BETCHES

SOCIAL MEDIA

BETCHES

SOCIAL MEDIA

Most popular social media channels

Do we watch Instagram TV:

AND there are NOT too many meme

accounts…NEVER

NIt is new… so it could be a yes in the future, but now it is harder to

look up specific things

#1

#2

#3

What makes us follow an instagram account:

● Content that gets us excited

● Learning something new

● Interesting,funny and creative posts

BETCHES

SOCIAL MEDIA

Do we know that Betches is more than just an Insta: ● TBH, some of us no and some yes● Many people know about the

website, but not that many know about the podcast and shop

People that know Betches is more than an Instagram: ● People love the instagram and then

started to love everything else● Found one article they related to and

started to read the site routinely

People that only know the Instagram:● The people that only know the

Instagram may not find the content on the site as relatable

● They may just not even know it exists!

How to improve visibility:● More relatable content to college

kids● Snapchat articles● Ambassadors

BETCHES

SOCIAL MEDIA

Accounts/content/media that gets us excited:

MEMES FASHION/STYLE RELATIONSHIP/SEX

ART QUIZZES

● @Betches● @Girlwithnojob● @Mytherapistsays● @Kalesalad

● Revolve● UrbanOutfitters● Shopbop● ASOS

● Cosmo● Glamour● Odyssey ● Elite Daily

● Art Basel ● Museum of

Pizza/Museum of Ice Cream

● Buzzfeed● Cosmo● Marie Claire

BETCHES

SOCIAL MEDIA Who do we stalk obsessively (not in a creepy

way):

SOMETHINGNAVY THE HADIDS CHRISSY TEIGEN

THE JENNERS

CHIARA FERRAGNI

BETCHES

SOCIAL MEDIA

When bloggers/influencers do branded content does it bother us or makes us feel like they are

more legit:

It isn’t an issue, but it makes us question their authenticity

Wellness influencers we follow:

AMANDA KLOOTS FIT WITH CAMBRIE SHUTTHEKALEUP TANYA ZUCKERBROT JOJA

Things influencers do on their Instagram page that bothers us:

There are a lot of influencers, and they can be annoying if they are posting too much content that is not

interesting and repetitive

BETCHES

SOCIAL MEDIA

What political causes do you care about if any?

● Gun Control● Pro Women, Pro Life

Do we care about the news/politics? Where do we get our news from?

YES● CNN● WSJ● NYT● The Skimm

BETCHES

SOCIAL MEDIA

Food accounts we follow:● @New Fork City ● @Spoon_Duke (for each school)● @nyceeeeeats

Fav Betches Insta Stories and what we want to see more of:

● Morning memes● Links to articles● Relatable custom memes (ex: Sex and the

City anniversary)

Accounts that make us want to watch their Insta Story & WHY:

● Revolve - inspirational to look and dress like them (farfetched, we know)

● Girlwithnojob - entertaining and funny● Chrissy Teigen - not just a regular mom, a

cool mom (aka her children are adorable and she is funny)

● Who What Wear - clothing inspiration

Why we stop clicking though Betches Instagram Story:● Too many stories● Too many advertisements● Unrelatable content

BETCHES

SOCIAL MEDIAADS

Do we notice our paid partnerships - YesAre they obvious - YesDo we care- Not really

Examples:

Would tag my best friend

Kinda like WTF - as in why are you doing an ad for

Ritas

Not that funny - might be trying a little too hard

So relatable and funny - would tag my other best

friend

THE MEH THE GOOD

BETCHES

PODCASTS

BETCHES

PODCASTS

Podcasts that we listen to:● Amy Schumer podcast● DST● We Met at Acme● That’s so retrograde

Why we like podcasts:● Entertaining/relatable and useful● Like to learn something

Why we don’t like podcasts:● Would rather watch TV● Not enough time

Where we listen to podcasts:● In the car● The plane● Going to class● Going to bed

Genres/topics that make us want to listen:● Comedy ● Relationships● Food● Career

BETCHES

ONLINE

BETCHES

ONLINE How we get to articles on websites:● Instagram● Facebook● Bored OnlineReality shows we watch:

● The Bachelor, ANTM, KUWTK, Are you the one?

