Best Practices in Designing MOOC
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Best Practices in Designing your MOOC ClassesDr. David AsirvathamDirector of Information TechnologyUniversity of Malaya
Agenda Introduction to UM MOOC and Globalisation MOOC Framework Best Practices: How to cook a MOOC?#1: Preparation for MOOC #2: MOOC Content Development Process#3: Resources & Cost#4: Drop-out rate#5: Focusing on LearningSummary2
Located in Kuala Lumpur1st in Malaysia3rd in South East Asia29th in Asia146th in the world
Introduction to University of Malaya3
Facts and Figures
12 Faculties2 Academies6 Institutes5 Centres8 Research Clusters
Faculties & AcademiesMedicineScienceEngineeringEconomics & AdministrationBusiness & AccountancyEducationLanguages & LinguisticsLawSportDentistryComputer Science & ITArts & Social SciencesIslamic StudiesMalay Studies
Total no of Students~ 27,000Undergraduates~ 13,000Postgraduates~ 12,000International~ 3,000
Total No of Staff~ 6,000Academic~ 2,500Non-Academic~ 3,500
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MOOC and Globalisation5
Globalisation of EducationGlobalisation puts continuous pressure on the educational system to explore and to do betterAfter K12, many students explore the possibility of doing a degree outside their countryGlobal citizen
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Universities in a globalised worldUniversities are expanding to serve beyond their boundaries.
Governments promote globalization of universities for economic gains
Greater CompetitionUniversities want to achieve world class statusUniversities want to create top-tier researchCompete for the best students globally7
Classrooms to Digital Learning Space
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Yesterday vs Today
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Chalk-and-talk has longruled the classrooms will not be eliminated Less emphasis
Interactive Digital Contentgreater emphasis on MOOCon demand learningnetworked LearningMOOC, e-Learning and Blended Approach
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Traditional vs MOOC
11Traditional LectureMOOCTraditional vs MOOC
MOOC is a courseStart and End TimeVideo LecturesAssignments & group workProjectsDiscussions and ForumsReading materialsAssessmentsCertification12
Growth of MOOC
Source: https://www.edsurge.com
13Why MOOC is growing in popularity?
Disruptive TechnologyEvery few years a new disruptive technology emerges, i.e. something that fundamentally changes the way we do things (Christensen 1997). The Internet, mobile devices and even Virtual Learning Environments are all examples.
Is MOOC the next Disruptive Technology for education?
MOOC is disruptive alternative to traditional education (McAuley et al. 2010)
MOOC is a disruptive trend in education, especially in Higher Education and lifelong learning (Hyman, 2012), (Yuan, 2013).14
To MOOC or not to MOOC, is no longer a question to ask; How to MOOC better is a more relevant question to ask.
MOOCs are very demanding compared to traditional courses content development (Alario-Hoyos et al. 2014)
15To MOOC or not to MOOC?
Best Practices:MOOC PlatformsWhich Platform should you adopt? Popular and large number of learners Marketing considerations Charges for hosting? Technical knowledge of the platform Support16
The Big Three: Coursera, Udacity and Edx
17CourseraUdacityedXBiggest catalog.
The best of the discussion forums
Large number of partners
Fee-based verified certificatesStart anytime.
Move at your own pace
Caters to self-directed students
Lots of IT Courses
More focus on current on workplace skills.Big catalog
Great for the sciences and medicine
Large number of partners
Fee-based verified certificates
Who are your learners?18
How to cook a MOOC?
