CREATIVE MARKETING

CONSULTANT  

Mobile: 0413 812 896  Email: bernice_liew@yahoo.com Address: 9 Raleigh St, Blackburn South Vic 3130

LEE CHIAN LIEW (BERNICE)  

“Helping organizations in realizing their full potential by

restoring and enhancing the human touch”

Bernice  Liew  is  the  Crea/ve  Marke/ng  Consultant  of  Worldwide  Marke/ng  Specialist.    She  was  a  bachelor  degree  holder  of  Accoun/ng  &  Finance  from  Charles  Stuart  University,  Australia.  Her  passion  in  marke/ng  and  business  development  launched  her  entrepreneur  life  since  2005.  Given  an  opportunity,  she  was  involved  in  a  few  business  start-­‐ups  in  the  IT  &  Gaming  industry.    To  sharpen  her  skill  &  knowledge  in  alterna/ve  marke/ng,  she  joined  a  social  media  marke/ng  firm  as  Business  Development  &  Marketer  in  NetProfitQuest,  a  newly  start-­‐up  company  in  year  2008  helping  business  organiza/ons  increase  net  profit  without  incurring  marke/ng  budget.    She  is  equipped  with  7  years  of  working  experience  specializing  in  business  development  and  crea/ve  market  planning.  She  successfully  launched  the  Cer/ficate  in  Social  Media  Programme,  NPQ  Business  Portal   and  Corporate   Social  Media  Marke/ng  programme  with  big   successes.   In   a   short   amount  of  /me,   she   managed   clients   like   CIMA,   MOHR,   Singtel,   NUS,   AsiaMall   and   various   SME   companies  por[olio  which  make  NetProfitQuest  a  healthy  company  with  posi/ve  financial  cash  flow.        

A SUMMARY OF A SALES & MARKETING

PROFESSIONAL  

WHAT

FOR YOU? CAN I DO

1 BRAND FACELIFT •   Iden/fy  Drama/c  Difference  

•   Enhance  Customer  Experience  

Target Audience

Features > Benefits

Overt Benefits

Real Reason to Believe

Dramatic Difference Identification Process

Passion    Connec/on  

Experience  Sharing  

Product  &  Transac/on  Experience  

Service  &  Interac/on  Experience  

CUSTOMER EXPERIENCE ENHANCEMENT PROCESS •   CUSTOMER  TOUCH  POINT  MANAGEMENT  

•   TECHNOLOGY  LEVERAGE  •   PERFORMANCE  MANAGEMENT  

2 WEB DEVELOPMENT

•   Corporate  Image  Alignment  •   Look  &  Feel  

•   Website  Layout  Design  •   Naviga/on  Experience  

•   Content  Crea/on  &  Management  

Comparison  of  overall  experience  that  poten/al  customers  could  be  having  with  other  brand.    

AREAS  FOR  IMPROVEMENTS      •    Unique   Selling   Proposi/on   (USP)  not  communicated  upfront      •    Look   &   Feel   not   appealing   to  target  audience    •    Website   Layout   not   reader  friendly  &  search  engine  friendly    •   No  Search  Func/on    •   Content  Label  unclear    •   Content  not  updated  

3 CONTENT LIBRARY •   Content  Crea/on  Strategy  

•   Ar/cle  Wri/ng  •   Video  Produc/on  

•   Infographics  •   Content  Op/miza/on  

Content  

•   Content  differen@ates  you    • Content  makes  people   fall   in   love  with  you    • Content   build   bridges   between  you  &  your  customers    • Content   gives   people   something  to  talk  about  

•   Content  helps  in  search  ranking  

Keyword Analysis •  Identifying In-demand searches

•  Provide direction for content creation strategy

INFORM

INSPIRE ENTERTAINING

Good Contents does all 3

ARTICLES VIDEO

INFOGRAPHICS

Content Library Development

4 SOCIAL ENGAGEMENT

•   Social  Media  Strategy  •   Customer  Service  Management  

TO EXPRESS

TO SHARE

TO NETWORK

FOR…. EVERYTHING

Social Media Strategy •  Strategy design: Continuous targeted interaction

•  “Conversation Calendar”

RESPONSIVENESS is the key to good customer service. Especially in Social Media.

SOCIAL MEDIA CUSTOMER SERVICE MANAGEMENT

•   Acknowledgement   •   Handling  Enquiry  

•   Handling  Complaints  

•   Service  Recovery  

•   Daily  content  updates  

5 MOBILE MARKETING  •  Mobile  Marke/ng  Strategy  

•  App  Submission  to  Apple  and  Android  

APP MODULES

APP MODULES

APP MODULES

SOCIAL MEDIA INTEGRATION

6 ONLINE LEAD MANAGEMENT

•   Database  Capturing    •   Customer  Contact  Management  

•   Electronic  Direct  Mailer  

CAPTURING DATABASE – CAMPAIGN MANAGEMENT •   ONLINE  CAMPAIGN  DESIGN  FOR  BRAND  EXPOSURE  

•   CAMPAIGN  OPTIMIZATION  

•     

AUTORESPONDER

CUSTOMER CONTACT MANAGEMENT

CUSTOMER CONTACT MANAGER EMAIL MARKETING

•   SOFTWARE  INSTALLATION  &  CONFIGURATION  

7 EVENT MANAGEMENT

A  Publicity  Campaign  that  can  enhance  customer  experience  at  ALL  levels  of  brand  interac/on  

EVENT STRATEGY MANAGEMENT

CRITICAL SUCCESS FACTORS

Cri@cal  Components:  •  Perceived  value/  Benefits    •  Convenience  • Market  reach    •  Invita/on  &  registra/on  

CSF 1: ATTENDANCE

Cri@cal  Components:    •  Marke/ng  Literature  Designs  

•  Copy  wri/ng  •  Managing  Expecta/on  •  Speakers  •  Event  ambience  •  Professionalism  

CSF 2: PRE-SELLING

Cri@cal  Components:  •  Database  Acquisi/on  •  Managing  and  Handling  On-­‐site  Enquiries  

•  Post-­‐event  follow  up  

CSF 3: FOLLOW UP

THANK YOU !

Bernice Liew 0413 812 896

bernice_liew@yahoo.com