Best Practices in Using Digital Communications for Events

Ideas & Considerations

Today:

• Website

• Interactive Components

• Email

• Banner Ads

WebsiteDo More

• Image-Driven• Curated Content• Mobile-First

Interactive ComponentsGet Active

EmailBe Modern

Modern Email Best Practices:

• BSI • Easy CTAs• Banner Ads• Mobile-first

Blog Notes:

• Event-specific• Easy CTAs• Banner Ads• Mobile-first

Blog Notification EmailYour New Newsletter!

• Auto-created• Sent at user preference or

by default• Email stats & behavioral

understanding• More banner ad

opportunities

ICE Emails:(Intelligent Contextual Email)

• Member profile-driven• Event-specific offers• Interactive• User-driven

ICE Emails:(Intelligent Contextual Email)

• Member profile-driven• Event-specific• Based on additional logic

e.g. zip code location• Cross-sell & upsell

Banner Ads

Opportunities to Improve for 2016

• Personalization

• Interaction

• Cross-market

• Online advertising (please start!)

• Use blogs & social to get new attendees’ email addresses

• Go BIG

• Add text message & voice mail reminders