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GSK BusinessExcellence Series 2014Case Study

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BUSINESS EXCELLENCE SERIES 2014

1

The Company

GlaxoSmithKline is one of the world's leading research-based healthcare company. Headquartered inthe UK, it is a global organization with offices in over 100 countries. GSK Consumer Healthcare is an

associate of GlaxoSmithKline PLC of the U.K. It is the largest player in the health food drinks industry in

India and one of the fastest growing FMCH (Fast Moving Consumer Healthcare) companies in India with

almost a CAGR of 18% over the last five years. GSKCH has leading brands in Nutrition, Wellness and

Oral Health Care categories like Horlicks, Boost, Eno, Iodex, Crocin, Sensodyne, Parodontax. Most of

these brands enjoy leading position in their respective categories.

.

GSKCH is driven by the mission of “Improve the quality of life by enabling people to do more, feel

better and live longer.”  

Problem Statement

Malnutrition is a serious issue that developing markets like India are facing today. 50% of the children in

India are victims of malnutrition. According to UNICEF, one of three malnourished children in the world is

from India. Malnutrition in children is not affected by food intake alone; it is also influenced by access to

health services, quality of care for the child and pregnant mother as well as good hygiene practices.

Research shows that girls are more at risk of malnutrition than boys because of social taboos and norms

prevalent in the Indian society.

GSKCH drives its business agenda through the strong value based culture and legacy. Aligned to the

mission of improving quality of lives of people, it needs to come up with a business strategy/plan to

counter malnutrition in India.

The Task

  Your task is to design/formulate a sustainable business strategy/plan to counter malnutrition

while balancing the corporate objectives of the organization.

  The strategy should include the roadmap for the next five years with clearly implementable steps

and proposed milestones in the process.

  Analyse the key challenges/risks in your proposal and sketch out mitigation plans for the same.

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2

Rules

  The participation of campuses/institutes is by invitation only.  The participation is limited to first year Business Management Students only.

  Team sizes of 2-3. No individual participation is allowed.

  Last date to submit your entries is 24th Sep 1800 hours to your placement coordinator

  The entries have to be submitted in ppt or pptx file format

  The file name should be in teamname_collegename format only

  Top three teams shall present to the GSK Panel

  Members of winning team shall receive PPIs for Summer Recruitment Process

  The presentation should not exceed more than 15 slides including appendix (If any)