Debbie BergquistMarketing Professional

Crystal Lake, IL Email: bergquist6506@comcast.net Cell: 847-514-0323

Marketing Management

Product Management

Strategic Planning

NorthShore Care Supply - Website

Rebranding

• Launched New Website -- Rebranded for an entirely new updated look.- Improved functionality.- Upscale image.- Easier navigation.- Created Landing Pages to improve SEO.- Better eye flow across the page.- Used new header image on old site to transition

customers to the new look.

• Improved Landing Page Design -- More product category information.- Planned and directed photo shoot.- Used Google data to make product selection.

Improving Brand

New Landing Page Format

Old & New Landing Page for “Incontinence Products” Google Search

- page 1 -

Rebranding - New Website

Old Website with transitional header

NorthShore Care Supply - Website

More Product Interaction

• More Product Information -- Individual product pages, no more continuous scroll.- Multiple product images with closeups.- Drops to compare absorbency.- Product feature badges.- Popup Size and Absorbency Charts.

• Added Product Specs and Reviews - Each Product Page also contains tabs for product specs, a chance for the customer to leave a product review and a Q&A section.

• Increased Average Ticket Price - Each product page contains 10 Up-sell and Related Product suggestions to assist customers and add to the overall ticket price.

Increasing Sales

Up-sell Suggestions

Old Product Page Format

New Product Page Format

- page 2 -

NorthShore Care - Retail Package

New Product Packaging

• For Major Retailers -- Buy Buy Baby, a Bed Bath and Beyond company- Amazon

• Product Label Designs -- Used InDesign to create customer friendly package

insert labels to replace generic SKU and barcode only labels.

- Designed to meet Amazon requirements.- Multiple use suggestions for end-user.- Proper warnings.- Product images and functionality.- Barcodes for inventory tracking.

Retail Package Inserts

Manufactured  in  USA  for:

NorthShore  Care  Supply    (800)  563-­0161    www.NorthShoreCare.com

Warning:  To  avoid  danger  of  suffocation,  keep  plastic  bag  away  from  babies  and  children.  This  bag  and  the  pads  inside  are  not  toys.  Avoid  choking  risk  from  torn  paper  or  plastic.  Do  not  leave  child  unattended.  Discard  if  pad  is  torn  or  damaged.  Discard  in  waste  receptacle.                                                                                                                                                                                                          DO  NOT  FLUSH.

Underpads25Pads  17”  x  24”

For  Incontinence

•  Protect  Furniture  &  Bedding

•  Cover  Wheelchair  &  Car  Seats

For  Home

•  Under  Wet  Boots  &  Paint  Cans

•  Catch  Car  Leaks

For  Commercial  Use

•  Nurses  &  EMT

•  Lab  Bench  Liners

•  Antique  Dealers  &  More

For  Pets

•  Training  Pads

•  Under  Water  Dish

•  Bath-­time  Floormat

Disposable  Absorbent  Multipurpose For  Baby

•  Changing  Pads

•  Car  Seat  Protector

MODEL:  5170

Small

Diamond  Quilted  to  channel  wetness

NorthShore TMPremium

Manufactured  in  USA  for:NorthShore  Care  Supply    (800)  563-­0161    www.NorthShoreCare.com

Warning:  To  avoid  danger  of  suffocation,  keep  plastic  bag  away  from  babies  and  children.  This  bag  and  the  pads  inside  are  not  toys.  Avoid  choking  risk  from  torn  paper  or  plastic.  Do  not  leave  child  unattended.  Discard  if  pad  is  torn  or  damaged.  Discard  in  waste  receptacle.                                                                                                                                                                          DO  NOT  FLUSH.

For HOME or ON-THE-GO

Changing adsP

25Pads 17” x 24”

Disposable

Model 5170CSmall

Diamond  Quilted  to  channel  wetness

Buy Buy Baby

Amazon

- page 3 -

Discover/Diners Club - Branding

Global Contract Branding

• Created Training Material -- Learned new RFP- Request For Proposal software

and created all training material. - Created training binder using screen shots to walk

through the process making it easy for those who are English challenged.

