Meet

Renit Shah

DDubai is also known for being one ofthe safest cities in the world which isa biDubai is also known for being oneof the safest cities in the world whichis a big plus for me and also my clients.You can walk anywhere and at anytime knowing you are totally safe-something you couldn’t do if you arein nearby Europe or downtown L.A. Iguess you could say that I caught thefever for all that Dubai is and it is the

BRAD:

Ask anyone buying or selling high end real estate in Dubai and they would have eitherworked with or heard of Renit Shah. This agent is so hot and relevant that even a quicksearch on Google “Best Agent Dubai” shows that indeed Renit Shah is the man of choicewhen it comes to dealing with High End Real Estate in Dubai.

What in your eyes makes Dubai an attractiveplace?

I am attracted to Dubai because of the energyit has. It’s a fast paced city that has developedand is continuing to develop at an immensespeed. I like the fact that there are peopleliving and working together harmoniously fromall over the world with mutual respect.

Dubai is also known for being one of the safestcities in the world which is a big plus for meand also my clients. You can walk anywhereand at any time knowing you are totally safe-something you couldn’t do if you are innearby Europe or downtown L.A. I guess youcould say that I caught the fever for all thatDubai is, and it is the reason I am here.

What would you say a high end buyer or sellershould be clear about before picking their agent of

choice?

Unfortunately, as in most countries, getting into the realestate industry is very easy. Take a real estate exam, andyou have made it. I believe that there should be more toit. In most businesses, the age old principle is that 80%of the business is done by 20% of the people. In Dubai’sreal estate market, it is probably a mind boggling 94% to6%! Given this reality, is there any wonder why there isso much dissatisfaction from consumers who don’t takethe time to correctly choose the right agent? It is reallyeasy to get stuck with an agent who does not do muchbusiness, is unable to cater to your needs or worst yet lacksin their work ethics.

What three tips can you leave us with about having ahigh end real estate property attractively listed?

Remember that real estate marketing is all aboutpresentation and standing out from the rest of thecompetition. It is not enough just to be included in themost common real estate listing sites.

1. Your chosen agent should have numerous photos whenpresenting your home, detailed descriptions highlightingyour property’s best attributes, and an embeddable virtualtour. Surveys show that buyers looking online actuallyskip the homes that only have a couple of photos with nodescriptions. This is a huge marketing mistake commonlydone by real estate agents in Dubai.

2. Make sure your real estate agent of choice shows youexactly what your home will look like online. Review thedetails you know about your property making sure thedetails are correct. Ensure that the description is accurateand attractive. Feel free to add any selling points missed.You want your property to have the maximum impact onfirst glance. As the old saying goes, “first impressionslast!”

3. I can’t stress enough a simple fact that many sellers donot check out agents before choosing the right one. I urgeyou to take the time to do so. You would be flabbergastedif you knew what a poor job some agents do marketinghomes or even marketing at all! When a client comes tome to sell or buy a high end piece of real estate in Dubai,I am clear about taking every step to provide the solutionfor my clients. They are expecting the job to get done. Iget it done.

“As a home selleryou will be payingan agent quite abit of money tosell yourproperty.”

If I had a piece of high end real estate tosell in Dubai, would you market my

property online or offline?

Agents need to have a strong understanding ofboth offline, online and social mediamarketing. Over 90% of all buyers find theirhome online. Print media is not as affective asit used to be. For example just look at theproperty section in the local newspaper, thenumber of pages and listings have reducedconsiderably. The agent you decide to go aheadwith should be marketing your homeEVERYWHERE!

Chatwith BRAD:

Brad@BestAgentDubai.com

[ . I take my job seriously, moreimportantly I take my clients’ trust

seriously. �]

What is the difference between a goodand a great agent?

