Best Price, Facebook & Pantaloon

8/7/2019 Best Price, Facebook & Pantaloon

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Gagan Singh

Harsha Chotrani

Namrata Bajpai


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BEST PRICE MODERN WHOLESALE

JV of Bharti and Walmart (50:50)

Started its operations on 30th May 2009.

Opened its 1st modern wholesale business storein Amritsar

Presently at kota, Jhalandar, Bhopal andZikakpur


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CUSTOMERS Retail customer

Institutional customer


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WHO CAN BE A MEMBER?

Businessmen which include: Retailers

Wholesalers

Manufacturers/Traders

Self employed professionals

Hoteliers

These all must have proper business license or vat/totnumber, with past 2 months sales report.

AGE:18 years and above.

All the members will be given a card , which theyhave to show at the time of entrance in the premises.

One businessman will be given two more additionalcards for other members of his family.

Membership Cards are made free of cost.


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PRODUCT ELEMENTS

Multi brand and multi category store with5000 to 10000 different items.

Major categories

FMCG Consumer durables

Dairy products

Frozen Meat and chicken

Fruits and vegetables

Tobacco

Stationary

All products are from Indian companies only.


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SERVICES

Transportation services

Internet services

Trial offers Pharmacy services

Credit card services

Gift registry

Social services

Return policy

Personalized gift card

Educational services


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PLACE & TIME

Company want to start from north corner ofIndia and Amritsar is the best option for that.

At the outskirts of the city

Presently at Rajasthan, M.P and Punjab

20-30 cash counters


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PROMOTION & EDUCATION

Deal signed in 2007 and 1st store opened in2009.

Registration for membership began in 2008

A model Mera Kirana

Different education programmes


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PRICE & OTHER USER OUTLAYS

More than 90 percent of these goods and

services are being sourced locally.

Every Day Low Price (EDLP)

Economies of scale concept


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PHYSICAL ENVIRONMENT

Cash-and-carry store will stand between

50,000 and 100,000 square feet

Customized

Very less staff to assist commercial customers


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PROCESS/PACE

Self-service stores

Less operations time

Large number of cash counters

Use of RFID


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PEOPLE

Local hiring procedure

150-200 staff force per outlet required

Education programmes for members

Bharti Wal-Mart Training Centre


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PRODUCTIVITY & QUALITY

Fresh quality at best prices

Helping the business houses to focus onthere core business

Attention on suppliers on ensuring quality


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SERVICE CONCEPT


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INTRODUCTION

Facebook is a social networking website that is operated and privately owned

by Facebook, Inc.

Founded by Mark Zuckerberg , Headquarters at Palo Alto, California, dubai

and Ireland .

It is the second largest social network on the web, behind only MySpace in

terms of traffic.

FACEBOOK currently has 500 million users Globally and 116 Million in the

US and 12 million in India.

MYSPACE has 125 million users worldwide

TWITTER currently has 100 million users worldwide

Since September 2006, anyone over the age of 13 with a valid e-mail address

can become a Facebook user.


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PRODUCT ELEMENTS literally anyone can use it and extract value from it regardless of

age, ethnic group, location or interests Chat

Credits virtual currency

Facebook live

Messaging , networks , groups and like pages

News feed, notifications, poke , status updates and wall.

It supports various applications ranging from events, notes,

photos and videos and gifts too.

It is a product that spreads like wildfire throughout the worldbecause its such a great idea.


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PRICE AND OTHER USE OUTLAYS

Facebooks core service is completely free and ad-supported.

The major revenue they earn from selling information to research

companies and advertisement companies.

39% are youth in India , there likings, disliking and status

updates are sold to consumer research companies and they pass

on to the companies for making products and services according

to the hidden needs of consumers.


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PLACE & TIME

According to Global Facebook Phenomenon research report in

2008 , in North America it has 68.4% presence , 2% in Latin

America , 16.8 % in Europe , 5.7% in Middle East Africa and

7.1% in Asia Pacific .

