Best Western Rewards

bestwestern.co.uk/insider

B e s t West ernRewards

B e s t West ernRewards

Keep emSweet

Ridiculouslyrewarding

®

Rewards Recognition GiftAll elite Rewards members (Gold, Platinum, Diamond and Diamond Select) can choose whether to receive a recognition gift of a free drinks voucher or 500 points on check in.

If the Best Western Rewards® member chooses the 500 points then these can be checked in MemberWeb (Best Western Rewards > Pending Rewards).

If a free drinks voucher is selected then ‘Allow Points’ option must be unticked on the Bonus points line in Pending Rewards.

Best Western Rewards Perks

* Activity required per calendar year to achieve or maintain status** Room upgrades are subject to availabilty† Member can choose between 500 points or the recognition gift on arrival.

With over 25 million members worldwide, Best Western Rewards® is our award-winning loyalty programme that gives our guests a bucket load of

reasons to come back time and time again.

B e s t West ern rewards®


Rewards i n s i d e r

R ewards i n s i d e r

Keep emSweet

The competition winners can be found every month in the BW Bulletin and at bestwestern.co.uk/insider.

How to become a Rewards Insider...A new Rewards Insider member can be enrolled through MemberWeb. Go to Best Western Rewards > Front Desk Incentive and choose ‘Enrol a new employee’ from the drop down box.

A Rewards Insider membership number will be generated. Make a note of this as either the full number or the last 3 digits. This will need to be entered when enrolling guests to Best Western Rewards® to ensure points are credited to individual accounts.

For more information visit bestwestern.co.uk/insider

Rewards Insider is the incentive scheme for Best Western employees funded by Best Western International.

Rewards Insider members earn 250 points for a qualified sign up and a further 250 points if a valid email address is captured.

This means that just 4 sign ups can earn Rewards Insider members enough points for a £5 voucher to spend at a number of stores including Amazon.co.uk, Marks and Spencer, Debenhams and many more.

To ensure you earn points for your sign ups, guests must be credited 500 points for OTA bookers and the room rate booked for any other guests.

Competition Qualification Employee Prize Hotel Prize

Monthly 10+ sign ups to be entered into the prize draw*. 10 chances to win a £50 voucher. £100 gift voucher

Regional Quarterly Incentive

Reign Supreme accolade** belongs to the hotel in each region that’s signed up the highest number of Best Western Rewards members / number of bedrooms**.

£100 gift voucher

The Outshine Everyone Award** recognises the individual Insider in each region, who’s responsible for signing up the highest number of Best Western Rewards members / number of bedrooms**.

2 chances to win £50

Regional Winner This award can go to a hotel or an individual Insider in each region**.

£100 gift voucher

Yearly Enrol the most Rewards members / number of bedrooms*.

Winner = £1,000 holiday vouchers

Runner up = £500 holiday voucher

Winner = £500 for a team night out

Runner Up = £250 for a team night out

Rewards Insider CompetitionsNot only do Rewards Insider members earn points for every qualified sign up that they make, they can also win gift vouchers, and Best Western stays in our Rewards Insider competitions.

* Hotels must be achieving their sign up target each month.**The hotel must have achieved their 1% minimum sign up target for the previous quarter to qualify.

Rewards I n s i d e r

TH E B EN E F I T S OF REWARDS

T H E B EN E F I T S OF REWARDS

bestwestern.co.uk/insider BAG EM

3 REASONS FOR REWARDS:

Encourage guests to choose Best Western

Encourage guests to book direct

Encourage guests to book again

Enjoy one of the industry’s most generous loyalty

schemes.

Earn points for every stay.

Use points for free stays, high street vouchers or

Best Western Gift Cards.

Absolutely. Our average Rewards member spends £253 a year, compared to £144 for non-Rewards guests.

Even better, our first-time guests are 70% more likely to book a Best Western again within the year if they’ve joined Rewards.

Think British Airways, Tesco, Hilton – loyalty schemes matter.

There’s no risk. The worst-case scenario after signing up a guest is that you don’t see them again.

And even then, your staff members have earned points and you’ve recouped your sign up costs.

Best Western Rewards – it’s a no-brainer for everyone.

Perks for YOUR staff?

Perks for YOUR HOTEL?

Perks for YOUR Guests?

DOES IT WORK?WHY SHOULD WE RISK IT?

Rewards Insider – fancy a free staff incentive scheme?

Plus, new sign ups won’t cost you a penny. Best Western will rebate* the costs of all qualified Rewards sign ups made at your front desk.

Staff can earn 500 points for every guest

they sign up to Rewards

Just 4 sign ups earns them a

£5 high street

voucher

One hotel staff member

earned

£3,917 in vouchers in

2018

TH E B EN E F I T S O F R EWARDs

Your guests are more likely to return – and book direct.

