Digital Marketing Impacting Modern Industry

The prime important factor of being on Digital Media is that you can measure

each rupee spent as you get to know the ROI whereas it's next to impossible to

track or measure in case of any other media.

http://udmc.in/digital-marketing/

Traditional media has been proved to be quite effective in the early years but with

advancement in the technology and customers turning digital every real estate

organisation are trying to become digital. Earlier the real estate developers faced

various issues with the use of traditional media for their marketing activities. Lack

of timeliness made the developers fail to respond quickly to the changes in the

market. Moreover, it was quite tough for the real estate developers to reach the

right target audience through traditional advertisements. It has also been noticed

that much lesser information was delivered to the customers by the real estate

agencies or developers in India due to the limitations of the traditional

advertisements.

Franklin D. Roosevelt had once said, ‘Real estate cannot be lost or stolen, nor

can it be carried away. Purchased with common sense, paid for in full, and

managed with reasonable care, it is about the safest investment in the world.’

This is the kind of confidence is what a buyer needs from the developer that the

investment in the project can be the best ever investment of their life. There are

different ways of doing it with design and development services provided by

digital marketing. Chris Bogan the founder of New Marketing Labs has said that

‘Marketing is no longer about the stuff that you make, but about the stories you

tell’. Digital Marketing plays pivotal role in today’s Marketing world and it is

extremely important irrespective of any business or industry. Therefore, in the

Marketing strategy of the real estate industry Digital Marketing must be involved.

Digital Marketing being a wonderful tool enables the real estate industry to both

pull and push their business successfully by reaching out to the relevant target

customers. It’s beyond mention that digital marketing is much more cost saving

compared to newspaper advertisements and other media.

Digital Marketing has been able to revolutionize the concept of business whether it

is real estate or any other industry in the modern era. Digital Marketing has aided

the customers in the real estate industry by exposing them to more choices than

ever before. This has made the companies access more ways through design and

development services in order to conveniently reach out to their potential target

audience. Generation as well as conversion of leads is ensured through the matrix

of electronic media in an interactive promotional way called Digital Marketing.

The elements of digital marketing include:

o SEO- Search Engine Optimization

o SEM- Search Engine Marketing

o SMM- Social Media Marketing

o SMO- Social Media Optimization

o LLO- Local Listing Optimization

o CM- Content Marketing

Along with other sectors, real estate is also exploring the digital marketing

platform in order to optimize their performance through design and development

services in terms of lead generation and conversion. To be honest, in the modern

day real estate markets the initial search for properties or property dealers in India

begin online. Fortunately with the growth of the digital marketing the waves of e-

commerce has been everywhere splashing the home seekers with ample of options

to choose from.

Previously, the traditional way of real estate dealings encompassed the real estate

agents in India or the developers. The process began with the hunting for

properties (rental or residing purpose) through the brokers or developers in the real

estate market. But now things are quite convenient for both the developers as well

as customers in the real estate market. Latest trends have shown that online

presence is mandate for every real estate organization and that must be optimized

through digital marketing communication mix.

The most important factor that makes digital marketing so popular in today’s real

estate industry is not only its right reach but also its affordability. In real estate

digital marketing is applied in order to maximize the leverage of reaching out to

the target audience via various channels like:

E-Mail marketing

SEO or Search Engine Optimization

Social Media

PCC or Pay Per Click

Blogging

Marketing real estate online through digital marketing platform has shown a

phenomenal increase in the number of leads by 300% (results from Digital

Marketing Activities of Social Beat Client). Since, buyers get interested with

personal buying experience in case of high monetary value products like real estate

properties digital marketing makes the developers or real estate agents in India

create greater impact on the customers. This is true in case of real estate selling,

where all the marketing activities are directed towards generating leads, than on

direct conversion.