Since Facebook launched in 2004 it has expanded its usership to a

whopping 500 million plus users

Facebook announced its first Indian operation location asHyderabad, which is also its first office in entire Asian region.


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PROMOTION & EDUCATION Facebook uses Pull Marketing Strategy.

Facebook is about relationship marketing and all about network

marketing

Facebook has spread mainly through word of mouth advertising

where friends tell their friends and so on and so forth.

Facebook is cracking down on free promotion . They seriously do

not want you to use their platform for free marketing. So all those

popular branding and viral advertisement option are being

killed.

Facebook promotion takes an enormous amount of effort to

become successful.


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PHYSICAL ENVIRONMENT

Facebook is a social networking site which is configured through

world wide web.

PROFILE PICTURE & AVATAR

PAGE INFO


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PROCESS/PACE

Facebook is very fast in innovating and bringing up something

new for its users.

It very often tends to change the profile of facebook users .

Some days ago Facebook killed Become a Fan option and

forced on to the Like alternative .

Before that about a year ago we used to get updates about which

friend became a fan of which site or application. This is history

now.

They change process very often so that competitors dont get time

to imitate.


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PEOPLE

Facebook is one giant network of people.

The demographics of users of facebook says that 16-25 years old

are the core users with widening to 12-16s and 25-35s who are

also active users.

Users in India upload more than 53 million photos in a month

According to an internal September 2005 survey, approximately

85% of the students in the colleges had a Facebook account, with

60% of them logging in daily.

A survey conducted by Student Monitors revealed that users

spend approximately 20 minutes everyday on Facebook.


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PRODUCTIVITY AND QUALITY

Facebook is an extensible and customizable platform

It is highly productive as each brand has its advertisement group

or page on facebook.

So it has numerous fans under one roof and its likes and dislikes

too can be known so that products can be transformed

accordingly and hence increases the productivity.

Measuring the impact of a Facebook campaign will depend on a

brands objectives. CTR (click through rates) are to be

transformed into CPC (cost per click), CPA (cost per acquisition)

and CPS (cost per sale) metrics.


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CUSTOMER INVOLVEMENT

Facebook is the second most popular website next to Google.

Around 30% of the global internet subscribers visit Facebookevery day

Facebook always allowed ways to form communities through

networks and by creating groups .

90:9:1 SOCIAL BEHAVIORS RULE


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SERVICE CONCEPT

Facebook Profiles

Facebook Photo : Users can upload unlimited photos from their cell

phone or through its Java-based web interface with only restriction

being a 60-photos-per-album.

Facebook Groups : Users can create new ones or join and participate

in existing ones.

Facebook Events :It provides the ability to organize, be part of, and

plan for events.

Facebook Notes : Facebooks most recent service is called Facebook

Notes, and allows users to write a Facebook blog.


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PANTALOONS

Pantaloons is among India's largest chains of fashion

stores.

Pantaloons Fresh Fashion, with its focus on 'fresh look, feel

and attitude' offers, trendy and hip collections .

They are in sync with the hopes and aspirations of

discerning young and 'young-at-heart' consumers.


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PRODUCTE-commerce: Pantaloons website Futurebazaar.com has revolutionized the

e-commerce business in India.

It offers a wide range of products at affordable prices.

Food: In food business, the group offers a host of options:

Food Bazaar a chain of large supermarkets;

Brew Bar a beer bar;

Caf Bollywood a national chain of eateries;

Chamosa a pan-Indian chain of snack counters,

Sports Bar focused on the world of sports.

Fashion: The group offers a variety of options in fashion. Its brands

include all, Blue Sky, Central, Etam,Fashion Station, Gini & Jony, Navaras,

Pantaloons, and Top 10.


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Home & Electronics:

Collection i a lifestyle furniture store;

Electronics Bazaar offers branded electronic goods and

appliances; e-zone trendiest electronics items;

Furniture Bazaar entire range of Home Furniture;

Home Town one stop destination for all the home needs.

