Best of Digital Campaigns - EBG "Social Media & Mobile" 2011
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Best of Digital & Social Media Campaigns Christophe Lauer – 22 Nov. 2011 – Paris, France
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Notre sélection des meilleures campagnes du marketing digital de ces derniers mois. // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently. Find more details, and even more campaigns here on my blog: http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/ Christophe Lauer, Business Development Manager and Social Media Strategy Lead, Valtech
Transcript of Best of Digital Campaigns - EBG "Social Media & Mobile" 2011
Best of Digital & Social Media Campaigns
Christophe Lauer – 22 Nov. 2011 – Paris, France
Lars Silberbauer Social Media Director, LEGO Grouptwitter: @larssilbauer
Sveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkir
Maxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbier
Christophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer
►CATEGORY 1: Tourism and Travels
► 3 : Ireland « Nick and Sam’s Roadtrip »
► 2 : The « Mexico Taxi Project »
► 1 : Switzerland « Sebi and Paul »
#3 Ireland « Nick and Sam’s Roadtrip »
http://www.discoverireland.com/gb/campaigns/roadtrip/
#2 The Mexico Taxi Project
http://mexicotaxiproject.com/
#1 Switzerland « Sebi and Paul »
http://chat.myswitzerland.com/
►CATEGORY 2: e-commerce and Retail
► 3 : Macy’s « Believe-O-Magic »
► 2 : Turkcell Tweets
► 1 : Tesco : Homeplus virtual stores in Korea
#3 Macy’s « Believe O Magic »
http://www.youtube.com/watch?v=xvzRXy3J0Z0
#2 Turkcell Tweets
http://www.youtube.com/watch?feature=player_embedded&v=PSgk7YOigG8
Submitted by Gregory Pouy - @gregfromparis
#1 Tesco in Korean subway
http://www.viralblog.com/mobile-and-apps/virtual-shopping-in-the-subway/
►CATEGORY 3: Banks and financials
► 3 : Caisse d’Epargne « Envers du Web »
► 3 : BNP Paribas « Parlons vrai »
► 2 : Garanti Bank « Last customer not using online banking »
► 1 : NAB « Break Up »
#3-bis Caisse d’Epargne
http://www.youtube.com/watch?v=uxAfOeJxd1M
#3 BNP Paribas « Parlons vrai »
http://www.youtube.com/watch?feature=player_embedded&v=l9vehxJc3xc
#2 Garanti Bank « Last customer… »
http://www.youtube.com/watch?feature=player_embedded&v=dQ93ONkAKFs#!
►CATEGORY 4: Cars and Automotive
► 3 : Chevy Sonic « Let’s do it »
► 2 : Mercedes « The tweet race »
► 2 : Mercedes « Escape the Map »
► 1 : Nissan Leaf
#2 Mercedes « The tweet race »
http://www.mbtweetrace.com/mercedes/map http://vimeo.com/22300987
#2 Mercedes « Escape the Map »
http://www.escapethemap.co.uk/
#1 Nissan Leaf
http://www.nissanusa.com/leaf-electric-car/index?intcmp=home_ev_micro.Promo.Homepage.Home.P1#/leaf-electric-car/
index
Video: Nissan LEAF
Visit this page:http://www.awardshowcase.net/thenewcar/
And click the play button!
►CATEGORY 5: Luxury, Cosmetics and Fragrances
► 3 : Biotherm Hommes « Moustag »
► 2 : Oscar de la Renta « Facebook Shop »
►1 : Longchamp « Keep on Riding »
#3 Biotherm « Moustag »
http://www.facebook.com/BiothermCanada?sk=app_229196860467723
#2 Oscar de la Renta
http://www.facebook.com/oscardelarenta?sk=app_229637540434446
#1 Longchamp « Keep on Riding »
Submitted by Nicolas Halftermeyer, thanks Nicolas !
http://www.youtube.com/user/LongchampParis?ob=5
Like what you see?
You can find more about these campaigns and also some extras on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg
/
Yes, it‘s in French, sorry. May be you can give Google Translate a try if you don‘t read French...
(FUN BONUS)The all-time best integrated campaign!
http://www.youtube.com/watch?v=FOcujXpbkhg
THANK YOU!Lars Silberbauer Social Media Director, LEGO Grouptwitter: @larssilbauer
Sveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkir
Maxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbier
Christophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer
