    Fish, S (1980), Is There aText In This Class?: The Authority of Interpretive Communities. Cambridge, Massachusetts: Harvard University Press.

    Next: towards a model of meaning for information?