- The software was designed to brand, standardize and save all proposal documents globally in one central repository.

- Using this software all proposals are branded in a standard format using a pick list of approved responses to commonly asked questions.

- The application is designed to speed up the proposal process.

- Loaded proposals to populate the database and tested the Diners Club application.

- Tested software functionality and recommended software enhancement purchases.

• Trained the Trainers -- Tested training material on key users inside and

outside the U.S.- Trained the trainers for a global roll out.

Training Programs and Sales Material

Global Corporate Card Proposal: 10 Steps to Success

10. Your Local Diners Club Team

•  One Agreement covering all country programs •  Signed by you, HQ Issuer, and Diners Club

International •  Participating Issuers sign addendum which can also

be signed by your subsidiary •  Agreement provides for consistent set of features,

global relationship manager, consistent pricing terms, incentives, and consolidated MIS

1. Corporate Card

•  Used by over 110,000 companies worldwide •  Acceptance at more than 19.9 MM merchants

worldwide

•  60+ local billing currencies •  Corporate or Individual Liability •  Central or Individual bill and payment options •  24/7 Customer Service •  Comprehensive insurance coverage and travel

assistance packages •  Access to 480+ airport lounges worldwide •  Optional loyalty and reward programs

2. Single Source Global T&E Provider

Contact:

4. Utilization 5. Consistent Features

8. Dedicated Global Account !"#"$%&%#'(•  One global point of contact supported by

multiple levels of dedicated account management on the regional and local levels

3. Best in Class MIS

6. Cash Access •  Access to Cash at over 990M ATMs in more

than 110 countries •  Cash Access locator accessible via computer or

mobile application •  All Diners Club cards will receive a PIN which

can be used for Point of Sale Transactions and Cash withdrawal transactions.

9. How it works

Company generates accurate and relevant reports using report templates or custom

builds its own reports.

Company issues a Diners Club Card to all designated

employees and encourages them to use the card for all business related expenses.

7. System Integration Expertise

•  File delivery and remittance service to your expense management system or financial system.

•  Diners Club Global Vision® allows you to view, aggregate, and analyse expense data within days of posting

•  Enable your Corporate Customers to: •  Control expenses •  Negotiate better rates •  Enforce travel policy

Diners Club has the flexibility to deliver customised card art. All designs are subject to approval from you and Diners Club International.

Diners Club captures data received from Merchants for each transaction made by

corporate cardholders.

Information is available using flexible, user-friendly analysis

tools.

Diners Club - Desk Mat

- page 4 -

Leica Biosystems - eBlasts

- page 5 -

Supporting Aperio® Brand

• Project Management -- Launched eBlasts.- Print advertising.- Organized multiple projects to different target lists.- Rebranding Aperio® to Leica Biosystems.- Updating rebranded communications.

• Created eBlasts -- Created layouts for webinar announcements.- Managed lists to support different markets.- Acquired all prelaunch sign-offs.- Coordinated projects with business units.- Quickly learned ActOn eBlast software.- Launched on schedule.

Adapting Quickly To New Industries

Global Communications Marketing Manager

BWP Industries - Website

- page 6 -

Rebranding

• Before -- Home Page is a picture of the loading dock.- Limited parts information, no product literature.- Call your Rep for further information.- No pricing or online ordering.

• After -- Rebranded Home Page.- All product images & information online.- Secure Distributor login & pricing.- Check availability & order online.- PDF files of catalog, supplement, & flyers.

• Created Customer Centric Solutions - New website implements Best Practices strategy to update business image.

• Developed Supporting Literature -- Created new price list for all products.- Developed strategy to roll out new website.- Directed new product Supplements & Flyers.- Launched Distributor login registration.- Created account specific sales collateral.

Using Best Practices

Easy Product Searches

Before

After

Development & Coordination

• Directed Outside Vendors - Including package vendors, catalog production, website support, and replacement keys vendor.

