Best Internet
-
Upload
gaumina -
Category
Technology
-
view
568 -
download
6
description
Transcript of Best Internet
![Page 1: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/1.jpg)
![Page 2: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/2.jpg)
![Page 3: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/3.jpg)
SĖKMĖS MOKESČIU PAREMTA RINKODARA
GAUMINA
![Page 4: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/4.jpg)
Coca Cola
New system for the advertisers that do work for our 400 brand s.
Rather than paying agencies for hours worked, Coke will pay for results achieved.
S. Armstrong, head of digital @ Coca Cola 2009
![Page 5: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/5.jpg)
P&G
“They are more accountable now.
It’s about total consumer engagement and brand building.”
R. DelCore, head of finance @ P&G 2009
![Page 6: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/6.jpg)
Virgin America
"The pitch was unlike all the rest.
They never even mentioned ads.
They were telling us how we could make more money.“
S. Kramer, head of marketing @ Virgin 2007
![Page 7: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/7.jpg)
WHEN DO WE START?
Kiti• Domino’s Pizza
• Converse
• Burger King
Lietuvoje
• Estrella
• Pieno žvaigždės
• Westexpress
![Page 8: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/8.jpg)
ŠIS PRINCIPAS NĖRA NAUJAS
GAUMINA
![Page 9: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/9.jpg)
Menas
![Page 10: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/10.jpg)
Sportas
![Page 11: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/11.jpg)
Muzika
![Page 12: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/12.jpg)
Knygos
![Page 13: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/13.jpg)
Stipendijos gavimas
![Page 14: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/14.jpg)
Darbuotojų procentai
![Page 15: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/15.jpg)
WHEN DO WE START?
Sėkme paremti verslo santykiai
• Skolų išieškojimas
• ES paraiškos
• Teisininkai
• Investiciniai konsultantai
• Kai kurie gamybiniai projektai
![Page 16: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/16.jpg)
VEIKIMO PRINCIPAS REKLAMOJE
GAUMINA
![Page 17: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/17.jpg)
Veikimo principas
• ANKSČIAU: užsakovas ir agentūra susitaria valandos/projekto kainą iš anksto.
• DABAR: užsakovas padengia agentūros savikainą, gamybos kaštus, o pelnas yra uždirbamas iš sėkmės mokesčio.
![Page 18: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/18.jpg)
Vienas briefas
Visi sėdi prie vieno stalo
![Page 19: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/19.jpg)
Įvairūs rizikos modeliai
Agentūra nusprendžia kaip dirbs su partneriais
![Page 20: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/20.jpg)
Tiesioginis bendravimas
![Page 21: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/21.jpg)
MATAVIMAS
GAUMINA
![Page 22: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/22.jpg)
Matavimo metodai
Vienas kanalas / Metiniai įmonės rezultatai
![Page 23: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/23.jpg)
Periodas
Laiko / Projektinis / Abu
![Page 24: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/24.jpg)
Rezultato pavyzdžiai
• Pardavimai
• Įeinantys kontaktai
• Vartotojų duomenys
• Interakcijos kaina
• Video klipo pežiūros iki galo
![Page 25: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/25.jpg)
Atsiskaitymas už metinį rezultatą P&G
• Pajamos
• Rinkos dalis
• Kokybinis vertinimas
![Page 26: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/26.jpg)
WHEN DO WE START?
Reklamos kategorijoje• Anomaly
• Omelet
• Geary interactive
• Button
• Crispin, Porter + Bogusky, Grey, Leo Burnett, Publicis, Mother, Saatchi & Saatchi ir kt.
• Gaumina
![Page 27: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/27.jpg)
PROBLEMOS
GAUMINA
![Page 28: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/28.jpg)
Neįmanomi tikslai
![Page 29: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/29.jpg)
Patirties nebuvimas
Niekas nežino nuo ko atsispirti
![Page 30: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/30.jpg)
Daugiau darbo klientui
![Page 31: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/31.jpg)
Kanalai
Tas, kuris prisiima riziką, valdo visus kanalus
![Page 32: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/32.jpg)
Kaip einasiP&G:
5 prekės ženklai (2007)
12 prekės ženklų (2009)
Coca Cola:
5 rinkos (2008)
35 rinkos (2009)
visi iki vieno (2011)
![Page 33: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/33.jpg)
KELI PAVYZDŽIAI
GAUMINA
![Page 34: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/34.jpg)
Converse
• Biudžetas 100.000 USD
• Tikslas – atpiginti vieną interakciją
• Interakcija – apsilankymas www arba video peržiūra
![Page 35: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/35.jpg)
Converse
![Page 36: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/36.jpg)
Converse
![Page 37: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/37.jpg)
Converse
![Page 38: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/38.jpg)
Converse
• 600.000 unikalių lankytojų
• 2600 % sumažinta vienos interakcijos kaina
![Page 39: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/39.jpg)
Keep a child alive
![Page 40: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/40.jpg)
Keep a child alive
![Page 41: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/41.jpg)
Keep a child alive
![Page 42: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/42.jpg)
Keep a child alive
![Page 43: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/43.jpg)
Keep a child alive
![Page 44: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/44.jpg)
Keep a child alive
• Gauta medijos už 50.000.000 USD
• Surinkta 100.000 USD
• Kaštai 600 USD
![Page 45: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/45.jpg)
Pieno žvaigždės
1. 07 15 startas.
2. 08 15 Tikslas pasiektas.
3. 09 15 Tikslas x 6
![Page 46: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/46.jpg)
APIBENDRINIMAS
GAUMINA
![Page 47: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/47.jpg)
WHEN DO WE START?
600 USD
• Vieno puslapio tinklapį su aukojimo funkcija ir prastu dizainu.
• Atvilioti 1000 - 2000 internautų.
• Nusipirkti vieną mažą skelbimą laikraštyje.
![Page 48: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/48.jpg)
Principas Lietuvoje
1. Tikime tikslo pasiekimo realumu.
2. Sutariame dėl rezultato matavimo principo.
3. Darome vieną projektą vienu metu.
![Page 49: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/49.jpg)
Žodis Andriui
![Page 50: Best Internet](https://reader033.fdocuments.net/reader033/viewer/2022052600/5584b3e4d8b42a85768b485c/html5/thumbnails/50.jpg)
AČIŪ!!!
(Twitteris tuščias nes dirbam)