Silverback

Laying out of content

Journey down the site

Rich visuals but meeting standards

Good use of JavaScript

Kingsford competition

Clear what the product is, use of photos and text

makes it clear.

Easy to view the video

Uses good combination of image text and real text

Accessible and searchable

Mailchimp

You can see the product upfront

Clear explanations of the product

Pull out testimonial

Useful sitemap at bottom