Best practice for BHO

Lise Halskovwww.lisehalskov.com

Examples from OnlineHaj

Weekly show

• One hangout a week• Interviews or presentations

with online marketing experts

• Around 1 hour each• It’s free• Between 20 to 70 viewers

Why?

• I establish myself as the go-to place to find solid online marketing advice

• I collect lots of e-mails• My guests do a lot of the promotion• The YouTube videos bring in a lot of traffic• I get potential buyers for my own online

marketing services• I learn af lot!

Before the hangout

• I have designed templates for pretty much everything in order to save time and keep branding consistent (favorite tool: Canva.com)

• I plan the interviews 1-2 months in advance• I have started getting e-mails from folks who

would like to be on the show• Prepare your guests for the show (run tests)

Filling up the hangouts

• E-mails• Facebook events• Google+ events• Twitter, LinkedIn, Instagram• List of hangouts on website• Let your guests promote the event too

During the hangout

• Log on ½ hour before start• Speak with guest to make them feel

comfortable• Tjek that their presentation shows up right• Write welcome and chat with viewers – make

them comfortable with writing to you• Go on-line 5-10 minutes before start and get

the conversation going

After the hangout

• Trim the YouTube recording• Upload Custom thumbnail – write description

with keywords• Create visuals for the blogpost• Embed on the website and add links, etc• Promote the video – same channels as before• Send thank you and update to the guest and

ask them to promote the recording• Remember to add the new e-mails to your list

Important learnings

• It’s not self-explanatory how to log on for my guests

• You need to remember to tell your viewers that they might run into problems with Internet Explorer and occ. Safari

• Relax and have fun – your audience loves it• Just get started – as one of my guests on the

show puts it: Perfect is the enemy of done

Can I help you?

• www.lisehalskov.com• Google+• LinkedIn

• contact@lisehalskov.com