Best Ads of The Best Ads of The Super Bowl Super Bowl Team: Bears28Team: Bears281.Andy Garlock1.Andy Garlock2.Jaylen Edomwande2.Jaylen Edomwande3. Ryan Dolan3. Ryan Dolan4. Pete Fitch4. Pete Fitch

Super Bowl XLII was broadcasted in 223 Super Bowl XLII was broadcasted in 223 countries.countries.

TV’s most watched event of the yearTV’s most watched event of the year Roughly 90 million people tuned into the Roughly 90 million people tuned into the

Super Bowl this year.Super Bowl this year. 69 glitzy ads were scheduled to air.69 glitzy ads were scheduled to air. A 30 second Super Bowl ad cost 3 million A 30 second Super Bowl ad cost 3 million

dollars.dollars.

Companies Companies

Monster.comMonster.com Doritos Doritos Anheuser-Busch InBevAnheuser-Busch InBev CareerBuilder CareerBuilder Coca-ColaCoca-Cola PepsiCoPepsiCo PepsiMaxPepsiMax Denny'sDenny's BP's Castrol motor oil BP's Castrol motor oil Cheetos Cheetos Frito-Lay Frito-Lay Hulu.comHulu.com Cash4Gold.com Cash4Gold.com

Current EconomyCurrent Economy

Laughter was a big thing people were Laughter was a big thing people were looking for with the given situation of the looking for with the given situation of the economy.economy.

Ads containing comical flavor definitely Ads containing comical flavor definitely were the more popular ads when were the more popular ads when surveyed.surveyed.

Marketers included more feel- good ads Marketers included more feel- good ads in an attempt to lift the country’s mood.in an attempt to lift the country’s mood.

3D Technology3D Technology

Two advertisers invested heavily in 3D Two advertisers invested heavily in 3D technology for this ads.technology for this ads.

Many people including Ad executives and Many people including Ad executives and consumers, had mixed feelings about if consumers, had mixed feelings about if the ads lived up to their hype or notthe ads lived up to their hype or not

Alex Barth, student at Northwestern Alex Barth, student at Northwestern University, commented “I was so fixated University, commented “I was so fixated on the imagery I lost track of what the ad on the imagery I lost track of what the ad was about.”was about.”

Best Ads Of SB Best Ads Of SB XLIIIXLIII

DoritosDoritos Dethroned usual fan Dethroned usual fan

favorite Anheuser- Busch favorite Anheuser- Busch from its top spot.from its top spot.

By By Omnicom's GroupOmnicom's Group , , showed showed an office worker an office worker throw a snow globe at his throw a snow globe at his boss crotch.boss crotch.

Viewer comment: Viewer comment: "A "A shot to the crotch is shot to the crotch is always a big winner," said always a big winner," said Patricia Brennan Patricia Brennan "Everyone at my party fell "Everyone at my party fell off their seats laughing." off their seats laughing."

Coca-ColaCoca-Cola

Cola- Cola outdid its archrival Cola- Cola outdid its archrival Pepsi according to many ad Pepsi according to many ad executivesexecutives

Coca- Cola won rave review Coca- Cola won rave review with its depicted insects with its depicted insects stealing a Cokestealing a Coke

““Coke’s bug ad was a visual Coke’s bug ad was a visual delight,” said Bill Wadrd, delight,” said Bill Wadrd, assistant professor of assistant professor of marketing at Ferris State marketing at Ferris State CollegeCollege

““HEIST” VIDEOHEIST” VIDEO

http://www.youtube.com/watch?http://www.youtube.com/watch?v=fCGRSQXLTaQv=fCGRSQXLTaQ

Coca-Cola Coca-Cola By Wieden + Kennedy By Wieden + Kennedy

Coca-Cola's "Avatar" Coca-Cola's "Avatar" ad showed people ad showed people morphing into 3D morphing into 3D animations.animations.

"They nailed it," said "They nailed it," said Mark DiMassimo Mark DiMassimo "Happiness isn't about "Happiness isn't about getting lost in a virtual getting lost in a virtual world, it's about world, it's about making real making real connections, and that connections, and that is what the world is what the world needs right now." needs right now."

