Best Buy
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Transcript of Best Buy
How do we get women (25-40) who are overwhelmed by the Best Buy experience to shop there for the men in
their lives?
The Challenge
The Target
Couples
But more specifically…
Two segments: Men & Women
{We all have needs.
Uses and Gratifications
Primary and Secondary Insights
1. Women plan ahead.
2. They’re on a mission, not a shopping spree.
3. The store layout is a bit… well, a bit daunting.
What Women Think
“I do research beforehand. The only question I ask is, “Where is it?” -Tracy, a 37-year-old working mom
“I avoid the store. I just don’t know where to begin.” -Ali, a 28-year-old kitchen designer “Best Buy is overwhelming due to the huge environment and wide array of departments.” -Jennifer, a 25-year-old young professional
What Men Think
“Yeah, a wish list would be great. It lets me buy something I want, but I’m still surprised because it’s a list.” -Jack, a 37-year-old project manager
Simple. Fast. Happy.If only your relationship was this
easy.
Shared wish list Options:
E-mail products to the special lady
Tactics
Roadmap – Store directions to products on wish list 3 options online:
Upload directions to your app Print them out Ask a store associate
Tactics
TV placements NFL, Modern Family, Up All
Night, It’s Always Sunny in Philadelphia
Digital iPad magazine ad placements Facebook Wish List Tab
Fill out wish list on Best Buy FB page and share with others
Media
TV placements Impressions
Digital Facebook insights
Number of shares Estimated reach
Impressions from iPad magazine ads
Metrics
Best Bye.