Best seller
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Transcript of Best seller
Bandage Monokini The sexiest swimsuit
COLOR FAMILY
WHAT IS THE VALUE BASED ON?
ATTRIBUTES
VISUAL AESTHETICS/COLOR
ASSOCIATED WITH EFFECT
PREFFERED BY USED FOR
Achromatic & neutral White: Clean, fresh, pure & modern
Black: Mysterious, elegant, sophisticated & sexy
Black: Sophistication, power & simplicity
White: Purity & calm
Black: Empowering White: Eyestrain & attention-getting
Black: #1 for business clothing & #2 for casual
White: Summer attire, low fat and diet foods & bridal
Black: Fashion industry, intellectuals & rebels
White: Intellectual & modern types
LINE & SHAPE VISUAL TEXTURE
VISUAL AESTHETICS/principles of design
PATTERN REPETITION
EMPHASIS BALANCE
Diagonal lines with cut-out shape Elastic & soft
Panelled bandages that create a geometrical style and a cut-out
pattern
Bandages that create diagonal lines and cut-out spaces
Symmetrical On the panelled bandages that create an exclusive shape and
design
CRAFTSMANSHIP & CONSTRUCTION
WHAT IS THE VALUE BASED ON?
QUALITY OF THE FABRIC & CONTENT
QUALITY
EMPHASIS BALANCE
Panelled bikini with cut-out design made out by
bandages.
Resistant, lightweight, dries fast, durable, elastic, resistant to ripping, recovers from
stretch, gives comfort and fit. ² 82% polyamide & 18% elastane.
Durable due to the quality of the fabric and its properties and for being a popular brand that started with luxurious lingerie and has expanded to
swimwear
DURABILITY & BRAND RECOGNITION:
HOW DOES IT FIT? HOW DOES IT MAKES YOU FEEL?
Fit & wearability
HOW WOULD YOU PUT IT TOGETHER WITH OTHER MERCHANDISE?
HOW DO YOU THINK YOU LOOK TO OTHERS?
WHAT LIFESTYLE NEEDS DOES IT SATISFY?
It fits exactly into the body curves and shape
due to its elasticity
Comfortable, sexy, flirty & confident.
With resort wear like a jumpsuit, sarong or dress. With jewellery accessories, a beach hat or bag
and sandals.
Unique, sexy, fashion, powerful, flirty, sophisticated
& elegant.
Casual lifestyle in which the consumer loves being in contact with the beach and sea, but still wants to stand-out, look sexy and sophisticated.
Street style
Runway style
*This designer and his monokini style haven't appeared on a runway yet.
DOES THE VALUE JUSTIFY THE PRICE?
WHAT IS THE VALUE BASED ON?
WHAT IS THE VALUE TO YOUR CUSTOMER?
The customer is receiving an exclusive monokini design made with quality products
and form a renowned brand.
Yes
Monetary appeal
• Aesthetics due to the innovative design • Fashion exclusivity since this monokinis are exclusive to the
brand • Quality since the brand is recognized and pieces are durable • Brings status with the purchase
Product life cycle/Timing chart
Intro: Innovator & Trend-setter
Intro
Growth
Maturity
Decline
CUSTOMER PROFILE DISPLAY IDEAS ADVERTISING
Celebrities endorsements, print
ads, commercial advertisement, and
online websites
Display on mannequins, hanged
on walls, on tables and inside museum cases.
Product life cycle/REORDER
Reorder in different colour variations
BUYING & PRODUCT DEVELOPMENT PRICE
$450
ENVIRONMENTAL CONTEXT
DESIGN CONCEPT
VISUAL STRATEGY AMBIANCE
CUSTOMER SERVICE
Luxurious, secretive, provocative, elegant, sexy, warm, sensual, passionate
The boutique is set up with a warm ambiance to make the shopper
feel at home, it has a lot of space and the merchandise is well
organized so customers can walk around and feel comfortable
looking at the assortment
Black parsley carpet simulating lace, chandeliers and merchandise hanged
mostly on walls and displayed on museum cases. Black,
white, pink and gold colours.
Personalized customer service to create a
competitive advantage with knowledgeable and
serviceable personnel.
ENVIRONMENTAL CONTEXT
MIRIAM NIEMBRO