Best Practices19
MOOC Recipe: The Ingredients and Process20PreparationMOOC PreparationIdentify ProfessorIdentify CourseIdentify potential MarketBusiness ProposalBusiness ObjectivesSupport of Top Mgt.Scope of workBudget
Approval?Content Design and DevelopmentCourse DesignCourse ObjectivesCourse DesignGather MaterialResearch/ReviewContent ProductionAssignments/ProjectsQuizzesReferences/LinksReading Materials
Video ProductionVideo RecordingVideo EditingTranscript Quality ReviewCourse DeploymentRun CourseStart & End DateInstructorsForums, Q&ASurveyAssessmentQuiz/Project/etc.GradingVerificationRecord GradesCertificationMet GoalsDigital CertificateFeeMarketingSocial MediaMOOC ListsWebsitesBudget
Preparation21PreparationMOOC PreparationIdentify ProfessorIdentify CourseIdentify potential MarketBusiness ProposalBusiness ObjectivesSupport of Top Mgt.Scope of workBudget
Challenge #1: MOOC PreparationPreparation for MOOCIdentify the SME (Professors)Which course? Demand? Global Interest?Business Model? Sustainable model?Support from top managementIdentify the Platform (Coursera, edX, Udacity, iVersity, etc.) Time: 100 hours per course (Kolowich, 2013)BudgetAbout US$50K per courseMarketing Plan
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MOOC Fundamental ConceptsMany researchers agree that more research and experimentation about the design of MOOCs is required [McAuley et al., 2010], [Ostashewski and Reid, 2012]Two existing perspective: xMOOC and cMOOC [Siemens, 2012a]xMOOC: adopt a cognitive-behaviorist lecture and knowledge dissemination pedagogical approach similar to that of traditional face-to-face cMOOCs: follow a more connectivist learning approach, where knowledge is found in the connections between people, and learning is the development and traversal of those connections23
MOOC: Development of Business and Design ModelsThe increase interest on MOOCs opens up opportunities for exploring new online pedagogies and business models in education (Kolowich, 2012), (Martin, 2012).
Designing and running a MOOC from scratch involves several issues of logistical, technological, pedagogical and financial nature that educators must face (McAuley et al., 2010).24
MOOC FrameworkThe MOOC Canvas is a simple and visual framework for educators that need to design a MOOC from scratch.
The MOOC Canvas is inspired by the ideas and structure of the Business Model Canvas [Osterwalder and Pigneur, 2010], but gathering the main issues of logistical, technological, pedagogical and financial nature that educators need to think of during the design of a MOOC25
MOOC Business Model[Osterwalder and Pigneur, 2010]26
MOOC Canvas Framework [Osterwalder and Pigneur, 2010]A total of 11 issues are addressed:Available Resources Category:Human ResourcesIntellectual resourcesEquipment (hardware and software resourcesPlatformDesign Decisions Category: General Description: Course name, duration and field/areaTarget learnersPedagogical approaches ((knowledge dissemination, connectivism, project-based learning, case-based learning, collaborative learning, active learning, etc.)Objectives and competencies pursued with the courseLearning contents that will be deliveredAssessment activities employedComplementary technologies that will support the MOOC27
MOOC Canvas Framework (Alario-Hoyos et al. 2014)28
Human: Who will be involved? Hire them? Experts? Multimedia TeamIntellectual: Resources, Learning Materials, pictures, video, etc. Equipment: Camera, Studio, Computers, etcPlatform: Delivery mode, How you going to deliver it? Video format? Text format?General Desc: Name, Duration, Topics, etcTarget: Who? Which group, professionals?, Pedagogical: Which approach? Connectivism, project-based, case-study, etc..Objectives: Learning Outcomes, Achievements, 28
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Content Design and Development30Content Design and DevelopmentCourse DesignCourse ObjectivesCourse DesignGather MaterialResearch/ReviewContent ProductionAssignments/ProjectsQuizzesReferences/LinksReading Materials
Video ProductionVideo RecordingVideo EditingTranscript Quality Review
Challenge #2: MOOC Content DevelopmentDo you know what it takes?Do you know how long it take to develop a MOOC Course?To design a course may take 6-12 months Cost: US$50K31
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32MOOC Content includes: Video lectureActivitiesAssessmentOnline instructionsPeer assessment, etc.
