Bernard ted x_pennquarter_071110
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Transcript of Bernard ted x_pennquarter_071110
Reinventing DesignChris Bernard, Microsoft
Photography licensed from iStockPhoto, except where indicated
LaszloMoholy-Nage
Saul Bass Jay DoblinPiet Mondrian
Walter Gropius
Dieter Rams Charles and Ray Eames
Ludwig Mies van der Rohe
Paul Rand
John Maeda
Irene Au
Bill Moggridge Jenny Lam
Valerie Casey
Bill Buxton
Johnny Chung Lee
Blaise Aguera y Arcas
Source: Wikipedia
Seven Ideas
Vision
A balanced design vision
Source: Unstuck
A discombulated design vision
Source: Unstuck
Reflection
“You know that assignment you always get in high school when you’re reading Walden, to keep a journal?” he said in a 1988 interview. “Well, I just kept doing that.”
Source: Sweet Bard of Youth, Vanity Fair, David Kamp
At some point, Hughes stopped and looked around, and he realized that he didn’t want to make movies anymore. He wanted to be at liberty to spend as much time with his family as he pleased, to work the farm he owned 75 miles northwest of Chicago, and to exult in the resolutely uncoastal ethos of his beloved Midwest.
Source: Sweet Bard of Youth, Vanity Fair, David Kamp
Sketching
Source: Sara Summers
Source: Sara Summers
Planning
Source: Sara Summers
Process
Source: Charles and Ray Eames
Source: Sara Summers
Source: Bill Buxton with a few modifications by Chris Bernard
Authenticity
Hughes, his sons say, reveled in grandfatherhood; he relished the concept of growing old and shifting into the role of eccentric paterfamilias. Whereas, in the 80s, he had hewed faithfully to the fashion conventions of the time, collecting expensive basketball shoes and wearing his hair in a rococo power mullet, in his last decade he pointedly dressed in a suit nearly every day…
“I think it bothered him that people his same age, of similar means, were wearing sweat suits and Twittering,” said James. Though he still kept up with new music—Hughes had been a legendarily voracious record buyer in the old days, admired by rock snobs for the acuity of his soundtrack picks—he now viewed it as his primary duty to be, in his younger son’s words, “the curious, engaged grandpa in the seersucker.”
Source: Sweet Bard of Youth, Vanity Fair, David Kamp
Curiosity
And Hughes wanted the teen pictures to convey a sort of universal truth: that no age group takes itself more seriously than teenagers. “At that age,” he said, “it feels as good to feel bad as it does to feel good.” Every day has the potential to be the worst day ever, like Samantha’s 16th birthday, or the best, like the day Ferris spends playing hooky.
Source: Sweet Bard of Youth, Vanity Fair, David Kamp
The first of the Shermer-teen scripts was the least jocular. It was called Detention. For Hughes, it was a mission as much as it was a movie. By dint of having gotten married so young, he and Nancy had spent the early years of their marriage in an unusual circumstance: they were closer in age to their teen neighbors than to the homeowning parents of those teens. “I saw how their lives at 14 and 15 were different than mine had been. My generation had sucked up so much attention,” Hughes said, “and here were these kids struggling for an identity. They were forgotten.”
Source: Sweet Bard of Youth, Vanity Fair, David Kamp
Mentoring
Source: Vanityfair.com
Source: veerle.duoh.com
Source: visitmix.com
Source: jasonsantamaria.com
Source: microsoft.com/design
Source: Sara Summers
Source: Sara Summers
Reinventing DesignChris Bernard, Microsoft