Best Techniques for App Marketing

IntroductionMobile Application Market is glutted with myriads of Apps. Developers across the globe are creating new apps at a furious rate. However, only a handful number of apps are able to hit the headlines.

Of course, these apps are exceptional in content and design, but what make these apps produce some hefty bank balance for their developers are some exceptional marketing strategies devised through comprehensive market study.

TechniquesBefore Launch:The marketing strategies should be planned even before its development, as the sole purpose behind creation of an app is to sell it and not just make it.Developers often forget this fact and that’s why their app only adds to the tally of App Store/Play Store and does nothing else.

Before Launch Techniques• You must add all those

features to your app that will lure your potential customers.

• Choose an appealing name for your app.

• Create a brilliant icon that attracts customers.

• Make sure your app have all the features that its competitor apps have.

• Equip your app with social elements like Facebook and Twitter.

Before Launch Techniques• High quality screenshots are

must for your app success.• Optimize your app description

with popular keywords.• Create a great web landing page

for your app.• Create blogs for your app

usefulness and add videos on YouTube and other popular websites describing its working.

• Add that topping to your app that makes it unique.

Before Launch Techniques

• Carefully select the category for your app, otherwise your potential customers may keep looking for your app in other segments.

• Extensive market survey must be done in order to release the app at the right time.

TechniquesAfter Launch:Once you have sincerely taken care of all the essential before launch techniques, you can be sure of some great luck coming your way.You can’t get easy now, as the initial few days after the launch of your app will decide its future!

After Launch Techniques• Visit every website, blog,

forum where you see your customers coming and post about your app.

• Hire PR agencies if your budget allows.

• Do burst campaigning and make huge sounds bragging about your app.

• Get your app reviewed on popular app websites.

After Launch Techniques• Send emails to your potential

customers describing its features.• Give exciting offers on its download.• Keep posting about it on social media

website and encourage users to review your app.

• Upgrade its features time to time that will help it stay longer in the race.

After Launch Techniques• Get associated with

a company or brand that can open more gates to make your app popular.

• Last but not the least: keep buzzing about it.

Above all only an exceptional app can make exceptional revenues, so don’t try to fool the customers and give your best effort!

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