Best of 2013 Best Entertainment & Technology as voted by GB Public 16-64

January 2014

contact

Steve Evans technology & entertainment

sevans@harrisinteractive.com +44 (0)7849 172 341

2 2

technology brand of the year

device of the year

band/artist of the year

movie of the year

PC/console game of the year

The results disclosed in this report may not be used for advertising, marketing, or promotional

purposes without the prior written consent of Harris Interactive. Products and brand names

are trademarks or registered trademarks of their respective owners

Conducted via the Harris PollTM

Online

Omnibus 7-13 January 2014

2,102 GB respondents aged 16-64 were

surveyed, weighted to be representative of

national demographics

All questions were unprompted –

respondents chose their best of the year by

typing in their response and respondents

could vote for up to three items per category

Best of 2013

Movie of the Year 19.7%

9.2%

8.5%

8.5%

8.3%

6.7%

5.3%

5.2%

4.8%

3.9%

3.9%

3.5%

3.5%

3.0%

2.8%

2.8%

2.7%

2.5%

2.4%

2.4%

2.2%

2.1%

1.9%

1.9%

1.9%

The Hobbit: The Desolation of Smaug

Iron Man 3

Gravity

The Hunger Games: Catching Fire

Despicable Me 2

Star Trek Into Darkness

Thor: The Dark World

Man Of Steel

Fast & Furious 6

Frozen

Monsters University

Django Unchained

World War Z

Les Miserables

The Great Gatsby

Rush

Elysium

Philomena

Alan Partridge: Alpha Papa

Pacific Rim

The Wolverine

Captain Philips

Hangover 3

Now You See Me

The Croods

% of respondents casting a vote - unprompted

Winner

The Hobbit sequel A clear winner, with more than double the number of votes of

runner-up Iron Man 3.

Steve Coogan films feature twice in the top 25 with Alpha Papa and Philomena, also the most highly

ranked British films.

Best of 2013

Band/artist of the Year 4.8%

4.4%

3.8%

3.7%

3.7%

3.6%

3.5%

3.2%

3.2%

3.1%

3.1%

3.1%

3.0%

2.8%

2.5%

2.3%

2.2%

2.2%

2.1%

2.0%

2.0%

2.0%

1.9%

1.9%

1.8%

Robbie Williams

One Direction

Ellie Goulding

Gary Barlow

Katy Perry

Adele

Rihanna

Bastille

Olly Murs

Arctic Monkeys

Beyoncé

Eminem

Avicii

Coldplay

Lady Gaga

Pink

Bruno Mars

Daft Punk

Sam Bailey

Emeli Sandé

Mumford & Sons

Robin Thicke

Lily Allen

Michael Bublé

Take That

Winner

Robbie Williams Old wins over new as Robbie

edges out One Direction for the most votes for band/artist of

the year.

It’s great to see that 5 out of the top 6 artists are British, with

Katy Perry and Rihanna leading the voting for overseas artists.

% of respondents casting a vote - unprompted

Best of 2013

Console/PC Game of the Year

30.6%

19.3%

13.4%

7.8%

4.9%

4.7%

3.1%

3.1%

2.6%

2.5%

2.0%

2.0%

1.8%

GTA V

FIFA 13/14

Call of Duty: Ghosts

Assassin's Creed IV: Black Flag

The Last of Us

Battlefield 4

The Sims 3

Tomb Raider

Batman: Arkham Origins

Just Dance

Call of Duty: Black Ops 2

Football Manager

Bioshock Infinite

Winner

GTA V Rockstar’s GTA V, the biggest

selling game of 2013, is a clear winner.

EA’s FIFA and Activision’s Call of Duty: Ghosts, take second and

third place respectively.

% of respondents casting a vote (gamers) - unprompted

Best of 2013

Technology Brand of the Year 66.2%

44.8%

14.6%

6.1%

5.6%

5.3%

5.3%

5.1%

4.9%

4.4%

3.1%

1.7%

1.6%

1.4%

1.3%

0.8%

0.7%

Apple/iPhone/iPad

Samsung/Galaxy

Sony/Xperia

Google/Android/Nexus

Microsoft/Windows

PlayStation

Xbox

Amazon/Kindle

Nokia/Lumia

HTC

LG

Panasonic

HP

Nintendo

BlackBerry

Dell

Lenovo

Winner

Apple Apple (including iPhone and iPad) is the clear winner, with

2 in 3 of those voting choosing it as Technology

Brand of the Year.

Samsung and its Galaxy range also feature very strongly.

% of respondents casting a vote - unprompted

Best of 2013

Device of the Year 28.9%

15.4%

14.1%

10.0%

9.4%

8.2%

6.5%

5.3%

3.9%

3.3%

2.7%

2.5%

2.5%

2.4%

1.8%

1.8%

1.3%

0.9%

iPhone 5s/5c

PlayStation 4

Xbox One

iPad Air

Samsung Galaxy S4

iPad (unspecified)

iPhone

Kindle Fire

iPad mini

Galaxy tablet

Apple (unspecified)

HTC One

Nokia/Lumia

Nexus 7

Galaxy Note 3

Surface/Surface Pro

Google Glass

Hudl

Winner

Apple iPhone 5 The iPhone 5S/5C smartphone

voted as device of the year makes it a double win for Apple.

The two latest games consoles edge ahead of Apple’s latest iPad

and the Samsung Galaxy S4.

% of respondents casting a vote - unprompted

about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer

we offer a full range of services for both quant and qual research, including:

the UK’s most comprehensive tracker of social media – see here

concept testing

product/service launching, including pack testing

new product development

pathways to purchase

product/service configuration

communications testing and tracking

brand equity / extension / tracking

satisfaction, loyalty & stakeholder relationships

segmentation

market sizing / share / opportunities

youth and kids research

employee research

global omnibus research

state-of-the-art qualitative techniques

8

our contact details

Steve Evans – entertainment & technology sevans@harrisinteractive.com 07849 172 341

Lee Langford – technology & telecoms llangford@harrisinteractive.com 07966 339 606

Denholm Scotford – business development dscotford@harrisinteractive.com 07989 388 164

Pete Cooke – sector head pcooke@harrisinteractive.com 07989 387 093

http://www.harrisinteractive.com/uk/