Best & Worst Times

for Posting on

LinkedIn

LinkedIn

Although not as dominant as Facebook or Twitter, the business networking

website LinkedIn is increasingly popular, especially with the business-to-business (B2B) and business-to-consumer (B2C) crowd.

As of 2018, it has over 500 million users. Therefore, Internet marketers and others who have an e-commerce component to their business have

reason to optimize its use.

As a business-oriented website, it should be second nature to use timing analytics to boost traffic, raise brand awareness, generate leads and increase

sales. Functionally, LinkedIn has similar elements to both Twitter and Facebook, which gives you the flexibility to tailor messages for specific

audiences, share status updates, and message people directly. Thanks to the accurate timing information, your LinkedIn

performance can improve in no time.

While paid advertising opportunities on LinkedIn aren't as ubiquitous As there social media platforms; the ability to connect 1-1 with people

and reach business professionals directly makes LinkedIn a great site to establish relationships which can turn into business

opportunities (which is why this network lends itself particularly well to the B2B market).

The primary difference between LinkedIn and other social media

platforms from a business stand-point is that LinkedIn is less of a mass marketing / advertising medium and more

of a networking platform.

LinkedIn Timing Facts

Business networking differs from more general social networking, thus it shouldn't come as a surprise that the best time to post in LinkedIn is Tuesday through Thursday. Many people prefer using

Mondays to set up their week offline and/or recover from work-oriented or business travel from the previous weekend. Generally most people are very busy on a Monday so this may

not be an ideal time to try to establish a new connection or get a response.

Conversely, entrepreneurs may cut back on social media time on Fridays to prepare for either family

activities or the next business trip (e.g. sales mission, seminar, conference, exhibits, etc.), making this also a less than ideal time to make an initial contact with someone. Couple that with a weekend and the Monday frenzy and

you could get completely lost in the shuffle.

LinkedIn Timing Facts

Online businesses are increasingly 24/7 with a global presence, but the following time zone-independent observations about LinkedIn have been noted:

Most clicks and shares: Tuesdays, 11 AM-12 PM.

The worst time for LinkedIn: Sleeping hours

(10 PM-6 AM) immediately before Monday and

after Friday night.

Best Times to post: 7-8 AM; 5-6 PM.

Peak time of use during an average day: 12PM;

5-6 PM.

Catering Your LinkedIn Posting Schedule to Your Target Market

Internet marketers rank LinkedIn as the best business to business (B2B)

lead generation social media source. Not surprising, since you are Mostly dealing with a B2B audience that is accessible during business

hours and midweek.

To have your LinkedIn content seen, read, shared and acted upon, post around lunchtime or immediately before 5 PM. No surprise there,

since busy professionals will often reserve their social media interaction for lunchtime and the end of the workday. This is especially true in

midweek, when employees' thoughts are no longer on the past weekend and managers are pushing ahead with the current agenda.

By applying to LinkedIn's publishing platform, you can gain better access to real decision-makers. Post extended blogs that better

highlight your expertise and increase the potential of your material going viral. They will be part of your followers' news feed, and links can

be sent out via e-mail with other related articles. By meeting specific criteria, your posts can also be displayed on relevant high-traffic LinkedIn channels.

While these are all useful guidelines to follow you'll want to dig deeper

into your on analytics to see exactly when your specific audience is interacting, engaging, and responding to your posts, updates,

and one-on-one emails. You can use LinkedIn's and third party analytic tools to monitor the best days and times to post for your specific audience.

The only exception to these general guidelines would be if you're reaching a more consumer based audience who may be consuming more content

on the weekends or after hours in their spare time; such as spending time in a hobby related LinkedIn group.

LinkedIn Posting Timing Conclusion

Thanks to LinkedIn, Internet marketers can connect with each other as well as their target audience via an array of accessible,

cutting edge material. At the same time, they should be cognizant of knowing when – not just how and what – to post.

It makes sense for you or your social media marketing manager

to time your LinkedIn posts to get your best content in front of the right people at the right time. It can mean the difference between great success and repetitive failure. Given the nature of Internet

commerce and marketing, social media timing merits a serious look. Review LinkedIn basics and your posting schedule to better reach and

serve your target audience.

Best and Worst Times for Posting on LinkedIn

Best Times to post:

• 7-8 AM

• 5-6 PM

Most clicks and shares:

• Tuesdays, 11 AM-12 PM

Peak time during an average day:

• 12 PM

• 5-6 PM

Worst time:

• 10 PM-6 AM immediately before Monday and after Friday night.

In this course, you’ll learn how to:

Set up a LinkedIn account

Use photos and graphics to make your profile more attractive

Optimize your profile to increase your search rankings

Customize your settings to get found

Use content to stay top-of-mind with clients and prospects

Decide what content to create and how to share it

Find and make connections

Join and participate in groups to build your network

You can complete this course in an afternoon. Bite-size videos and a helpful workbook make it easy to follow along and complete the program in short bursts

Start using LinkedIn to your advantage

LEARN MORE

http://bit.ly/RWN-LinkedIn-Success