Best Practices in Social MediaStephen Walther and Jillian Kiernan

49th Annual College Councils Conference

September 26-28, 2014

Social Revolution

http://youtu.be/QUCfFcchw1w

Be Strategic

Basic Questions

• Why do we need a social media presence as a Knights of Columbus College Council?

– What do we wish to accomplish with Social Media?

– What is our goal and purpose in using social media?

• Who is our target audience?– Where does our target audience exist on social?

Basic Questions

Strategic Usage

• Listen

• Engage with Relevance

• Monitor

Listen

• STAY UP TO DATE ON:

– What is happening on campus– What is happening in the local community– What is happening in the world

To be relevant, one must have a firm grasp on current events and culture trends.

Engage

• Before engaging one must understand:

1. Your target audience is not owned by you. Each person in that target audience determines whether or not to become part of your audience. Their attention, action, and loyalty have to be earned.

Engage

• Before engaging one must understand:

2. Who you are as Knights of Columbus College Councils and how you can add value to the social conversations based on the listening you have been doing.

Engage

• Content Creation– Photos get the Most Action:

• Photo – 93%

• Status – 3%

• Link – 2%

• Video – 2%

Monitor

• What is being said about:1. Your council?

2. Members of your council?

3. Knight of Columbus in your area?

4. What opportunities can our council capitalize on?

Know Your Platforms

Create one Public Page• Broaden your audience, increase your reach!• Having one group streamlines your message and

makes it easier for end user– When they search your page on Facebook, only one group

should appear– Eliminates confusion

• Private groups are limiting• Private Profiles are a breach of Facebook’s Guidelines

Page Management• For security purposes, make sure your page has at

least 2 Administrators

• Settings → Page Roles → Dropdown

• Community Page• ‘About’ Section• Brand your page

• Cover photo• Profile picture

Uniform Page Name

‘About’ Section

• Provide council contact information

• General overview of knights• Link to college website, blog,

or KofC.org/college

Posting Guidelines

• Keep posts friendly• Protect our trusted reputation• Respect privacy, trademark, copyright, and

other applicable laws when posting content on social media sites

• Use of our logo and photos• When making a statement: “The opinions

expressed here are those of the author and do not reflect the opinions of the Knights of Columbus”

Best Times to Post• Insights → Posts → When Your Fans are Online

Facebook Photo Dimensions

Use Your Page To:• Promote Campus Events!• Share pictures, videos, quotes• Share KofC Updates– www.facebook.com/collegeknights– www.facebook.com/KnightsofColumbus– www.facebook.com/kofcinsurance– www.facebook.com/JP2Shrine– www.facebook.com/CatholicPulse– www.facebook.com/kofcmuseum

Promoting Campus Events