Best Practice Websites to Showcase Online Learning
-
date post
12-Sep-2014 -
Category
Business
-
view
10 -
download
0
description
Transcript of Best Practice Websites to Showcase Online Learning
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Best Practice Websites Best Practice Websites Showcasing Online ProgramsShowcasing Online Programs
Marketing Online ProgramsMarketing Online ProgramsOctober 28-29, 2010October 28-29, 2010
Washington, D.C.Washington, D.C.
22Bob Johnson Consulting, LLCBob Johnson Consulting, LLC
6 key points about anything online…6 key points about anything online…
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33
The Golden Rule…The Golden Rule…
5 seconds to connect
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44
Key to website success:Key to website success:
Easy task completion
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 555
Enrolled online students… #1Enrolled online students… #1
20% 15% 10% 5% 0% 5% 10%
Up-to-date
Accurate
Complete
Language
Contact
Participation
Open
Recommendations
Search
Navigation
Layout
Visual appeal
Speed
Negative votes Positive votes
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 666
Enrolled online students… #2Enrolled online students… #2
10% 5% 0% 5% 10% 15%
Up-to-date
Accurate
Complete
Language
Contact
Participation
Open
Recommendations
Search
Menus and Links
Layout
Visual appeal
Speed
Negative votes Positive votes
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77
Basic design points…Basic design points…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 88
Design to highlight top tasks…Design to highlight top tasks…http://www.worldcampus.psu.edu/http://www.worldcampus.psu.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 99
Top Task: What Programs are Offered?Top Task: What Programs are Offered?http://www.umassonline.net/http://www.umassonline.net/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1010
Drop-down menu helps program task…Drop-down menu helps program task…http://www.waldenu.edu/http://www.waldenu.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1111
Design to scan in 5 seconds…Design to scan in 5 seconds…http://www.waldenu.edu/Tuition-and-Financial-Aid.htmhttp://www.waldenu.edu/Tuition-and-Financial-Aid.htm
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1212
Consistent contact points…Consistent contact points…http://www.mbaregis.com/http://www.mbaregis.com/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313
If you want more online inquiries If you want more online inquiries use short forms…use short forms…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414
Inquiry form: Keep it simpleInquiry form: Keep it simplehttp://www.northeastern.edu/online/request-info.asphttp://www.northeastern.edu/online/request-info.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515
Inquire from the home page…Inquire from the home page…http://www.ncu.edu/http://www.ncu.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616
Be clear about program costs…Be clear about program costs…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717
Program cost from the home page…Program cost from the home page…http://www.ncu.edu/http://www.ncu.edu/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818
Competitive cost comparison… #1Competitive cost comparison… #1http://www.mbaregis.com/tuition-finaid.phphttp://www.mbaregis.com/tuition-finaid.php
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919
Competitive cost comparison… #2Competitive cost comparison… #2http://www.northeastern.edu/online/our-advantage-bachelors-http://www.northeastern.edu/online/our-advantage-bachelors-
degree-tuition-comparison.aspdegree-tuition-comparison.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
About your faculty…About your faculty…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
Who teaches in your program?Who teaches in your program?http://www.mph.lumc.edu/faculty.htmlhttp://www.mph.lumc.edu/faculty.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222
Can you scan faculty info?Can you scan faculty info?http://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htmhttp://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htm
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
How qualified are the faculty?How qualified are the faculty?http://www.northeastern.edu/online/faculty-certification.asphttp://www.northeastern.edu/online/faculty-certification.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Dealing with obstacles…Dealing with obstacles…http://www.franklin.edu/online-learning/myths-of-online-education/http://www.franklin.edu/online-learning/myths-of-online-education/
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
What is online learning like?What is online learning like?
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
What’s makes online courses different?What’s makes online courses different?http://www.linfield.edu/dce/online-college-guide.htmlhttp://www.linfield.edu/dce/online-college-guide.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
Access to course delivery system?Access to course delivery system?http://www.bu.edu/online/prospective_students/demo/index.htmlhttp://www.bu.edu/online/prospective_students/demo/index.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2828
What do the course codes lead?What do the course codes lead?
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2929
Better to use a detailed video intro?Better to use a detailed video intro?http://www.northeastern.edu/online/northeastern-online-demo.asphttp://www.northeastern.edu/online/northeastern-online-demo.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3030
In summary…In summary…
Never forget… 5 seconds to connectNever forget… 5 seconds to connect
Top task… what programs do you offer?Top task… what programs do you offer?
Design… keep it simple, consistentDesign… keep it simple, consistent
Inquiry forms… short forms work betterInquiry forms… short forms work better
Cost… be transparentCost… be transparent
Faculty… who will teach my courses?Faculty… who will teach my courses?
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131
Thank You!Thank You!
Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident
Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068
248.766.6425 248.766.6425
[email protected]@bobjohnsonconsulting.comCustomer Carewords Website Research Customer Carewords Website Research
www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com