• Directed Cross Functional Teams - Coordinated internal efforts in various departments including Sales, R&D, Accounting, and Procurement.

• Developed Common Size Packaging - Reduces inventory costs

• Developed Custom Clamshells - Protects odd sized heavy product when necessary

• Assigned Part Numbers - For all clamshells and card inserts to forecast inventory.

• Defined Product Category - Directed internal reports to define product line and developed most frequently used parts into retail display.

Knaack - Consumer Products

- page 7 -

Product Development Leadership

Develop Teams • Define Tasks • Meet Goals

Marketing Management

- page 8 -

Advertising Coordination

• Directed Catalog Pages - Developed strategy for parts representation.

• Created Launch Material - Created launch letters, developed Power Point training programs, trained Sales Reps and Customer Service staff, created message for email blast announcements, and directed blasts.

• Planned Trade Show Support - Participated in trade show booth and product demos.

• Directed Press Releases - Directed agency, initiated drafts, edited, and targeted trade publications.

P A I N TWhite Aerosol Touch-up Paint

For touchup on all WEATHER GUARD® White Products

Black Aerosol Touch-up Paint

For touchup on all WEATHER GUARD® black products

Replacement PartsL O C K S

EXTREME PROTECTION® Retrofit Lock Kit

Dual Locks fit current and retro fit older Cross, Saddle, Lo-Side, Pork Chop Boxes

EXTREME PROTECTION® Replacement Lock

Single Lock for Current Cross, Saddle, Lo-Side, Pork Chop & All-Purpose Chests

F I L L C A P

Fill Cap

Fits: Transfer Tanks

C A B L E S14" Cables

Fits: All standard-size steel and aluminum Hi-Sides

16" Cables

Fits: All Steel & Aluminum Super-Side Boxes except 297-3 Jumbo Super-Side. Any 18" high Underbeds, current aluminum and old-style steel.

B L I N D F A S T E N E R S !" Blind Fasteners (20)

Rigid fastening on sheet metal, fiberglass and plastic

!5 16" Blind Fasteners (20)

Rigid fastening on sheet metal, fiberglass and plastic

Fits: 121-X-01, 123-X-01, 123, 123-X, 127-X-01, 127, 127-X, R-127, 131-X-01, 137-X-01, 137, 137-X, 147-X-01, 154-X-01, 6212-5.

Fits: 117-X-01, 117, 117-X, R-117, 126-X-01, 126-X, R-126, 128-X-01, 128-X.

Fits: 114-X-01, 114, 114-X, 114-B, 124-X-01, 124, 124-X, 124-B, 134, 134-X, 134-B, 153, 153-X, 153-B, 159, 159-X, 159-B, 191, 193.

Fits: 125-X-01, 125-X, R-125, R-125-B, 135-X, R-135, 155-X, R-155.

Fits: 160-X-01, 161-X-01, 164-X-01, 165-X-01, 166-X-01, 170-X-01, 170, 170-X, 171-X-01, 171, 171-X, 172-X-01, 172, 172-X, 173-X-01, 173, 173-X, 174-X-01, 175-X-01, 184-X-01, 185-X-01, 186-X-01, 644-X-01, 645-X-01, 654-X-01, 654, 654-X, 654-B, 655-X-01, 664-X-01, 664-X, 664, 664-B, 674-X-01, 674-X, 674, 674-B, 675-X-01.

Fits: 162-X-01, 163-X-01, 166-X-01, 665-X-01, 665-X, 665, 665-B.

Fits: 116-3, 116-5, R-116.

Fits: 136-X-01, 136-X, R-136, 156-X-01, 156-X, R-156.

Fits: 116-X-01, 158-X, R-158.

Fits: 154, 154-X, R-154.

Fits: 115-X-01, 115-X, R-115, 157-X, R-157.

Fits: 165-X-01, 176-X-01, 655, 655-X, 675, 675-X, 684-X-01, 684, 684-X.

Fits: 685-X-01, 685-X.

Fits: 162-X, 162, 163-X, 163.

Fits: 165-X, 186-X, 630, 630-X.