MOOC Content
33MOOC Content Development:It is a team effort
MOOC Content Design and DevelopmentCourse PreparationLearningGoalsOrganisematerialsPrepareScenarios(activities)Prepare proposalfor scenesReview materialsDevelop Digital ContentReview &Refine
Pilot (Test with Students)Questionnaire(Feedback)AnalysisRevise
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Course PreparationUnderstand MOOCPreview some MOOC CoursesIdentify development teamTitle & topics to be coveredPre-requisiteDetermine study duration
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Learning GoalsDetermine target audience (young students, adult, researchers)Determine Learning Goals (What is to be achieved by students?)Divide into topics and sub-topics (Learning Objects - LO)Determine the learning goals for each LOEach LO should be about 3-7 min.
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Organise the materials List LOsDetermine sequence of the LO Prepare materials for each LO:Select tools, pictures, diagrams, powerpoint slides, etc. Assignment, projects, Quiz, etc Review the goals for each LO. Is it achievable?
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Prepare Scenarios Create the storyboard Determine activities for the LO Activities: Problem Solving Case Study Video? Brainstorm - Discussion? Cognitive Reflecting? Coaching Peer feedback?38
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Prepare ScenariosLightAngle of incidence (Animation)
Angle of reflection (Video).Laws of refraction(LO2 Goals)5 min
Laws of reflection(LO1 Goals)4 minRefractive index (Problem Solving)
Critical angle (Experiment).
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Prepare Scenarios
Law of Reflection
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Prepare the specific scenes: Animation or video scenes
Prepare the scene on paper Draw sketches of your scene Indicate sequence of animation Prepare narration/script/subtitles Emphasis on important itemsKeep it simple
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Review Materials Review your materials Ensure the learning takes place Is there a better way to achieve the goals? Consider the likely questions that the student might ask - Have you addressed it?Get a committee (or another SME) to review materials
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Develop Digital Content
Create the scene using the various software Select a template/theme (background) Draw graphics/edit pictures/animations multimedia staff Video shooting Studio, Cameraman, Record the narration (VO talent) Video editing (include scene, scripts, etc.) The final format follow platform requirements. Assignments, quiz, projects use platform (e.g. edX)
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Review & Refine Review your digital content Content in context? Is the picture/animation/audio/video in context? Is there a better way to represent the context? Modify if necessary Check the quality of audio, video, picture, etc. Check download time (break up if necessary)
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Pilot Test & FeedbackConduct a pilot test with studentThey need to go through all the materialsProvide a feedback form/survey
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Analyse the feedback Take corrective actions Ready for deployment46Analyse, Revise and Deploy
Challenge #3: Resources (Incl. Cost)MOOC is expensive to createAverage: US$50,000Resources and Man-power: 100 hours per courseDo you have the experts? Hire?47
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Challenge #4: High Drop Out RateMOOC course can experience 80-90% drop out rateThis is expected in most open learning environment How to reduce drop-out rate?Pre-requisite / basic knowledgeCharge a small feeCertificationHighly interactive course Course or topics that has high demand
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Challenge #5: Focus on Learning Not Technology, but how we learn is important Focus on learning outcomes Technology should be the enabler Technology should make it better, fast and cheaper to learn Do it and improve it
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Course Deployment50Course DeploymentRun CourseStart & End DateInstructorsForums, Q&ASurveyAssessmentQuiz/Project/etc.GradingVerificationRecord GradesCertificationMet GoalsDigital CertificateFeeMarketingSocial MediaMOOC ListsWebsitesBudget
COURSERA: MOOC course developed by UM
https://class.coursera.org/coachingteachers-001/lecture/11
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Summary: Key considerations when developing contentGet top management supportGovernance simple structure to develop & monitor the projectForm a development teamTraining for the teamIdentify the skills required for each stage of developmentCommitment: workload, incentives, motivation, etc.Facilities: studio, video editing, audio recording, etc.Collaborate with other universities/college/partners.
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THANK YOUTerima Kasih53
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Opinion Pollhttps://b.socrative.com/login/student/Room: KELANAWho will resist most in adopting MOOC?StudentsAdministratorsLecturersIn future, there will be more degree programmes offered via MOOC?Agree Not SureDisagreeWill MOOC be a threat to universities?AgreeNot SureDisagree54