Bester marketing strategies

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MARKETING STRATEGIES More information: [email protected] Website: http://www.wwis.co.za WORLDWIDE INFORMATION SERVICES

Transcript of Bester marketing strategies

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MARKETING STRATEGIESMore information: [email protected]: http://www.wwis.co.za

WORLDWIDE INFORMATION SERVICES

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McGraw-Hill

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• Access Science• Access Engineering• Access Medicine• Access Pharmacy• Access Emergency Medicine• Access Physiotherapy• Access Surgery• Access Anethesiology

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Key Features: Access Databases

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• Easy to use• Offer users different search options: basic search, advanced search, search by topic, search only for images etc.• The different databases look the same in terms of platform design• Updated frequently and the latest newsletter is available for each database• Each database has a librarian webpage which contains marketing leaflets, information and also usage stats.• Example: Access Science and Access Engineering

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WORLDWIDE INFORMATION SERVICES

Search all major fields of science & technology

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Search all major fields of Engineering

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WORLDWIDE INFORMATION SERVICES

Do a simple search or an advanced search

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Do a simple search or an advanced search

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WORLDWIDE INFORMATION SERVICES

The librarians page contains useful

marketing information

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Product FeaturesUsage Stats

Marketing flyerFAQ’s PowerpointsDemonstration

Read more about McGraw-Hill’s access databases

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WORLDWIDE INFORMATION SERVICES

• The world’s largest integrated research platform for high quality scholarly.

contents in the sciences, social sciences, arts and humanities• Only includes the most influential, relevant and credible journal information• Complete Indexing Cover to Cover of all journals • over 100 years backfile coverage – files are fully indexed, searchable & linkable. Including many older volumes previously only available in print, but now fully digitized and re-indexed with modern terms and functions.• Uncover new theories, solutions and indications of emerging & developing concepts with CPCI.• Discover the latest technological advances and formulate fresh ideas for research• Save time by accessing open Web and expert database information in

the same search : Scientific webplus

WEB OF KNOWLEDGE

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WEB OF KNOWLEDGE

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Biological Abstracts Biosis PreviewsCab Abstracts Chinese Citation DatabaseCurrent Contents Connect Derwent Innovations IndexEndnote Web Essential Science IndicatorsInspec Journal Citation ReportsMedline Web of ScienceZoological RecordsFood Science & Technology Abstracts

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WEB OF SCIENCE

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Citation Index Coverage

Science Citation Index •8060 Journals•150 disciplines•1900 to present day

Social Science Citation Index •2697 Journals•50 disciplines•1900 to present day

Arts and Humanities Citation Index

•1470 Journals•1975 to present day

Conference Proceeding Citation Indexes

•Science•Social Science and Humanities•Over 110,000 proceedings published in books and journals•1990 onwards•Over 12,000 conferences covered yearly•Across 256 disciplines

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WEB OF SCIENCE

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WOK database/ resource selection

WOK personal profile functions

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Web of Science search options

Click here to go to WOS General Search Page

Combine search fields with AND, OR, NOT

Add more search fields

Click here to open search aid/ index

WEB OF SCIENCE SEARCH PAGE

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Use the drop down menus to select time span: from all years (included in your subscription) to data added in the recent update

WOS individual Citation Indexes included in your subscription and years subscribed.

WEB OF SCIENCE: Database & coverage selections

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Refine resuls according to subject area, document type, authors, funding agencies etc.

Order your list according to choice

Authors who wrote these papers ordered by number of papers

EVALUATION OF RESEARCH

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What other research has been influenced by this paper?

What research influenced these authors? What material did these authors cite? View article References

Keep up to date with citations to this article by creating a Citation Alert. Web of Knowledge registration required

Run a Citation Map for this paper to exam the backward and forward citations to this paper

WEB OF SCIENCE RECORD

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Our paper was published in 2002 and it is still being cited in 2009, therefore this paper is relative to current research

CITATION MAP: Publication years

WORLDWIDE INFORMATION SERVICES

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WEB OF KNOWLEDGE 5: The citation universe

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WEB OF KNOWLEDGE 5: Search Parameters

Set your search parameter defaultsSelect years, use lemmatization and sort by publication date

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WEB OF KNOWLEDGE 5: Search Parameters