Fits: 160-X, 160, 161-X, 161, 164, 164-X, R-164, R-164-B, 175-X, 185-X, 624, 624-X.

Fits: 174, 174-X, R-174, R-174-B, 184, R-184, R-184-B.

Fits: 176-X.

Fits: 166-X.

Ball Studs 4-PackFits all KNAACK® & WEATHER GUARD® Gas Springs

Paddle Handle Latch & Lock Kit

Fits: Older Hi-Sides, current aluminum Underbeds, older steel Underbeds

Striker Plate Kit

Fits: Three generations Cross, Saddle, Lo-Side, Pork Chop, All-Purpose Chests

!" Blind Fasteners (10)

Rigid fastening on sheet metal, fiberglass and plastic

!5 16" Blind Fasteners (10)

Rigid fastening on sheet metal, fiberglass and plastic

* Model Number

G A S S P R I N G S 2 P K

Extending Reach

Print & Electronic Media • Sales Training

Product Management

- page 9 -

Branding

• Directed Artistic Development - Coordinated ad agency and display vendor to produce branded display with consistent brand image and message.

• Developed Product Instructions - Created all package text including installation instructions.

• Directed Language Translations - Retained the services of a translation service and double checked translations with internal staff and distributors for proper industry usage of terms.

• Controlled Trademarks - Protected proper trademark usage on marketing material.

Directed Creative Production

Consistent Image & Message • Style Guides

Strategic Planning

- page 10 -

Website Strategy

• Directed Website Product Searches - Coordinated web development agency and E-Business Manager to develop replacement parts searches on websites.

• Created Product Support By Age And Model - Created all search tables that drive part searches.

• Created Product History - Developed a product history to cross reference all current parts with older model product.

• Created Product Datasheets - Produced Replacement Parts sheets for current and older product to list all available parts by product family.

• Developed Product Life Cycle Management - Produced spreadsheets that list parts by year for retirement review.

Step 1- Choose productStep 2- Choose modelStep 3- List provided

Addressing Customer Needs

Downloadable PDF Files • Customer Support

Strategic Planning

- page 11 -

Ecommerce

• Directed Outside Vendor Development - Directed front end and back end website development by key vendor for proper order fulfillment.

• Directed Internal Teams - Created a cross functional team to address proper order fulfillment, billing distributors, and order status for Customer Service.

• Created Solutions For Distributors & Consumers - Directed functionality to sell keys at wholesale pricing to distributors and retail pricing to consumers.

• Created Search Tables - Produced all search tables to match products, key types, and key codes for online fulfillment.

Using Best Practices

Easy Order Placement

Strategic Planning

- page 12 -

Sales Support

• Created Sales Programs - Initiated and launched AP-Pro Sales Program which directs end-users to distributors with the most parts in stock and on display.

• Increased Sales And Distributor Inventory - Required stocking and annual purchases to insure product support rewarded with AP-Pro designation on website.

• Created Sales Tracking Solutions - Developed reporting system to track monthly sales for Reps and Regional Managers.

• Developed Website Updates - Produced reports to monthly update new qualifying AP-Pro distributors on website.

• Established Low Cost High Value Proposition - Generated data to support end-users search the manufacturer website first for replacement parts making AP-Pro Program participation desirable.

Gaining Product Placement

Supporting Channel Partners • Growing Sales

Strategic Planning

- page 13 -

Customer Focused Product Management

• Defined Unmet Customer Needs - Fact based decision making promotes budget approval to gain resources.

• Product Champion - Product expert with P&L responsibility representing voice of the customer.

• Product Training - Trained Customer Service in U.S. and The Philippines, 30 Independent Rep Agencies with 100 Reps, and Regional Sales Managers on new products and programs.

• Competitive Research - Exceeding the competition grows product position and market segment.

Debbie Bergquist, Knaack LLC Experience

Strategic Planning • Promotions • Sales Training • Catalog • Trade Shows Product Launches • Sales Collateral • Press Releases • FlyersWebsite • Brochures • Signs • Presentations • Product Demos