*This applies to hard brand hotels. Hotels which currently pay 5.5% for FDI transactions will have 3.5% rebated – a valid guest email address needs to be provided.


Ask i ng Gu e st s to j o i n R ewardsA sk i ng Gu e st s to j o i n R ewards

WANNa be inmy gang?

By asking a guest to join Rewards you are not being an inconvenience, you are doing them a favour due to the instant benefits they receive

by joining.

With so many ridiculously easy ways to get rewarded, there’s always a

reason to start a conversation.

Add a join Rewards message to the guest registration card, whether it is added to the card itself or attached

as an extra slip of paper.

Remember to seek permission to be contacted for marketing (opt in).

It is completely free to join Rewards.

Rewards members earn 10 points for every $1USD they spend on their room rate. Typically a booking

of £165 will earn the guest enough points for a £5 gift voucher.

Rewards points never expire.

For every 10 stays a Rewards member makes, they will usually earn enough points to get their next stay

free (using the points they have acquired).

Rewards members receive specific discounted rates and exclusive promotions that the general public

don’t have access to.

Ask i ng a guest to j o i n r ewards

bestwestern.co.uk/insider KERCHING!

M I N IMUM S I GN UP TARG ET S

M I N IMUM S I GN UP TARG ET S

M I N IMUM S I G N UP TARG ET SEach hotel has minimum sign up targets to achieve, based on overall room

inventory and OTA guests.

Measurement Date Measurement Period

January January - December

April April - March

July July - June

October October - September

Yearly Target Monthly Target

365 31

FDI Target OTA Target

100 rooms * 1% target per day * 31 days

= 31 sign ups

400 arrivals * 5% target

= 20 OTA sign ups

FDI TARGET

Minimum Sign Up Measurements

OTA TARGETA hotel’s FDI minimum sign up target is

set at 1% of the hotel’s total available room inventory. An example for a 100-bedroom

hotel would be:

100 rooms x 1% = 1 sign up per day

This example equates to:

A hotel’s OTA minimum sign up target is set at 5% of the hotel’s OTA bookers.

Continuing the example of a 100-bedroom hotel, that has received 400 arrivals from

OTA bookers during the month of January, the sign up targets would be:

Sign ups must be qualified to count towards your targets, which means that points have been posted for the stay.

Minimum sign ups are measured quarterly for the previous 12 months

You can keep track of your qualified sign ups against your monthly enrolment goal in MemberWeb > D.A.R.T–QuickSight > Reports > RWD – Enrolments Report > Enrolments Summary

You can keep track of your individual Rewards Insider qualified sign ups at MemberWeb > D.A.R.T–QuickSight > Reports > RWD – Enrolments Report > Insider Enrolments

You can keep track of your qualified sign ups against your OTA enrolment goal at MemberWeb > Best Western Rewards > Reports > OTA BWR Property Enrolment Goal

It is important to note that the targets are not mutually exclusive, i.e. in the example above, if the hotel achieved 20 OTA sign ups plus a further 11 sign ups from any source,

then both targets would be achieved.


Rat e P lan El i g i b i l i t yR at e P lan El i g i b i l i t y

DEAL ORNO DEAL?

The rate plans below are NOT eligible for Rewards points:

BZ Government Rate - Bed & Breakfast

EI Tesco Promotion - Bed & Breakfast

TA Travel Agent Discount Rate - Room Only

FX BW Rewards Rate - Room Only

AC Unit Card including Breakfast

UC BW Unit Card - Bed & Breakfast

92 Aeroplan - Bed & Breakfast

EE Best Western Employee Rate - Bed & Breakfast

X2 FIT Dynamic Rate - Room Only

1P OTA Promotions - Room Only

D2 Distribution Net Programme Rate - Room Only

FI International FIT Rates - Bed & Breakfast

8M UK Domestic FIT Rates - Bed & Breakfast

LP1 Leisure Partners

EC1, EC9, ECA, EXA, PKG, ECC, etc*... Expedia rates

OMDC HRG Government programme

CHAC Crown Hotel Program – Bed & Breakfast

BK1, BKA, BK9, BKC, BKN, etc*... Booking.com rates

Please refer to the Guide to Rate Plans on the Members Portal for more details.

*OTA bookings are not eligible for Rewards points unless you sign the guest up at your hotel. In this instance 500 points are credited for the stay when they are signed up ONLY. Subsequent OTA bookings made by the same customer are not eligible for points. See OTA quick guide for more information about how to process these points.

