Best practices in launching a video sharing program
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Best Best practices in launching a video sharing program Paolo Tosolini Director Emerging Media, RUN Studios [email protected] - @tosolini
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Paolo Tosolini, formerly New Media Business Manager at Microsoft, shares some of the key learnings from launching and managing the company's internal YouTube-like program called Academy.
Transcript of Best practices in launching a video sharing program
Best
Best practices in launching a video sharing program
Paolo TosoliniDirector Emerging Media, RUN Studios
[email protected] - @tosolini
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Key elements of a successful program
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Platform
• One destination
• Hide technical complexities
• Live and on-demand
• Social features• Rating• Comments• Sharing
• Mobile friendly• RSS• Apps
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Business Processes
Production
Cost RecoveryEquipmentSupport
EducationSecurity
Success Metrics
Production models
• Studio• Employee generated
Podcast-in-a-Box program
Crowd-sourcing challenges
• Unpredictable quality
• Steps to success
• Finding time
• Getting equipment
• Learning equipment
• Scripting story
• Shooting
• Editing
• Publishing
Discovering talents
“Michael on the Go” series
@gannotti
Reward program
• Earn points for each
podcast published and
viewed
• Sharing knowledge is
rewarding
• Helps accelerate
program adoption
Long tail of content
Long tail of content
Long tail of content
Adoption strategy
• Get executive sponsorship
• Run a pilot program
• Reward your early adopters
• Create excitement
Internal marketing
Enterprise social video works
• Helps employee create a reputation
• Learn at your own time and pace
• Cost savings
• Authenticity
• Fun
Key takeaways
• Be consistent
• Production quality is secondary
• Humanize, entertain, be passionate
