Best practice in fair trade campaigning:

drawing on Traidcraft’s experience

Paul Chandler

What are you trying to achieve?

• Policy change• Media profile; creating

awareness

What are you trying to achieve?

• Policy change• Media profile; creating

awareness• Changing behaviour• Supporter engagement• Supporter recruitment

What are you trying to achieve?

• Policy change• Media profile; creating

awareness• Changing behaviour• Supporter engagement• Supporter recruitment• More sales• Fundraising

Who are your principal targets?

• Politicians• Civil servants• Business leaders• General public• Target groups

Choosing appropriate means

• Petitions• Letters• Postcards

Choosing appropriate means

• Petitions• Letters• Postcards• Marches/

demonstrations• Publicity stunts

Choosing appropriate means

• Petitions• Letters• Postcards• Marches/

demonstrations• Publicity stunts• Lobbying

Getting messaging right

• Make it clear• Keep it simple

Getting messaging right

• Make it clear• Keep it simple• Be realistic and credible• Remember your

audience

Evidence and research

Resources

Working with partners

Be persistent

Be creative and fun!

http://www.traidcraft.co.uk/campaign-resources

Traidcraft campaigns toolkit – downloadable for free