Pepsi MaxPepsi Max Success for the Pepsi Success for the Pepsi

CompanyCompany Won people over with Won people over with

its heavy dose of its heavy dose of comedic violencecomedic violence

The ad showed a man The ad showed a man shouting, "I'm Good," shouting, "I'm Good," after getting hit with a after getting hit with a bowling ball, a golf club bowling ball, a golf club and other various and other various objectsobjects

““IM OK” VIDEOIM OK” VIDEO

http://www.youtube.com/watch?http://www.youtube.com/watch?v=Y8OriX9PWqsv=Y8OriX9PWqs

Monster.com Monster.com

By By Omnicom Group, which Omnicom Group, which starred a low-level worker starred a low-level worker who shares his cramped who shares his cramped office with the backside of a office with the backside of a stuffed moose stuffed moose

"Touchdown. This is how a lot "Touchdown. This is how a lot of people feel right now." said of people feel right now." said Rita Rodriguez Rita Rodriguez

"Hysterical, maybe the "Hysterical, maybe the funniest ad of the night," said funniest ad of the night," said Don Weir "It appeals to the Don Weir "It appeals to the crowd now, because we are crowd now, because we are all wondering if we will have a all wondering if we will have a job when we wake up."job when we wake up."

Anheuser-Busch InBevAnheuser-Busch InBev

Displaying a total of Displaying a total of seven ads seven ads

Lost its top spot among Lost its top spot among ads to Doritosads to Doritos

By Busch’s iconic By Busch’s iconic Clydesdale horses Clydesdale horses played fetch.played fetch.

Another involved talk-Another involved talk-show host Conan show host Conan O'Brien. O'Brien.

““FETCH” VIDEOFETCH” VIDEO

http://www.youtube.com/watch?http://www.youtube.com/watch?v=0IMofdVTALEv=0IMofdVTALE

CareerBuilderCareerBuilder

By Wieden + Kennedy, By Wieden + Kennedy, featured an abusive featured an abusive boss, screaming fits and boss, screaming fits and a Speedo-clad cubicle-a Speedo-clad cubicle-mate.mate.

The ad suggested if The ad suggested if you find yourself sitting you find yourself sitting in your car and in your car and screaming at the top of screaming at the top of your lungs -- or your your lungs -- or your boss calls you "dummy" boss calls you "dummy" -- its time to find another -- its time to find another job. job.

Hulu.com Hulu.com Part of a long list of new Part of a long list of new

Super Bowl advertisersSuper Bowl advertisers By MDC's Crispin Porter By MDC's Crispin Porter

& Bogusky, shows actor & Bogusky, shows actor Alec Baldwin explaining Alec Baldwin explaining how the site is really run how the site is really run by a bunch of aliens who by a bunch of aliens who have an "evil plot to have an "evil plot to destroy the world.“destroy the world.“

Viewer Comment: “It was Viewer Comment: “It was the clear winner with the the clear winner with the executives surveyed” executives surveyed”

Worst Ads Of SB Worst Ads Of SB XLIIXLII

Cash4Gold.com Cash4Gold.com

Company that buys gold Company that buys gold jewelry.jewelry.

The ad depicted a former The ad depicted a former late-night TV personality Ed late-night TV personality Ed McMahon and rapper MC McMahon and rapper MC Hammer ostensibly selling Hammer ostensibly selling their gold possessions their gold possessions

Viewer Comment: Viewer Comment: "Unwatchable," said Eric "Unwatchable," said Eric David, "They are making a David, "They are making a joke out of something that joke out of something that is not a joke in this bad is not a joke in this bad economy." economy."

CASH4GOLD videoCASH4GOLD video

http://www.youtube.com/watch?http://www.youtube.com/watch?v=F66nURf8TBQv=F66nURf8TBQ

Teleflora Teleflora Australia's Premier Florist Australia's Premier Florist

NetworkNetwork Showed a woman being Showed a woman being

berated by dead flowers berated by dead flowers delivered in a box. The ad delivered in a box. The ad went as far as to have went as far as to have flowers scream such insults flowers scream such insults as: "You're a train wreck!" as: "You're a train wreck!"

Viewer Comment: The ad Viewer Comment: The ad was labeled “mean spirited” was labeled “mean spirited” by Mr. Adamson at Landor by Mr. Adamson at Landor

TELEFLORA VIDEOTELEFLORA VIDEO

http://www.youtube.com/watch?http://www.youtube.com/watch?v=Oy0UN7OI-cgv=Oy0UN7OI-cg

Questions?Questions?