Best of the Branded Web - July 2013
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Transcript of Best of the Branded Web - July 2013
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JULY 2013
Best of the branded web
@TheMarkCarroll
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no cynicism just the best bits to help
inspire you to make better content
a round up of the best content from
across the web this month
@TheMarkCarroll
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Videos
Part 1
@TheMarkCarroll
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Danny MacAskill’s Imaginate
As usual Red Bull haven’t done things by halves. Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill's Imaginate sees Danny take a completely different approach to riding. Enter Danny's mind and enjoy.
Watch the video
@TheMarkCarroll
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Carling Royal Baby ad
One of the better branded attempts at Newsjacking the arrival of the Royal Baby. Put live as soon as the news broke about, clearly they had two versions lined up depending on the news.
See the video
@TheMarkCarroll
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Clam Kings
A nice take on all of the ridiculous dramatic reality shows which seem to pop up on a weekly basis.
See the video
@TheMarkCarroll
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Web
Part 2
@TheMarkCarroll
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BA – Picture your holiday
A nice site from BA, playing on the popularity of the visual web (Pinterest, Fancy, Tumblr) pick out the images which best fit what your looking for and have holidays recommended based on those pics.
See the site
@TheMarkCarroll
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Wrangler 404
Good 404 pages have become a regular occurrence. It had been a while since I had actually encountered one for a real reason.
Go to the site
@TheMarkCarroll
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RAV4 outdoor website
Putting a website into the real world and interacting by riding through it. Nice idea and good fit for the brand.
Watch the video here
@TheMarkCarroll
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Social
Part 3
@TheMarkCarroll
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Adidas #hitthewinnerWe’ll see plenty more of these twitter specific larger campaigns, but this was a good simple one. Playing along during Andy Murray Wimbledon matches.
See more
@TheMarkCarroll
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Mobile
Part 4
@TheMarkCarroll
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Kontor Records
Vinyl sales are on the up again, was nice to see this piece of DM activity integrate new technology to create a great campaign.
See the video
@TheMarkCarroll
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Lynx Get Le Girl AppLanguage barrier? What language barrier? An app which gives you chat up lines to try whilst you’re abroad. Challenge your mates in the Chat Up Challenge – you might get le girl or you might get a slap in the face.
More about the app
@TheMarkCarroll
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Serato control appDigital DJing keeps getting more digital and even cheaper. Now you can turn your iPad into an external controller with some real nice interface features.
Find out more
@TheMarkCarroll
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Book Of The Month
Mobile First by Luke Wroblewski
Whether you know anything about mobile or not this is definitely a good starting point but
also if you do know your stuff, it’s a pretty good round up of
the current state of the mobile landscape. Best practice small and large.
@TheMarkCarroll
More on Amazon
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More Next
Month
@TheMarkCarroll
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