Best Practices for Building Partner Managed Services on AWS
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Transcript of Best Practices for Building Partner Managed Services on AWS
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
Best Practices for Building Partner
Managed Services on AWSKelly Hartman, Global Segment Leader, MSPs
Kyle Lichtenberg, Solutions Architect
In This Session…
• Managed Services: A Change Has Occurred
• Best Practices: View from AWS MSPs
• AWS: How we are Enabling this Delivery Model
Are Supported by
Cloud Operations
Enable Ongoing
Business Evolution
• Help customers reduce their
responsibility for managing/operating
applications & infrastructure
• Focus on continuous improvement
Are Proactive
in Nature
• Proactive Monitoring,
Management, Orchestration,
& Automation
How Does AWS Define Managed Services?
• SLAs that clearly define partner
obligations to the customer with
recourse if not met
Are Backed by
Contractual Terms
• People, processes, & tools to
support contractual obligations
Business solutions for customers that leverage the benefits of AWS and:
Managed Services
Then
• Automation of Incident Management
Systems
Now
• Distributed Ops with a Service Oriented
Architecture (SOA)
• Hardware-Based Solutions– CPE or Provider Owned
• Proactive SLAs– Based on Devices Under Management
• Centralized Operations– NOC
• Capital Outlay or OPEX Costs
• Engineering Resources Required Onsite
for Complicated Fixes/Equipment
Replacement
• Engineers Manipulate Software-Defined
Infrastructure to Resolve Issues
• Automation of Incident Management
Systems, Event Correlation, & Fixes
• Proactive SLAs– Based on Overall Solution/Application Performance
• Software or Cloud-Based Solutions
• Utility-Based Costs
Comprehensive Understanding of AWS Services and Features
Reset of Roles, Functions, and Processes to Support DevOps
You Need to Specialize
New Financial Models & Contracts
It Means….
Compute Amazon Elastic Compute Cloud (Amazon EC2)
Amazon Elastic Block Store (Amazon EBS)
Elastic Load Balancing (ELB)
Networking Amazon Virtual Private Cloud (Amazon VPC)
AWS Direct Connect
Amazon Route 53
Databases Amazon Relational Database Service (Amazon RDS)
Amazon ElastiCache
Storage and Content
Distribution
Amazon Simple Storage Service (Amazon S3)
Amazon Glacier
Amazon CloudFront
AWS Storage Gateway
Application Services Amazon Simple Queue Service (Amazon SQS)
Amazon Simple Email Service (Amazon SES)
Deployment and
Management
AWS Elastic Beanstalk
AWS CloudFormation
AWS OpsWorks
Administration and Security AWS Directory Service
AWS Identity and Access Management (IAM)
AWS CloudTrail
Amazon CloudWatch
AWS Trusted Advisor
Mobile Services Amazon Simple Notification Service (SNS)
Core Managed Service
Capabilities
Application Migration & Management
Hybrid IT Expertise
Custom Application Development for Managed Environments
Industry Expertise & Compliance
AWS Managed Service Program
Business
Capability
Identifiers
Technical
Capability
Identifiers
Data Management
Specialist
Application Development
Specialist
Mobile
Services Specialist
End User Services
Specialist
Third-Party Capabilities Validation Audit
Lifecycle Approach
Discover Plan Migrate Integrate Validate Operate Optimize
Traditional MSP
AWS MSP
Fixed managed services fee, included AWS spend
Pros:
• Traditional MSP sales model
• Margin found in gained efficiencies
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ost
($)
AWS Spend Managed Services Fee
Cons:
• Antithetical to AWS mindset
• Unexpected spikes will come out of partner’s pocket
AWS Spend % Uplift
Pros:
• Easy to explain, easy to sell
• Maps to the scaling nature of AWS
Cons:
• Can result in wildly varying costs not grounded in required support activity
• Partner disincentivized to drive down costs
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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($)
AWS Spend Managed Services Fee
Fixed managed services fee, pass-through AWS
spend
Pros:
• Best aligns with customer interests
• Predictable revenue stream
Cons:
• Billing can be complex in resell model
• Low margin requires tight management of separation of responsibilities
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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AWS Spend Managed Services Fee
Enterprise
ApplicationsVirtual Desktop Sharing & Collaboration
Platform
Services
Analytics
Hadoop
Real-time
Streaming Data
Data
Warehouse
Data
Pipelines
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Search
Deployment & Management
One-click web
app deployment
Dev/ops resource
management
Resource
Templates
Mobile Services
Identity
Sync
Mobile
Analytics
Push
Notifications
Administration
& SecurityIdentity
Management
Access
Control
Usage
Auditing
Key
Storage
Monitoring
And Logs
Core
Services
Compute(VMs, Auto Scaling
and Load Balancing)
Storage(Object, Block
and Archival)
CDNDatabases(Relational, NoSQL,
Caching)
Networking(VPC, Direct
Connect, DNS)
Infrastructure Regions Availability Zones Points of Presence
AWS Managed Service ProgramRequirements & Benefits
Eligible for Free AWS
Usage Credits for
Development
Eligible for Free AWS
Usage Credits for
Customer Proof of
Concepts
Eligible for FastTrack
Funding Package
Access to NDA Roadmap
Webinars
Managed Service Partner
Logo
Co-Participation at AWS
& Industry Events
Sales Team Showcase
Eligible for Marketing
Funds, Programs, &
Campaigns
Placement in the AWS
Partner Directory as an
AWS Managed Service
Partner
Eligible for AWS ProServ
Engagements &
Workshops
Access to MSP Best
Practice Guides,
Whitepapers, & Resource
Library
Eligible for Additional
AWS Training Subsidies
Reduced Price
Certification Boot Camp
Class and Free Practice
Exam Voucher
Get Started Today!
Visit the AWS Managed Service Program Webpage & Sign Up for
MSP Communications
www.aws.amazon.com/partners/managed-service/
Visit the APN Portal “Managed Service Provider” Tab
https://www.apn-portal.com/apex/SiteLogin
Visit the AWS Training and Certification Center
http://aws.amazon.com/certification/