The ability to market a property correctly isimperative. Listing a property is simple. It islike having a book sitting on the self at a bookstore. It’s only the start. There is so muchmore to it. Marketing a property and havingit in front of the right audience in order for itto sell is comparable to achieving a Best Sellerstatus. I have seen many properties listed thenleft high and dry. Others have been advertisedon the usual real estate portals with poordescriptions, incorrect details and pictures thatare not even of the actual property. I find suchthings show the lazy, unprofessional andincompetent reality many consumers haveexperienced with some agents. Today youcan’t simply expect a response from an advert.An agent who knows what he or she is doingknows that there is much more to it.

There is no better recommendation than a track record of success. As a home seller youwill be paying an agent quite a bit of money to sell your property. It is imperative thatyou have the confidence in knowing that your property will be handled by a professional

who will get you the results you desire rather than waste your valuable time. Why not work withthe BEST REAL ESTATE AGENT in Dubai (BRAD)?

Not many agents in Dubai have their ownwebsite. Yet you are somewhat of a

celebrity online with your own website,facebook fanpage, a huge following ontwitter and many promotional youtube

videos? You seem to have invested a lot inyourself. Why?

Thank you for noticing that. Indeed I am thefirst agent in Dubai to have my own web siteand to have invested heavily in being dominantonline. This is a very important considerationwhen you are hiring an agent. There are over2,000 real estate agencies and over 20,000agents. You need to have an agent who candeliver results. You would want to know thatthe person you trust with your real estate needshas the presence and established network ofbuyers and sellers to make things happen. Ihave clients who come from different cornersof the world and am able to connect buyers andsellers in unimaginable ways. I take my jobseriously, more importantly I take my clients’trust seriously. I can tell you that myinvestment and way of dealing is appreciatedby my clients who have come back with theirreturn business and plenty of recommendations

Your web site is different to most. Youblog and it’s more personal which is

considerably different from traditionalreal estate websites. Do you find that the

world of blogging helps you sell yourproperties?

Indeed I have chosen to have a more personalwebsite, which is counter intuitive to mostagents’ way of thinking. The niche market thatI work in is high end real estate focused moreso on personal relationships. Time and time Ihave had people call to specifically have memarket their property or find them the specificpiece of real estate they need. do believe thatreal estate blogs are great vehicles to promoteproperties. You can create blog articles abouta home and promote its best attributes usingmultiple photos and descriptions. Using blogsalso help s ensures that the site is constantlyrefreshed and not out of date. I find bloggingis a way to remain fresh, stay in contact andadd value to my network.

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they need. I do believe that real estate blogs aregreat vehicles to promote properties. You cancreate blog articles about a home and promote itsbest attributes using multiple photos anddescriptions. Using blogs also help s ensures thatthe site is constantly refreshed and not out of date.I find blogging is a way to remain fresh, stay incontact and add value to my network.

Do you use social media marketing sites suchas Facebook and Twitter to reach a wider netof agents and potential clients?

Sites like Facebook and Twitter are becomingremarkable tools for Agents to cast a wider net toreach potential buyers and sellers. With Facebookyou can have your own business page to promoteyour business, yourself and the properties you aremarketing. For instance if you were to search“BEST AGENT DUBAI” on Facebook, youwould see my fan page come up. Feel free to havea browse through it. Social media marketing is agreat way to find popular agents; clients can seethe number of likes on an agents fan page and thesize of their following on twitter to help establishcredibility and capability of who they would liketo work with. The use of social media is alsogreat because it helps provide regular updates toa long list of friends, clients or network of clientsto be.

Are video and virtual tours important tomarket your high end homes in Dubai?

Video or virtual tour is another important mediumthat has really caught on in recent years. Buyerslove to see a video tour of a home they may beinterested in viewing. A virtual tour can beespecially helpful for a buyer wanting to relocateand make a decision before their move. Thevirtual tour program used by the agent should bequick to download and of high quality. Anotherconsideration would be syndicating the video tourto your Youtube page, a sample of which you cansee on http://www.youtube.com/bestagentdubai

In five words or less, how would you describeRenit Brad Shah?

Professional, honest and reliable.