General Merchandise: Options Include: Big Bazaar , Shoe

Factory,

Brand Factory, Central, Blue Sky

Books & Music: Future Groups brand Depot offers Books,

CDs, an

stationery items.


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ContLeisure & Entertainment:

Bowling Co.

state-of-the-art premium family entertainment centre,

offering multiple, novel and unique leisure and entertainment options;

options ranging from bowling and pool to redemption and interactive video

games to bumper cars.

Wellness & Beauty:

Health Village a state-of-the art spa and yoga centre;

Star & Sitara: Beauty salon for men and women;

Tulsi - provides access to the best allopathic, ayurvedic and homeopathic

medicinal products;

Turmeric - offers beauty products like colour cosmetics,fragrances, herbal and

specialty skin items, hair products and bath accessories.


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PRICE

Pantaloons India has brought a whole new revolution

when it comes to pricing strategies,

which is evident through the success

of its Big Bazaar and Food Bazaar outlets.


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PLACE

The company operates over 12 million square feet of retail space,

has over 1000 stores across 71 cities in India

and 65 rural cities

It plans to take up floor space of 30 million square feet by 2011.

It has plans to open over 3000 new stores by 2010.

It is targeting the Tier-2 and 3 cities which have a huge unleashed

potential.


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PROMOTION

They use magazines, newspapers, television, radios, hoardings, internet etc

for promoting the brand.

They have joint ventures and alliances with many companies to promote

the brand.

Seasonal Discounts, Sales Discounts during Festivals are offered to attract

consumers.


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PEOPLE

At the senior management level, the group hired high profile executives

from reputed organizations like

Goldman Sachs, Coca-Cola India, PRIL also tied up with a fewmanagement schools to create a management talent pool for the lower

levels.

Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007

survey.

The company follows a multi-format retail strategy that captures almost the

entire consumption basketofIndian customers.


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PROCESS

Pantaloons Retail has implemented SAP

with an investment of $10 Million in keeping pace with the technology

it is currently in the process of setting up a SAP consultancy software.

SAP will be helpful in building robust transaction management system .


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PHYSICAL EVIDENCE

It has a huge list of awards, recognition in its kitty like MostAdmiredFashion,

Group Of The Year,

Most Admired Food & Grocery RetailerOf The Year ,

MostA

dmiredF

ood Court , MostAdmired Retailer of the Year,

MostAdmired Food & Grocery Retailer of the YearSupermarket

It is the pioneer in the retail industry and it believes in developing strong

insights onIndian consumers and building businesses based on

Indian ideas, asespoused in the groups core value of

Indianness. The groups corporate credo is, Rewrite rules, Retain values.


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PRODUCTIVITY N QUALITY

Pantaloon Retail (India) Limited, is Indias leading retailer that operates

multiple retail formats

in both the value and lifestyle segment of the Indian consumer market.

Headquartered in Mumbai (Bombay), the company operates over 16

million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000

people.

The company operates 120 Big Bazaar stores, 170 Food Bazaar stores,

among other formats, in over 70 cities across the country,

covering an operational retail space of over 6 million square feet.


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HOW IT SERVES?

Pantaloon Retail serves its customers with various brands under one roof

including its in-house brands as well. It serves all age groups.

It shares the vision and belief that customers and stakeholders should be

served only by creating and executing future scenarios in the consumption

space leading to economic development. Pantaloon Retail are the trendsetters in evolving delivery formats, creating

retail realty, making consumption affordable for all customer segments

for classes and for masses.

It infuses Indian brands with confidence and renewed ambition.

It is also efficient, cost- conscious and committed to quality in whatever itdo.

It ensures that our positive attitude, sincerity, humility and united

determination should be the driving force to make us successful.


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CORE VALUES

Pantaloon serves its customers using following core values :

Indianness : confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in

our conduct. Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge andinformation.

Valuing and Nurturing Relationships: to build long termrelationships.

Simplicity & Positivity: Simplicity and positivity in our thought,business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.


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Thank You .

Best Price, Facebook & Pantaloon

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