Hotels award Best Western Rewards points or Partner Rewards (e.g. miles) for all rate plans (including local bookings) with the exception

of rate plans associated with:

Online travel agencies*

FIT / Wholesale (including the

Tesco rate plan, EI) / Net Rates

FX & extended stays longer than

30 nights

Touroperators

Governmentrates

Groupbookings

Employeerate

RAT E P LAN E L I G I B I L I T Y


Qua l i f i e d Enro lmentsQ ua l i f i e d Enro lments

IN IT,TO WIN IT

Only qualified enrolments count towards your minimum sign up targets. Here are some tips to ensure that your Best Western Rewards

enrolments are qualified:

Rewards Charges

- Manual intervention by staff - Automated

Always enrol a Best Western Rewards member through your PMS and ensure the membership number is

attached to the Guest Profile

Points will only be credited if the guest

is booked on an eligible rate plan (see OTA guide regarding 500 points for newly

enrolled OTA bookers)

Ensure points are credited within 3

days of the guest’s departure

If the enrolment is made prior to the day of departure points will be credited to the

guest’s new Best Western Rewards account via

Pending Rewards

If the enrolment is made on the day of OR post departure

you must credit the points manually in MemberWeb (Best Western Rewards > Member Search > Enter

membership number > click on guest’s name > add stay details and credit points)

To ensure all points are credited, check your

Pending Rewards under Best Western Rewards in MemberWeb on a daily

basis

A full rebate* of the BWI FDI Rewards charge is made by Best Western International for a new Best Western Rewards member enrolment, so your hotel is charged nothing for this enrolment. If no email address is captured the rebate is reduced to 1.75%.

*This applies to hard brand hotels who are currently meeting their FDI target. Hotels which currently pay 5.5% for FDI transactions will have 3.5% rebated – a valid guest email address needs to be provided.

Qua l i f i e d Enro lments


S I G N I N G UP OTA BOOKERSS I G N I N G UP OTA BOOKERS

KERCHING!

Although OTA rates are not eligible for Rewards points, 500 points are credited for the stay when they are signed up ONLY.

Subsequent OTA bookings made by the same guest are not eligible for points.

This is a great way for you to encourage OTA bookers to sign up to Best Western Rewards® and then book again direct through Best Western booking channels to ensure they receive the full amount of points for

future stays.

Remind them that the best rates are only available if they book direct.

To award the 500 points for an OTA booking when enrolled upon this stay, in MemberWeb go to Best Western Rewards > Pending Rewards and make sure

“Allow Pts” is ticked…

…or if enrolling on or post departure, action a Manual Entry. Selecting OTA rates from the drop down displays a message that 500 points are required and the BWR Points

field is automatically updated.

s i g n i ng up ota book ers


Red e em i ng po i n t s For FX Stays

Red e em i ng po i n t s For FX Stays

SweetDreams

When a Rewards member makes an FX stay using their Best Western Rewards points, the points are automatically redeemed by BWI at the point of booking, saving time at the front desk. In certain circumstances, points are not automatically redeemed and should instead be taken from the guest’s account in MemberWeb upon arrival.

The redemption status of an FX reservation can be seen in the comments field of the booking in MemberWeb. If the member does not have sufficient points for

redemption, please charge the prevailing rate.

The points needed for an FX stay changes per day based on a hotel’s RACK rate.

To redeem points for FX stays in MemberWeb click on:

Best Western Rewards > Redeem Points > Enter the guest’s Rewards number > Amend the details for the stay date and number of nights > Display > Tick Select >

Submit

Red e em i ng po i n t s for fx stays


Red empt i o n sR ed empt i o n s

WINNERwinner

All Bar One from 2,000 points

Amazon.co.uk from 2,000 points

Argos from 2,000 points

Ask from 4,000 points

B&Q from 4,000 points

Best Western Gift Card from 1,800 points

Browns from 2,000 points

Buyagift.co.uk from 10,000 points

Cafe Nero from 4,000 points

Cafe Rouge from 4,000 points

Cineworld from 4,000 points

Costa from 4,000 points

Currys / PC World from 2,000 points

Feelunique.com from 2,000 points

Free Night Stays from 16,000 points

GAP from 4,000 points

Halfords from 4,000 points

Homesense from 4,000 points

iTunes from 4,000 points

John Lewis from 2,000 points

Laithwaites from 4,000 points

Love2Shop from 2,000 points

National Trust from 4,000 points

Next from 10,000 points

Nike from 2,000 points

Pizza Express from 2,000 points

Restaurant Choice from 4,000 points

Schuh from 4,000 points

Selfridges & Co from 10,000 points

Spafinder Wellness from 2,000 points

Tesco from 2,000 points

Theatre Tokens from 4,000 points

The Perfume Shop from 4,000 points

The White Company from 4,000 points

Virgin Experience Days from 20,000 points

Waitrose from 2,000 points

Zalando from 4,000 points

Zizzi from 2,000 points

And much more...

Just 4 qualified enrolments = £5 gift voucher

Best Western Rewards® provides a multitude of options when it comes to redeeming those all important loyalty points. Whether it’s a loyal hotel customer or a superstar Rewards Insider,

there’s a benefit available to everyone as a thank you from Best Western.

Red empt i o n s

Best Western Rewards

Documents

Transcript of Best Western Rewards