Best Buy Mobile Marketing Case Study
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Transcript of Best Buy Mobile Marketing Case Study
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Best Buy Mobile Marketing Case Study
http://www.urmobile.com/
Your mobile strategy
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Brands are using the mobile channel to connect with and influence consumers purchase decisions.
http://www.urmobile.com/
Your mobile strategy
Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.
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Best Buy mobile web site helps customers to
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Your mobile strategy
(A) Research product details and reviews(B) Find the products(C) Buy the products (D) Find nearby stores and browse deals
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Product research
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Your mobile strategy
• When it comes to electronics Best Buy understand's that customers want to thoroughly research and compare products before making the buying decision. • They want to read reviews and ratings.
A
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Find the products
http://www.urmobile.com/
Your mobile strategy
• Customers can browse all of BestBuy.com from their mobile device. • The products are neatly categorized and customers can drill down to their product of choice.
B
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Buy the products
http://www.urmobile.com/
Your mobile strategy
• The mobile website is eCommerce enabled and customers can securely make a purchase using their phone.• Customers are getting comfortable with mobile transactions and mobile commerce is growing.
C
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Storefinder and deals
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Your mobile strategy
Customers can find nearby stores and subscribe to weekly deals.
D
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Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience.
Your mobile strategy
Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both.
KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.
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Contact Us
Your mobile strategy
Ur mobile is not associated with Best Buy. This PPT is for information only.