Bess Auer: Facebook 101 #FLBlogCon13
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Transcript of Bess Auer: Facebook 101 #FLBlogCon13
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Facebook 101Bess Auer
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Bess Auer
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Bess AuerEducator, blogger, social media pro
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Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
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Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
![Page 6: Bess Auer: Facebook 101 #FLBlogCon13](https://reader037.fdocuments.net/reader037/viewer/2022103114/554e5dadb4c905ad178b51b0/html5/thumbnails/6.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
![Page 7: Bess Auer: Facebook 101 #FLBlogCon13](https://reader037.fdocuments.net/reader037/viewer/2022103114/554e5dadb4c905ad178b51b0/html5/thumbnails/7.jpg)
Bess AuerHost of one of the largest blogger and social media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom
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Why Have a Facebook Fan Page?
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Why Have a Facebook Fan Page?
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Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
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Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave Facebook for an external site
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Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave Facebook for an external site
More likely to be shared among friends
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How do I set up a page?
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Personal Page
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Personal Page
You don’t ever have to post.
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Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
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Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
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Personal Page
You don’t ever have to post.
You don’t ever have to friend somebody.
Nobody ever has to know you are on there.
You must have a personal page to set up a “Fan Page”
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Click Pages
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Click Create Page
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Easily change photos
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Vital info
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Vital info Photos andVideo
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Vital info
Share blog posts
Photos andVideo
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Vital info
Share blog posts
Other social media channels
Photos andVideo
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Vital info
Share blog posts
Other social media channels
Photos andVideo
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Be social with fans
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Why Have a Facebook Fan Page?
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Sound Cloud
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Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Sound Cloud
Embed your Facebook post on your blog!
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Why Have a Facebook Fan Page?
Brands want to know!
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Why Have a Facebook Fan Page?
Brands want to know!
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Real time stats
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Real time stats
Go deeper
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AJ
The number of people who have clicked “hide” post.
AL
The number of people who have unliked your page due a specific post.
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Q&A With Bolles’ Caeleb Dressel
Post
Caeleb Dressel wins gold at Worlds!
AJ AL
0 1
1 3
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Why Have a Facebook Fan Page?
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Why Have a Facebook Fan Page?
Unlike your blog, you can pay to have people actually see your information.
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Why Have a Facebook Fan Page?
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Why Have a Facebook Fan Page?
Elbow grease!
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Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
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Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
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Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!
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Reminders:
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Reminders:
What you post is public.
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Reminders:
What you post is public.
Double-check spelling and grammar.
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Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
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Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
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Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of minors.
Focus on positive messages.
Analyze what you post via the analytics.
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Reminders:
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Reminders:
Analyze what you post via the analytics.
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Reminders:
Analyze what you post via the analytics.
What post types do best for you?
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Reminders:
Analyze what you post via the analytics.
What post types do best for you?
When are your fans on Facebook?