Scripted shows we watch:● The Office, Younger, Gossip Girl, One Tree Hill, Billions,

Greys Anatomy, Game of Thrones, Handmaid's tale, Entourage

Thoughts on The Bachelor:● Some - Overdone● Others - watch it sometimes - only to read

the Betches recaps

Thoughts on Betches Original Videos:● We love the ones that are relatable and would

tag our friends in them! ● Examples of some favs:

BETCHES

ONLINEWouldn’t say that Youtube is HUGE… but what we watch on Youtube:

● Beauty Bloggers○ Olivia Jade ○ KathleenLights○ Bella Fiori

● Funny comedy/SNL○ Friends usually send them to each

other ● Music Videos

○ Searching the songs/ hearing about it through friends

● Vogue.com○ Going on youtube and looking

through the videos

Lifestyle websites besides Betches we visit:

● Buzzfeed● Refinery29● People● Cosmo● Business of Fashion● Daily Mail

Articles we like and would like to see more of:

● News● Horoscopes● Bachelor Recaps● Relationships● Fashion

How we get there:- Hear about it from

friends- Suggestions

- Going out of our way to look up the overall

topic

Articles we don’t really care about:

● TV shows we don’t watch

● Wedding stuff● Irrelevant

drama/music

BETCHES

SHOPBETCHES

BETCHES

SHOP BETCHESIs fashion important to us and do we enjoy reading about it online:

● VERY and YESTypes of fashion articles we like to read:

● Best places to shop/Cheap clothes● New places to shop● Trends● Where to find bathing suits/ halloween outfits /

shoes etc. Where do we shop:

● Revolve● Urban Outfitters ● Reformation● Zara● Shopbop● Bloomingdales

How much we would be willing to spend on a shirt:● $35-$40 depending on what it says

What we think is funny:● Relatable

○ EX: I love the office, if there is a shirt about the office I am more likely to buy it

● Shirts that make fun of themselves - aren’t trying to be funny ○ “Legalize Marinara”○ “Make Lunch, Not War”

BETCHES

SHOP BETCHES

Things on Shop Betches we like and want to see more of:

● Decor ○ funny pillows○ memes to hang on walls (maybe you can

pick your favorite memes from the Betches Insta and get it framed and sent to you)

● Shirts that are funny/relatable/maybe wear to a darty○ Not just words on a shirt, but something

more like this t-shirt

The vibe we get from the Shop Betches Instagram/website:

● The vibe is dope and not trying too hard!● Maybe change some of the designs-ish● Love these:

● Some are too plain and I think would be better is they were more like this...

BETCHES

SHOP BETCHESWhat we would change:

● The designs-ish● Love these ideas… but may be cuter like this● I love some things plain - but maybe spice it

up a little

BETCHES

COLLEGELIFE

BETCHES

COLLEGE LIFE

Is there still a strong audience amongst our age/ is it worth it for you guys to create more content aimed at us/ why we care:- Yes we would care!!- Everyone follows Betches, at least the Instagram

but if the content was more relatable to college students, maybe they would follow more than the meme posts

- Also, so many schools/sororities have meme group chats- EX:

LOVE THESE

BETCHES

COLLEGE LIFE

Do we use cable or just apple TV/Chromecast type thing and then subscribe to netflix/hulu etc:What is cable? - JK but no cable

● Youtube TV● Apple TV

Are we interested in getting career advice even though you are still in college:

● YES● We all are focused on getting jobs/

internships/resumes… anything helps!

A typical college day, how we are spending our time...

● PARTIES ● Clothes● Makeup

● Hair● FOOD

● Working out● Places to eat ● Going abroad

● Summer internships/jobs