Berliner Communications, Inc.’s Consulting of Sprint PCS’s EVDO Project
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Transcript of Berliner Communications, Inc.’s Consulting of Sprint PCS’s EVDO Project
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Berliner Communications, Inc.’sBerliner Communications, Inc.’sConsulting of Sprint PCS’s EVDO ProjectConsulting of Sprint PCS’s EVDO Project
By:By:
Anil CheerlaAnil Cheerla
Ngoc DangNgoc Dang
Ehren HollanderEhren Hollander
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Background of BCIBackground of BCI
Incorporated in 1995Incorporated in 1995Headquartered in New Jersey with offices Headquartered in New Jersey with offices
in Maryland, Texas, and Floridain Maryland, Texas, and FloridaWireless communications consulting, Wireless communications consulting,
project management, and constructionproject management, and constructionClient list: Sprint, Nextel, T-Mobile, etc.Client list: Sprint, Nextel, T-Mobile, etc.Revenues between $25-30 millionRevenues between $25-30 million
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Background of BCI (cont’d)Background of BCI (cont’d)
Recently became a publicly traded Recently became a publicly traded company in February, 2005company in February, 2005
Present boom in wireless telecom market Present boom in wireless telecom market leading to new work especially in the leading to new work especially in the consulting fieldconsulting field
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EVDO ProjectEVDO Project
Overall Objective: to add signal capacity to Overall Objective: to add signal capacity to their subscriberstheir subscribers
Allow more subscribers to make calls in a given Allow more subscribers to make calls in a given areaarea
Increase signal to reduce dropped callsIncrease signal to reduce dropped callsIncrease technology to provide better service Increase technology to provide better service
through signal and phonesthrough signal and phones
Secondary Objectives:Secondary Objectives:Strategically position Sprint as the #1 wireless Strategically position Sprint as the #1 wireless
service provider in the DC-Metro areaservice provider in the DC-Metro areaIncrease marketability due to betterIncrease marketability due to better
technologytechnology
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Problem StatementProblem Statement
Sprint PCS has asked BCI to consult on Sprint PCS has asked BCI to consult on the EVDO projectthe EVDO project
With the $2.5 million given for the EVDO With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its Project, Sprint PCS needs to maximize its benefit benefit
A possible of 25 alternatives to choose A possible of 25 alternatives to choose fromfrom
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ObjectivesObjectives As a whole, the EVDO project is designed to As a whole, the EVDO project is designed to
strategically position Sprint to be the #1 wireless strategically position Sprint to be the #1 wireless provider in the countryprovider in the country
Revenue
Usability
Impact on Present Market
Strategic
Risk Reduction
Capital Investment
Demographic Concerns
Individual Objectives:
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AHP HierarchyAHP Hierarchy
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AHP Model for BCIAHP Model for BCI
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Pairwise comparisonsPairwise comparisons
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Priorities with respect to goalPriorities with respect to goal
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Priorities without Usability ObjectivePriorities without Usability Objective
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Priorities without Capital Priorities without Capital Investment ObjectiveInvestment Objective
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Priorities without Usability & Capital Priorities without Usability & Capital Investment ObjectivesInvestment Objectives
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Head-To-Head Comparison Head-To-Head Comparison (example)(example)
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AlternativesAlternatives
25 potential projects in the DC-Metro 25 potential projects in the DC-Metro marketmarket
Some must be accomplished and some Some must be accomplished and some can be done partiallycan be done partially
$2.5 million to gain the most benefit from $2.5 million to gain the most benefit from the 25 projectsthe 25 projects
DC03XC087 DC03XC087 only a name; does not only a name; does not show any preference or rankingshow any preference or ranking
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GoalGoal
To maximize the benefit of the given To maximize the benefit of the given alternativesalternatives
Observation of objectivesObservation of objectivesObservation of constraintsObservation of constraintsObservation of dependenciesObservation of dependenciesObservation of budgetObservation of budget
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Intensity Ratings Intensity Ratings (example)(example)
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Model SpecificationsModel Specifications
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Expected contribution of each alternative to each Expected contribution of each alternative to each covering Objectivecovering Objective
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Alternatives Vs PrioritiesAlternatives Vs Priorities
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Resource Aligner set with Base Resource Aligner set with Base CaseCase
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Resource Aligner without Base Resource Aligner without Base CaseCase
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DependenciesDependencies
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Dependencies ReportDependencies Report
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RisksRisks
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Increasing BudgetsIncreasing Budgets
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Constraint SumamryConstraint Sumamry
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Benefits Vs CostsBenefits Vs Costs
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Model InconsistenciesModel Inconsistencies
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Optimized ResultsOptimized Results
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Relevancies in this SolutionRelevancies in this Solution
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Benefit/Cost AnalysisBenefit/Cost Analysis
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Synthesis of Alternatives with Synthesis of Alternatives with respect to Goalrespect to Goal